{"id":3743,"date":"2017-11-21T00:00:00","date_gmt":"2017-11-20T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/21\/com-es-filtren-les-notes-de-premsa\/"},"modified":"2025-06-05T09:41:19","modified_gmt":"2025-06-05T07:41:19","slug":"com-es-filtren-les-notes-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-es-filtren-les-notes-de-premsa\/","title":{"rendered":"COM ES FILTREN LES NOTES DE PREMSA?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en\u00a0<a title=\"gabinets de comunicaci\u00f3 de Barcelona\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/agencia-de-comunicacion\/gabinete-de-prensa\/\">gabinets de comunicaci\u00f3 de Barcelona<\/a> sabem que hem de seguir uns criteris a l&#8217;hora de redactar una nota de premsa perqu\u00e8 aquesta surti publicada en els mitjans. Cal tenir clara una estrat\u00e8gia en la qual es mostri la part m\u00e9s noticiable del comunicat o per contra, la teva nota pot acabar a la paperera.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice us explicarem per quins filtres passen les notes de premsa abans de ser publicades. Per comen\u00e7ar, el primer filtre que passen les notes de premsa s\u00f3n els correus sense assumpte. Totes aquelles notes que hagin estat enviades per correu per\u00f2 que no tinguin un assumpte, segurament aniran directament a la paperera. \u00c9s important tenir en compte que els periodistes sempre estan ocupats i que per tant, no tenen temps d&#8217;entrar a cada correu que reben. D&#8217;aquesta manera, un consell \u00fatil \u00e9s posar en l&#8217;assumpte del correu nota de premsa i el titular d&#8217;aquesta.<\/div>\n<div style=\"text-align: justify;\">A continuaci\u00f3, una vegada els periodistes entrin en el missatge \u00e9s important enviar un petit text en el qual expliqueu resumidament de que va la nota de premsa (en dues o tres l\u00ednies) i que us presenteu breument. En aquest par\u00e0graf els periodistes ja podran detectar aquelles notes que siguin estrictament publicit\u00e0ries i les que no aportin res interessant, de les que siguin noticiables. Per aix\u00f2, \u00e9s important introduir alguna dada o estudi que avali la nota.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, tamb\u00e9 \u00e9s important adjuntar el text del comunicat dins del mateix missatge per aix\u00ed facilitar, en la mesura del possible, la feina dels periodistes. \u00c9s probable, doncs, que els missatges que no tinguin el text adjuntat siguin descartats, no perqu\u00e8 el seu contingut no sigui v\u00e0lid, sin\u00f3 per falta de temps. Una vegada els periodistes comencin a llegir el comunicat el primer que veuran ser\u00e0 el titular. De manera que caldr\u00e0 fer que sigui el m\u00e9s atractiu possible, que resumeixi el contingut i els elements m\u00e9s destacats del text.<\/div>\n<div style=\"text-align: justify;\">Passats els primers nivells de lectura (t\u00edtol, subt\u00edtols i lead o entradilla) \u00e9s probable que si els periodistes no hagin descartat el comunicat \u00e9s perqu\u00e8 tenen la intenci\u00f3 de publicar-ho i estan interessats en el tema. Aix\u00ed i tot, \u00e9s convenient seguir enganxant al lector en el cos del text perqu\u00e8 segueixi llegint. A m\u00e9s, el comunicat ha de ser coherent, clar i conc\u00eds amb un llenguatge assequible, per\u00f2 sense ser col\u00b7loquial.<\/div>\n<div style=\"text-align: justify;\">Finalment, cal posar un petit par\u00e0graf en el qual s&#8217;expliqui sobre l&#8217;empresa (o s&#8217;expliqui m\u00e9s coses, en cas que ja s&#8217;hagi esmentat pr\u00e8viament) i les dades de contacte de la persona que l&#8217;ha redactat, per si el periodista vol contactar amb ell\/ella.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en gabinets de comunicaci&oacute; de Barcelona sabem que hem de seguir uns criteris a l&#8217;hora de redactar una nota de premsa perqu&egrave; aquesta surti publicada en els mitjans. Cal tenir clara una estrat&egrave;gia en la qual es mostri la part m&eacute;s noticiable del comunicat o per contra, la teva nota pot acabar a la paperera.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1-768x432.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1-1024x576.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1-1536x864.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/dsc02379-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COM ES FILTREN LES NOTES DE PREMSA? - V3RTICE<\/title>\n<meta name=\"description\" content=\"En la nostra ag\u00e8ncia som experts redacci\u00f3 de notes de premsa. 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