{"id":3740,"date":"2017-11-16T00:00:00","date_gmt":"2017-11-15T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/16\/com-planificar-una-bona-estrategia-de-mitjans\/"},"modified":"2025-06-05T09:41:19","modified_gmt":"2025-06-05T07:41:19","slug":"com-planificar-una-bona-estrategia-de-mitjans","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-planificar-una-bona-estrategia-de-mitjans\/","title":{"rendered":"COM PLANIFICAR UNA BONA ESTRAT\u00c8GIA DE MITJANS?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en <a title=\"planificaci\u00f3 de mitjans de Barcelona\" href=\"\/planificacio-mitjans-barcelona\">planificaci\u00f3 de mitjans de Barcelona<\/a>, ens encarreguem de dissenyar plans de comunicaci\u00f3 per a empreses, a m\u00e9s de posar en disposici\u00f3 un servei de gabinet de premsa. Ens agrada con\u00e8ixer al nostre client i assessorar-li perqu\u00e8 aconsegueixin els millors resultats possibles.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice explicarem alguns consells per aconseguir planificar una bona estrat\u00e8gia de mitjans. El primer pas a tenir en compte \u00e9s definir uns objectius, \u00e9s a dir, qu\u00e8 \u00e9s el que es vol aconseguir amb la campanya. Quan es tingui clar els objectius ser\u00e0 m\u00e9s f\u00e0cil dissenyar un tipus d&#8217;estrat\u00e8gies o unes altres. En aquest sentit, \u00e9s important no aplicar un mateix pla per a diferents clients, ja que sempre cal ser creatiu i innovar segons cada cas.<\/div>\n<div style=\"text-align: justify;\">Despr\u00e9s de definir el target o p\u00fablic objectiu i de pensar un missatge que es vol emetre, cal dissenyar una estrat\u00e8gia d&#8217;acord a les oportunitats de mercat i al que ofereix la compet\u00e8ncia. En aquest document s\u2019ha d&#8217;afegir-se els canals de mitjans que s&#8217;utilitzin. \u00c9s important recordar que no tots els mitjans s\u00f3n efica\u00e7os a l&#8217;hora d&#8217;emetre un missatge i arribar al p\u00fablic objectiu. Cal tenir en compte la periodicitat, el tema i el format de l&#8217;emissi\u00f3.<\/div>\n<div style=\"text-align: justify;\">Una altra de les t\u00e0ctiques per realitzar un bon pla de mitjans \u00e9s anar elaborant un timing per anar calculant i tenint present les accions de la campanya. A m\u00e9s, tamb\u00e9 \u00e9s important haver realitzat pr\u00e8viament un document on aquest detallat el pressupost de la campanya perqu\u00e8 no hi hagi sorpreses. Aquest document ser\u00e0 validat per el client.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, \u00e9s molt \u00fatil en un pla de mitjans fer estrat\u00e8gies dirigides tamb\u00e9 al mercat online ja que sol generar bastants impactes. Encara que puguin semblar f\u00e0cils de manejar, \u00e9s millor contractar a una ag\u00e8ncia de comunicaci\u00f3 o un equip que s&#8217;encarregui de la planificaci\u00f3 digital. Algunes de les accions que es poden fer en aquest camp s\u00f3n l&#8217;email m\u00e0rqueting, la publicitat a les xarxes socials, els adwords, etc.<\/div>\n<div style=\"text-align: justify;\">L&#8217;\u00faltim pas ser\u00e0 elaborar un document que expliqui i analitzi els resultats. D&#8217;aquesta manera, s&#8217;ha d&#8217;avaluar si s&#8217;han complert els objectius plantejats i tamb\u00e9 quin cost ha suposat la campanya.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en planificaci&oacute; de mitjans <span>de Barcelona<\/span>, ens encarreguem de dissenyar plans de comunicaci&oacute; per a empreses, a m&eacute;s de posar en disposici&oacute; un servei de gabinet de premsa. Ens agrada con&egrave;ixer al nostre client i assessorar-li perqu&egrave; aconsegueixin els millors resultats possibles.<\/p>\n","protected":false},"author":15,"featured_media":24327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/konferencephonemeeting-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COM PLANIFICAR UNA BONA ESTRAT\u00c8GIA DE MITJANS? 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