{"id":3741,"date":"2017-11-17T00:00:00","date_gmt":"2017-11-16T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/17\/que-es-un-gabinet-de-premsa-continu\/"},"modified":"2025-06-05T09:41:19","modified_gmt":"2025-06-05T07:41:19","slug":"que-es-un-gabinet-de-premsa-continu","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-un-gabinet-de-premsa-continu\/","title":{"rendered":"QU\u00c8 \u00c9S UN GABINET DE PREMSA CONTINU?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en <a title=\"gabinets de comunicaci\u00f3 de Barcelona\" href=\"\/gabinet-de-premsa-barcelona\">gabinets de comunicaci\u00f3 de Barcelona<\/a>, dissenyem plans de comunicaci\u00f3 que s&#8217;adaptin als nostres clients i els assessorem sobre com poden millorar en aspectes de publicitat i comunicaci\u00f3. Amb alguns d&#8217;ells, actuem com un gabinet de premsa continu i amb d\u2019altres com un gabinet puntual.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice us explicarem que \u00e9s un gabinet de premsa continu i donarem alguns consells sobre quines estrat\u00e8gies seguir. Un gabinet de premsa continu consisteix a realitzar informar sobre les novetats del client i els temes d\u2019inter\u00e8s peri\u00f2dicament. D&#8217;aquesta manera, s&#8217;aconsegueix m\u00e9s notorietat per al client i s&#8217;estableix una relaci\u00f3 m\u00e9s estreta entre mitjans de comunicaci\u00f3 i empresa.<\/div>\n<div style=\"text-align: justify;\">Segons les necessitats de cada client, ens adaptem a un format o a un altre. Deusto Salut, per exemple, \u00e9s una de les empreses que formen part del Grup Planeta, i que ha contractat els nostres serveis com a gabinet de premsa continu. Deusto Salut \u00e9s el centre de formaci\u00f3 cont\u00ednua de Grup Planeta que ofereix programes formatius a dist\u00e0ncia en el sector de la salut, les ter\u00e0pies naturals i el benestar. Neix l&#8217;any 2009, amb l&#8217;objectiu de capacitar als professionals de la salut perqu\u00e8 s&#8217;adaptin al competitiu i exigent escenari laboral i que ampli\u00efn les seves possibilitats professionals.<\/div>\n<div style=\"text-align: justify;\">En aquest cas, el pla comunicatiu consisteix en la redacci\u00f3 peri\u00f2dica de notes de premsa. Concretament, redactem dos comunicats al mes de Deusto Salut, igual que en aquest mateix mes tamb\u00e9 redactem dos de Deusto Formaci\u00f3 i dues de CEAC. Normalment en cadascuna d&#8217;elles generem m\u00ednim dos o tres impactes, encara que en alguns casos hem arribat a aconseguir fins a 15 impactes per una sola nota. En relaci\u00f3 a Deusto Salut, ens centrem en ag\u00e8ncies informatives com Europa Press i EFE, per\u00f2 tamb\u00e9 en portals especialitzats en temes sanitaris o de benestar com Infosalus, E-saludable o Diario M\u00e9dico.<\/div>\n<div style=\"text-align: justify;\">Una de les estrat\u00e8gies a l&#8217;hora de portar el gabinet de premsa de forma continuada \u00e9s establir un timing o calendari per a cada acci\u00f3. En aquest sentit, per exemple, tenim marcat quan hem de redactar una nota de premsa, quan hem d&#8217;enviar-la als mitjans i quants dies hem de fer seguiment (cridem per assegurar-nos que han rebut la nota). D&#8217;aquesta manera, ens organitzem millor i no ens passem gens per alt.<\/div>\n<div style=\"text-align: justify;\">Una altra estrat\u00e8gia \u00e9s la d&#8217;anar actualitzant cada x temps una base de dades especialitzada, d&#8217;aquesta manera ens assegurem que els tel\u00e8fons i els correus dels mitjans siguin correctes. A m\u00e9s, aix\u00ed podem tenir el contacte d&#8217;un determinat periodista al que truquemsempre per aix\u00ed generar una vincle m\u00e9s estret. En definitiva, no importa la tem\u00e0tica de l&#8217;empresa, sempre ens hem d&#8217;adaptar a les necessitats del client i dissenyar un pla comunicatiu que garanteixi el seu \u00e8xit.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en gabinets de comunicaci&oacute; de Barcelona, dissenyem plans de comunicaci&oacute; que s&#8217;adaptin als nostres clients i els assessorem sobre com poden millorar en aspectes de publicitat i comunicaci&oacute;. Amb alguns d&#8217;ells, actuem com un gabinet de premsa continu i amb d&rsquo;altres com un gabinet puntual.<\/div>\n","protected":false},"author":15,"featured_media":24315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/home-office-336377960720-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QU\u00c8 \u00c9S UN GABINET DE PREMSA CONTINU? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 \u00e9s un gabinet de premsa continu? 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