{"id":3734,"date":"2017-11-08T00:00:00","date_gmt":"2017-11-07T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/08\/com-gestionar-la-publicitat-en-una-petita-empresa\/"},"modified":"2025-06-05T09:41:21","modified_gmt":"2025-06-05T07:41:21","slug":"com-gestionar-la-publicitat-en-una-petita-empresa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-gestionar-la-publicitat-en-una-petita-empresa\/","title":{"rendered":"COM GESTIONAR LA PUBLICITAT EN UNA PETITA EMPRESA?"},"content":{"rendered":"
Com a ag\u00e8ncia de publicitat especialitzada en planificaci\u00f3 de mitjans de Barcelona<\/a>, sabem que la publicitat \u00e9s un element clau perqu\u00e8 una empresa tingui \u00e8xit. Per aix\u00f2, no s\u2019ha de dependre \u00fanicament de l’anomenat \u201cboca a boca\u201d perqu\u00e8 el negoci creixi i es desenvolupi, sin\u00f3 que cal invertir en publicitat per promocionar una marca.<\/div>\n
Avui al blog de V3rtice explicarem alguns tips que han de seguir les petites i mitges empreses (PIMES) per gestionar de forma efectiva la seva publicitat. En primer lloc, cal tenir clar que no hi ha una f\u00f3rmula m\u00e0gica en mat\u00e8ria de publicitat, encara que si es desenvolupa un missatge atractiu i es crea un bon impacte, treballant amb els mitjans adequats, s’obtindran bons resultats.<\/div>\n
El primer que cal fer \u00e9s definir quins seran els objectius que una empresa vol aconseguir i depenent d’aquests, es desenvoluparan unes accions o unes altres. Despr\u00e9s, s’analitzar\u00e0 el p\u00fablic objectiu de la companyia. Un error que solen cometre moltes empreses \u00e9s la de creure que la seva publicitat va dirigida a tots els p\u00fablics, quan segurament a la meitat no els interessi el producte o servei que es promociona. Quan el p\u00fablic estigui definit, ser\u00e0 m\u00e9s f\u00e0cil redactar el missatge que es vol transmetre i seleccionar els mitjans que s’utilitzaran.<\/div>\n
Els mitjans s’escolliran en funci\u00f3 de l’impacte que poden generar al p\u00fablic potencial, per\u00f2 tamb\u00e9 segons el preu. Aix\u00ed, si el p\u00fablic d’una marca passa m\u00e9s temps a internet o a les xarxes socials, caldr\u00e0 anunciar-se all\u00e0. En el cas dels anuncis en els diaris escrits, sol ser m\u00e9s cost\u00f3s i per aix\u00f2 les petites empreses hauran d’escollir anuncis en m\u00f2duls m\u00e9s petits que els convencionals. Encara que sempre invertint en una bona ubicaci\u00f3 que capti l’atenci\u00f3 al lector.<\/div>\n
D’altra banda, el missatge haur\u00e0 de ser curt i directe i mostrar les caracter\u00edstiques que diferencien a una empresa de les altres. Aix\u00ed mateix, el disseny tamb\u00e9 haur\u00e0 de ser original i atractiu, donat que \u00e9s el primer en el que se sol fixar la gent. Si una companyia acaba de comen\u00e7ar i no sap ben com redactar el seu missatge o com dissenyar el seu anunci, el millor \u00e9s contractar una ag\u00e8ncia de publicitat que assessori i gui\u00ef a l’empresa per aconseguir els seus objectius.<\/div>\n
Finalment, \u00e9s important que les pimes defineixin una estrat\u00e8gia de m\u00e0rqueting online. La publicitat online \u00e9s molt m\u00e9s rendible que en altres mitjans i a m\u00e9s \u00e9s molt productiva ja que permet controlar un p\u00fablic molt segmentat i saber quins s\u00f3n les seves necessitats. D’aquesta manera, l’empresa hauria de tenir una p\u00e0gina web, apar\u00e8ixer en els Adwords de Google i publicar regularment a les xarxes socials. Aix\u00ed, s’aconseguir\u00e0 m\u00e9s interactivitat amb el p\u00fablic i\u00a0 m\u00e9s impactes.<\/div>\n
En definitiva, \u00e9s molt important que una empresa petita tingui clara una estrat\u00e8gia i uns objectius a l’hora d’anunciar-se per atreure clients. No obstant aix\u00f2, tamb\u00e9 cal recordar que el bon resultat de les vendes no solament dependr\u00e0 d’una publicitat efectiva, sin\u00f3 tamb\u00e9 de la qualitat del producte, els serveis o el preu oferits.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com a agència de publicitat especialitzada en planificació de mitjans de Barcelona, sabem que la publicitat és un element clau perquè una empresa tingui èxit. Per això, no s’ha de dependre únicament de l’anomenat “boca a boca” perquè el negoci creixi i es desenvolupi, sinó que cal invertir en publicitat per promocionar una marca.<\/div>\n","protected":false},"author":15,"featured_media":24339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2-300x136.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/1-2.jpg"},"yoast_head":"\nGestionar publicitat a empresa petita - 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