{"id":3738,"date":"2017-11-14T00:00:00","date_gmt":"2017-11-13T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/14\/quant-hauria-de-durar-una-roda-de-premsa\/"},"modified":"2025-06-05T09:41:20","modified_gmt":"2025-06-05T07:41:20","slug":"quant-hauria-de-durar-una-roda-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/quant-hauria-de-durar-una-roda-de-premsa\/","title":{"rendered":"QUANT HAURIA DE DURAR UNA RODA DE PREMSA?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en <a title=\"planificaci\u00f3 de mitjans de Barcelona\" href=\"\/planificacio-mitjans-barcelona\">planificaci\u00f3 de mitjans de Barcelona<\/a>, sabem que les rodes de premsa s\u00f3n molt \u00fatils a l&#8217;hora de promocionar un producte o servei d&#8217;una empresa i tamb\u00e9 per generar una imatge positiva d&#8217;aquesta a llarg termini. A m\u00e9s, la roda de premsa facilita el contacte directe de l&#8217;entitat amb els mitjans de comunicaci\u00f3, una relaci\u00f3 imprescindible en el panorama corporatiu.<\/div>\n<div style=\"text-align: justify;\">No obstant aix\u00f2, perqu\u00e8 una convocat\u00f2ria de premsa generi els resultats esperats, \u00e9s important seguir una s\u00e8rie de pautes i consells. Per aix\u00f2, en el post del blog d&#8217;avui de V3rtice donarem algunes recomanacions sobre aspectes formals d&#8217;una roda de premsa, com la durada que ha de tenir.<\/div>\n<div style=\"text-align: justify;\">Per comen\u00e7ar, cal evitar abusar de les convocat\u00f2ries de premsa. Han de servir per comunicar not\u00edcies rellevants sobre l&#8217;empresa, que provoquin m\u00e9s inter\u00e8s en els mitjans que no les pr\u00f2pies notes de premsa. A m\u00e9s, quan es convoca una roda de premsa \u00e9s important assegurar-se que no coincideix amb altres convocat\u00f2ries, ja no serviria de res si no aparegu\u00e9s cap periodista.<\/div>\n<div style=\"text-align: justify;\">En aquest sentit, si l&#8217;assumpte \u00e9s bastant transcendental caldria preparar-la amb bastant antelaci\u00f3 i avisar als mitjans unes dues setmanes o un mes abans del normal. D&#8217;aquesta manera, podran planificar-se millor. Despr\u00e9s tamb\u00e9 \u00e9s important convocar-les a mitjan mat\u00ed, ja que \u00e9s l&#8217;horari en qu\u00e8 tots els periodistes estan en les redaccions, aix\u00ed com lliurar-los material que els serveixi com a context, com un dossier informatiu o una nota de premsa.<\/div>\n<div style=\"text-align: justify;\">Quant a la durada, \u00e9s recomanable tenir ben assajat el que s&#8217;ha de dir i preveure que tipus de preguntes pot fer el p\u00fablic assistent. Aix\u00ed, si hi ha preguntes conflictives ja se sabr\u00e0 que respondre i s&#8217;evitar\u00e0 els nervis. La durada ha de ser moderada, no ha de sobrepassar la mitja hora en total. Si hi ha diversos ponents per saber quant temps tenen per parlar cal dividir el temps total pel nombre de ponents. Encara que si hi ha un conferenciant principal \u00e9s convenient deixar-li m\u00e9s temps.<\/div>\n<div style=\"text-align: justify;\">Les intervencions han de ser equilibrades, de manera que no sobrepassi els 8 o 10 minuts cada persona. Per aix\u00f2, \u00e9s recomanable tenir a alg\u00fa que controli el temps i vagi avisant a cada ponent si s&#8217;allarga massa. En cas que els periodistes disposin de m\u00e9s temps, no dubtaran a fer preguntes en el seu respectiu torn. Tamb\u00e9 pot ser \u00fatil fer algun c\u00f2ctel o menjar en finalitzar la jornada per relaxar l&#8217;ambient.<\/div>\n<div style=\"text-align: justify;\">En resum, els aspectes log\u00edstics i formals de les rodes de premsa s\u00f3n determinants perqu\u00e8 s&#8217;obtinguin o no els resultats previstos. No obstant aix\u00f2, tamb\u00e9 s\u00f3n importants el contingut de la convocat\u00f2ria, el to dels conferenciants i fins i tot el llenguatge verbal i no verbal.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en planificaci&oacute; de mitjans <span>de Barcelona<\/span>, sabem que les rodes de premsa s&oacute;n molt &uacute;tils a l&#8217;hora de promocionar un producte o servei d&#8217;una empresa i tamb&eacute; per generar una imatge positiva d&#8217;aquesta a llarg termini. A m&eacute;s, la roda de premsa facilita el contacte directe de l&#8217;entitat amb els mitjans de comunicaci&oacute;, una relaci&oacute; imprescindible en el panorama corporatiu.<\/p>\n","protected":false},"author":15,"featured_media":24333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1-300x168.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-sin-titulo-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QUANT HAURIA DE DURAR UNA RODA DE PREMSA? 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