{"id":3736,"date":"2017-11-09T00:00:00","date_gmt":"2017-11-08T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/09\/un-exemple-de-gestio-dun-gabinet-de-premsa\/"},"modified":"2025-06-05T09:41:21","modified_gmt":"2025-06-05T07:41:21","slug":"un-exemple-de-gestio-dun-gabinet-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/un-exemple-de-gestio-dun-gabinet-de-premsa\/","title":{"rendered":"UN EXEMPLE DE GESTI\u00d3 D&#8217;UN GABINET DE PREMSA"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en <a title=\"gabinets de comunicaci\u00f3 de Barcelona\" href=\"\/gabinet-de-premsa-barcelona\">gabinets de comunicaci\u00f3 de Barcelona<\/a>, gestionem la comunicaci\u00f3 corporativa del Grupo Planeta. En aquest sentit, ens encarreguem principalment de dissenyar una estrat\u00e8gia de comunicaci\u00f3, redactem notes de premsa o dossiers, fem seguiment d&#8217;aquestes i dissenyem un clipping de les publicacions que van sortint.<\/div>\n<div style=\"text-align: justify;\">El Grupo Planeta \u00e9s una de les empreses m\u00e9s importants d&#8217;Espanya i est\u00e0 formada per m\u00e9s de cent companyies de set \u00e0mbits de mercat (audiovisual, col\u00b7leccionables, editorial, venda directa, mitjans de comunicaci\u00f3, formaci\u00f3 i ensenyament a dist\u00e0ncia). D&#8217;aquestes \u00faltimes dues \u00e0rees, \u00e9s la que s&#8217;encarrega V3rtice. Avui a V3rtice parlarem sobre el cas d&#8217;una gesti\u00f3 d&#8217;un gabinet de premsa, concretament de CEAC.<\/div>\n<div style=\"text-align: justify;\">Amb m\u00e9s de 70 anys de traject\u00f2ria, CEAC \u00e9s un centre d&#8217;estudis privat que imparteix classes a dist\u00e0ncia de grau mitj\u00e0 i grau superior. De fet, \u00e9s el primer centre de formaci\u00f3 professional a dist\u00e0ncia l\u00edder en el seu sector. Compta amb 27 cicles de Formaci\u00f3 Professional que estan adaptats al Curr\u00edculum Oficial que marca el Ministeri d&#8217;Educaci\u00f3. A m\u00e9s, ofereix la possibilitat de fer pr\u00e0ctiques en m\u00e9s d&#8217;1.000 empreses capdavanteres en tot el territori espanyol, aix\u00ed com l&#8217;entrada autom\u00e0tica a la borsa d&#8217;ocupaci\u00f3 gestionada per Randstad.<\/div>\n<div style=\"text-align: justify;\">El primer que fem abans de redactar una nota de premsa sobre un curs de CEAC \u00e9s pensar una estrat\u00e8gia comunicativa per fer que un tema sigui m\u00e9s interessant per als mitjans de comunicaci\u00f3. Pensem quin \u00e9s el missatge que volem transmetre i dissenyem un t\u00edtol atractiu que sigui noticiable i que ajudi a fer m\u00e9s interessant la not\u00edcia. A partir d&#8217;aqu\u00ed busquem informaci\u00f3 sobre un tema que estigui relacionat amb el curs i aportem dades i xifres basades en algun estudi rellevant.<\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera, aconseguim relacionar per exemple els cursos d&#8217;integraci\u00f3 social amb xifres sobre pobresa, per afegir context. Despr\u00e9s de redactar el cos del text, \u00e9s important tenir una base de dades dels periodistes als quals els pot interessar el tema. La base de dades de V3rtice la distribu\u00efm en seccions, tipus de mitjans (televisi\u00f3, ag\u00e8ncia, radio) o per lloc (Barcelona o Madrid). La nostra estrat\u00e8gia consisteix a enviar-la-hi primer a ag\u00e8ncies de not\u00edcies com EFE o Europa Press, que s\u00f3n m\u00e9s susceptibles a acceptar-les i despr\u00e9s si surten publicades all\u00e0, \u00e9s m\u00e9s probable que altres mitjans de comunicaci\u00f3 les publiquin tamb\u00e9.<\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, tamb\u00e9 enviem les notes a mitjans especialitzats segons la tem\u00e0tica de la nota. Una vegada enviat el comunicat, fem el seguiment personalitzat, \u00e9s a dir, cridant d&#8217;un en un als periodistes i adaptant el missatge a les seves necessitats. Aquest proc\u00e9s pot durar uns dos dies, ja que els dies seg\u00fcents si no han publicat la nota es diu per veure si l&#8217;han rebut o si els interessa. No obstant aix\u00f2, \u00e9s important no pressionar massa als periodistes, ja que s&#8217;ha de mantenir el contacte amb aquests. L&#8217;\u00faltim pas \u00e9s fer el clipping, recopilar les publicacions on aparegui la nota de premsa.<\/div>\n<div style=\"text-align: justify;\">En definitiva, com a gabinet de premsa de CEAC ens encarreguem de promocionar els serveis del nostre client a trav\u00e9s de la creaci\u00f3 de notes de premsa i dossiers. Per aix\u00f2, \u00e9s important seguir una bona estrat\u00e8gia comunicativa que defineixi els objectius de l&#8217;empresa, analitzi el p\u00fablic potencial d&#8217;aquesta i s&#8217;adapti a les seves necessitats.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en gabinets de comunicaci&oacute; de Barcelona, gestionem la comunicaci&oacute; corporativa del Grupo Planeta. En aquest sentit, ens encarreguem principalment de dissenyar una estrat&egrave;gia de comunicaci&oacute;, redactem notes de premsa o dossiers, fem seguiment d&#8217;aquestes i dissenyem un clipping de les publicacions que van sortint.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1-1024x683.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1-1536x1024.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1-2048x1366.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imgpshfullsize-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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