{"id":3737,"date":"2017-11-13T00:00:00","date_gmt":"2017-11-12T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/13\/com-fer-que-un-esdeveniment-tingui-exit\/"},"modified":"2025-06-05T09:41:20","modified_gmt":"2025-06-05T07:41:20","slug":"com-fer-que-un-esdeveniment-tingui-exit","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-que-un-esdeveniment-tingui-exit\/","title":{"rendered":"COM FER QUE UN ESDEVENIMENT TINGUI \u00c8XIT?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de publicitat especialitzada en l&#8217;<a title=\"organitzaci\u00f3 d'esdeveniments de Barcelona\" href=\"\/organitzacio-esdeveniments-barcelona\">organitzaci\u00f3 d&#8217;esdeveniments de Barcelona<\/a>, hem planificat esdeveniments per a diferents empreses com Synergie o el Museu Blau. En aquest sentit, sabem que els esdeveniments s\u00f3n una de les millors estrat\u00e8gies perqu\u00e8 una empresa es promocioni i tingui \u00e8xit.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice parlarem sobre com fer que un esdeveniment sigui exit\u00f3s i donarem alguns consells fonamentals que heu de seguir. Per comen\u00e7ar, com tota estrat\u00e8gia comunicativa, \u00e9s important tenir clar quins s\u00f3n els objectius de la campanya. Cal fer una reuni\u00f3 pr\u00e8via amb el client perqu\u00e8 expressi que vol aconseguir amb l&#8217;esdeveniment, quin pressupost t\u00e9 i a quin p\u00fablic es vol dirigir. D&#8217;aquesta manera, podrem planificar millor les accions que anem a realitzar d\u2019acord amb als valors de l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\">El seg\u00fcent pas ser\u00e0 fer un briefing o resum de la tem\u00e0tica de l&#8217;esdeveniment. Abans de redactar-ho s&#8217;haur\u00e0 d&#8217;estudiar el mercat i la compet\u00e8ncia per determinar el contingut de l&#8217;esdeveniment. En aquest document ha de quedar molt clar tota la informaci\u00f3 de l&#8217;esdeveniment com el lloc, la data, el preu i les principals accions que es desenvoluparan. Aix\u00ed, servir\u00e0 per presentar-ho als inversors o patrocinadors que financin l&#8217;esdeveniment i perqu\u00e8 l&#8217;equip de treball comenci a planificar-se.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, caldr\u00e0 llogar una sala i treballar amb tots els elements log\u00edstics, com la contractaci\u00f3 d&#8217;un equip de seguretat, un c\u00e0tering, el personal de neteja, la decoraci\u00f3 o els serveis d&#8217;un equip d&#8217;enregistrament. Totes aquestes accions hauran de realitzar-se tenint en compte el pressupost que s&#8217;indica en el briefing i la tem\u00e0tica de l&#8217;esdeveniment. A m\u00e9s, cadascuna d&#8217;aquestes tasques ha d&#8217;estar recollida dins d&#8217;un timing per aix\u00ed tenir previstos tots els detalls sense que hi hagi sorpreses.<\/div>\n<div style=\"text-align: justify;\">L&#8217;\u00faltim pas abans de l&#8217;esdeveniment ser\u00e0 la promoci\u00f3 i la invitaci\u00f3. El millor \u00e9s enviar les invitacions via email ja que \u00e9s m\u00e9s r\u00e0pid i econ\u00f2mic, per\u00f2 per assegurar-se que l&#8217;han rebut \u00e9s necessari fer algunes trucades. Quant a la difusi\u00f3 de l&#8217;esdeveniment, la premsa \u00e9s el millor aliat. En aquest sentit, cal convidar a mitjans de comunicaci\u00f3, segons la tem\u00e0tica o secci\u00f3 que s&#8217;adapti m\u00e9s, perqu\u00e8 facin difusi\u00f3 de l&#8217;esdeveniment. Un altre canal de difusi\u00f3 poden ser els blogs i tamb\u00e9 les xarxes socials.<\/div>\n<div style=\"text-align: justify;\">En definitiva, una bona organitzaci\u00f3 d&#8217;un esdeveniment pot portar a l&#8217;\u00e8xit a una empresa. No obstant aix\u00f2, \u00e9s molt important que el mateix dia de l&#8217;esdeveniment hi hagi algun equip especialitzat controlant que totes les variables surtin b\u00e9 i a posteriori, que hi hagi una difusi\u00f3 de l&#8217;esdeveniment per part dels mitjans de comunicaci\u00f3 perqu\u00e8 arribi al p\u00fablic potencial.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat especialitzada en l&#8217;organitzaci&oacute; d&#8217;esdeveniments de Barcelona, hem planificat esdeveniments per a diferents empreses com Synergie o el Museu Blau. En aquest sentit, sabem que els esdeveniments s&oacute;n una de les millors estrat&egrave;gies perqu&egrave; una empresa es promocioni i tingui &egrave;xit.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/christening-1499314960720-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COM FER QUE UN ESDEVENIMENT TINGUI \u00c8XIT? 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