{"id":3744,"date":"2017-11-22T00:00:00","date_gmt":"2017-11-21T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/22\/que-es-una-roda-de-premsa\/"},"modified":"2025-06-05T09:41:18","modified_gmt":"2025-06-05T07:41:18","slug":"que-es-una-roda-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-una-roda-de-premsa\/","title":{"rendered":"Qu\u00e8 \u00e9s una roda de premsa?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 de Barcelona especialitzada en <a title=\"gabinets de premsa\" href=\"\/gabinet-de-premsa-barcelona#afterSlide\">gabinets de premsa<\/a>, sabem que les rodes de premsa cal preparar-les amb bastant antelaci\u00f3, doncs s\u00f3n una eina molt \u00fatil perqu\u00e8 una empresa es doni a con\u00e8ixer o promocioni un producte o servei. A m\u00e9s, gr\u00e0cies al seu paper presencial, proporcionen una xarxa \u00e0mplia de contactes que no s&#8217;obtindrien f\u00e0cilment.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice parlarem sobre el concepte de roda de premsa i donarem alguns consells sobre com organitzar una bona roda de premsa. La roda de premsa o confer\u00e8ncia es pot definir com un acte informatiu que \u00e9s convocat per una organitzaci\u00f3 perqu\u00e8 assisteixin els mitjans de comunicaci\u00f3 i informin del que succeeix. En aquest sentit, doncs, l&#8217;element clau d&#8217;aquest acte s\u00f3n els periodistes, ja que sense ells no podem arribar al nostre p\u00fablic objectiu.<\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera, caldr\u00e0 seguir una s\u00e8rie de passos per aconseguir que aquests assisteixin. Per comen\u00e7ar, el primer pas ser\u00e0 preparar el tema del que es parlar\u00e0 i el material gr\u00e0fic que es donar\u00e0 als periodistes quan vinguin. El tema ha de ser rellevant o si no, no aconseguir\u00e0 captar l&#8217;atenci\u00f3 d&#8217;aquests. En q\u00fcesti\u00f3 de temes log\u00edstics, cal tenir en compte un dia i hora que pugui anar b\u00e9 a la majoria. Per exemple, preferiblement la roda hauria de ser de matins, ja que \u00e9s quan els periodistes surten a cobrir temes i hauria de ser entre setmana (ni dilluns ni divendres).<\/div>\n<div style=\"text-align: justify;\">En relaci\u00f3 al lloc, caldr\u00e0 preparar un lloc que quedi prop de les redaccions o que si m\u00e9s no, sigui accessible i els mitjans no s&#8217;hagin de despla\u00e7ar massa. Quant a l&#8217;interior de la sala, sempre cal organitzar un espai que sigui per als mitjans de comunicaci\u00f3 i on puguin col\u00b7locar tot el material que necessitin (c\u00e0meres, tr\u00edpodes, port\u00e0tils\u2026). En aquest sentit, normalment els periodistes solen asseure&#8217;s en unes taules i els c\u00e0meres i fot\u00f2grafs solen quedar-se al final o a un costat. A m\u00e9s, caldr\u00e0 preparar un altre espai per als conferenciants on hi hagi micr\u00f2fons i ampolles d&#8217;aigua per si tenen set.<\/div>\n<div style=\"text-align: justify;\">El seg\u00fcent pas ser\u00e0 la convocat\u00f2ria dels mitjans de comunicaci\u00f3. La cita es fa a trav\u00e9s de l&#8217;enviament d&#8217;una nota de premsa, en la qual s&#8217;explica els detalls principals de l&#8217;esdeveniment, aix\u00ed com el lloc i la data. \u00c9s important que el t\u00edtol sigui atractiu i que el contingut que es vol mostrar sigui rellevant per als periodistes. L&#8217;enviament es far\u00e0 seleccionant els mitjans segons la secci\u00f3 que m\u00e9s s&#8217;acosti al tema de la roda de premsa. Per aix\u00f2, \u00e9s molt \u00fatil dissenyar pr\u00e8viament una base de dades amb els contactes que ens siguin m\u00e9s favorables quant al tema.<\/div>\n<div style=\"text-align: justify;\">En definitiva, els passos previs a una roda de premsa s\u00f3n molt importants doncs cal planificar tot per evitar que hi hagi errors i controlar aix\u00ed totes les variables. D&#8217;altra banda, durant la roda de premsa \u00e9s molt important deixar un torn de preguntes (encara que tenir preparades les possibles respostes) i no allargar-se massa en el discurs. Una vegada acabada, cal realitzar un dossier per a tots els periodistes que han assistit, per\u00f2 tamb\u00e9 per a aquells que no han pogut venir.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">Com a ag&egrave;ncia de comunicaci&oacute; de Barcelona especialitzada en gabinets de premsa, sabem que les rodes de premsa cal preparar-les amb bastant antelaci&oacute;, doncs s&oacute;n una eina molt &uacute;til perqu&egrave; una empresa es doni a con&egrave;ixer o promocioni un producte o servei. A m&eacute;s, gr&agrave;cies al seu paper presencial, proporcionen una xarxa &agrave;mplia de contactes que no s&#8217;obtindrien f&agrave;cilment.<\/div>\n","protected":false},"author":15,"featured_media":24312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1-768x511.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/56000661273fe2598984b-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s una roda de premsa? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 \u00e9s i c\u00faal \u00e9s la import\u00e0ncia de les rodes de premsa? 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