{"id":3735,"date":"2017-11-09T00:00:00","date_gmt":"2017-11-08T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/09\/estructura-perfecta-duna-nota-de-premsa\/"},"modified":"2025-06-05T09:41:21","modified_gmt":"2025-06-05T07:41:21","slug":"estructura-perfecta-duna-nota-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estructura-perfecta-duna-nota-de-premsa\/","title":{"rendered":"ESTRUCTURA PERFECTA D&#8217;UNA NOTA DE PREMSA"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en <a title=\"gabinets de premsa de Barcelona\" href=\"\/gabinet-de-premsa-barcelona\">gabinets de premsa de Barcelona<\/a>, redactem notes de premsa i comunicats sobre productes o serveis dels nostres clients que despr\u00e9s enviem a mitjans de comunicaci\u00f3. Per\u00f2 sabem que una nota de premsa ha de complir una s\u00e8rie de requisits quant a l&#8217;estructura perqu\u00e8 es publiqui.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice parlarem sobre l&#8217;estructura formal que ha de tenir tot comunicat perqu\u00e8 els mitjans de comunicaci\u00f3 el considerin apte. En primer lloc, una nota de premsa ha d&#8217;incloure en la part posterior la imatge corporativa, \u00e9s a dir, el logotip de l&#8217;empresa perqu\u00e8 el periodista pugui saber qui ets i investigar m\u00e9s sobre l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\">A continuaci\u00f3, hem de redactar un titular. El titular \u00e9s fonamental, donat que \u00e9s el primer que es llegiran els mitjans de comunicaci\u00f3 i per tant, ha de ser atractiu, per\u00f2 tamb\u00e9 ha de resumir de forma clara i concisa la idea fonamental del text. \u00c9s important a m\u00e9s, destacar-ho en negreta i que no ocupi m\u00e9s de deu paraules i dues l\u00ednies. A continuaci\u00f3, a la entradeta s&#8217;ha d&#8217;explicar en unes poques l\u00ednies els elements principals de la nota (han d&#8217;apar\u00e8ixer les 6w: qu\u00e8, qui, quan, on i per qu\u00e8).<\/div>\n<div style=\"text-align: justify;\">Despr\u00e9s de captar l&#8217;atenci\u00f3 del lector en el titular i l\u2019entradeta, cal fer que aquest continu\u00ef llegint en el cos del text. En aquest apartat \u00e9s molt \u00fatil utilitzar la t\u00e8cnica de la pir\u00e0mide invertida, en la qual el m\u00e9s important del text est\u00e0 al principi i el que menys al final. D&#8217;aquesta manera, t&#8217;assegures que el periodista aconsegueixi captar l&#8217;ess\u00e8ncia de la nota de premsa. Divideix en par\u00e0grafs cada idea i intenta que l&#8217;extensi\u00f3 no sobrepassi les dues fulles. Tamb\u00e9 pot ser \u00fatil destacar en negreta les paraules clau.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, cal redactar un text corporatiu gen\u00e8ric que expliqui en un o dos par\u00e0grafs les dades m\u00e9s rellevants de la teva empresa. Per exemple, quan es va crear, quants anys t\u00e9 d&#8217;experi\u00e8ncia, les activitats a les que es dedica o que la fa diferent de la compet\u00e8ncia. D&#8217;aquesta manera, ajudar\u00e0s al periodista a con\u00e8ixer la hist\u00f2ria de l&#8217;empresa sense que hagi de buscar a internet.<\/div>\n<div style=\"text-align: justify;\">Finalment, \u00e9s important introduir les dades de contacte de la persona que redacta el comunicat en la part inferior del text. Aix\u00ed, si alg\u00fa t\u00e9 algun dubte sobre el contingut o vol ampliar la informaci\u00f3 podr\u00e0 preguntar directament al responsable de comunicaci\u00f3. Les dades que s&#8217;han d&#8217;incloure s\u00f3n el nom i cognoms, el correu electr\u00f2nic, el n\u00famero de tel\u00e8fon i el seu c\u00e0rrec.<\/div>\n<div style=\"text-align: justify;\">En resum, les notes de premsa han de tenir una estructura formal molt cuidada i ha de seguir els passos explicats anteriorment perqu\u00e8 tingui m\u00e9s probabilitats de ser publicada. No obstant aix\u00f2, \u00e9s tamb\u00e9 important tenir en compte que el contingut sigui d&#8217;inter\u00e8s per als mitjans seleccionats i que tingui suficient informaci\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en gabinets de premsa de Barcelona, redactem notes de premsa i comunicats sobre productes o serveis dels nostres clients que despr&eacute;s enviem a mitjans de comunicaci&oacute;. Per&ograve; sabem que una nota de premsa ha de complir una s&egrave;rie de requisits quant a l&#8217;estructura perqu&egrave; es publiqui.<\/div>\n","protected":false},"author":15,"featured_media":24341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/unnamed.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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