{"id":3730,"date":"2017-11-02T00:00:00","date_gmt":"2017-11-01T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/02\/que-son-les-notes-de-premsa\/"},"modified":"2025-06-05T09:41:22","modified_gmt":"2025-06-05T07:41:22","slug":"que-son-les-notes-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-son-les-notes-de-premsa\/","title":{"rendered":"QU\u00c8 S\u00d3N LES NOTES DE PREMSA?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en <a title=\"gabinets de premsa de Barcelona\" href=\"\/gabinet-de-premsa-barcelona\">gabinets de premsa de Barcelona<\/a>, tenim clar que les notes de premsa s\u00f3n molt importants per donar a con\u00e8ixer un servei o producte d&#8217;una empresa i generar impacte. De fet, s\u00f3n un element imprescindible en la relaci\u00f3 entre mitjans i empreses, ja que permeten a aquestes anunciar-se sense un gran cost de diners.<\/div>\n<div style=\"text-align: justify;\">Avui al \u00a0blog de V3rtice definirem que s\u00f3n les notes de premsa i explicarem els passos que cal seguir per redactar un comunicat. Per comen\u00e7ar, la nota de premsa \u00e9s un document escrit que informa sobre algun tema, persona o producte i que \u00e9s enviat als mitjans de comunicaci\u00f3 perqu\u00e8 la publiquin.<\/div>\n<div style=\"text-align: justify;\">No obstant aix\u00f2, perqu\u00e8 una nota aconsegueixi ser publicada, ha d&#8217;adequar-se a una s\u00e8rie de criteris de noticiabilidad. D&#8217;aquesta manera, abans de crear un comunicat cal pensar molt b\u00e9 quin ser\u00e0 el tema que es presentar\u00e0 i si aquest aconseguir\u00e0 atreure l&#8217;atenci\u00f3 del periodista. El segon pas ser\u00e0 incloure un encap\u00e7alament que identifiqui el document com a nota de premsa i que inclogui el logotip de l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\">El tercer pas ser\u00e0 escriure una entradilla o lead que resumeixi el missatge que es vulgui transmetre i que resumeixi les 6 W (qu\u00e8, qui, quan, com, on i per qu\u00e8). Una vegada redactada, cal revisar b\u00e9 les faltes d&#8217;ortografia i sobretot que el text sigui breu (no hauria d&#8217;ocupar m\u00e9s de dues p\u00e0gines) i clar. El seg\u00fcent pas, i potser el m\u00e9s complicat, ser\u00e0 la creaci\u00f3 d&#8217;un titular que sintetitzi ben la hist\u00f2ria, per\u00f2 que tamb\u00e9 sigui atractiu.<\/div>\n<div style=\"text-align: justify;\">A continuaci\u00f3, s&#8217;haur\u00e0 d&#8217;incloure un petit par\u00e0graf que expliqui qui \u00e9s l&#8217;empresa que envia la nota, quan va n\u00e9ixer, l\u2019activitat a la que es dedica i quina caracter\u00edstiques li fan ser \u00fanica. Ser\u00e0 all\u00e0 on s&#8217;inclogui el missatge de m\u00e0rqueting. Finalment, s&#8217;inclouran les dades de contacte per si hi ha algun periodista que vol ampliar la informaci\u00f3.<\/div>\n<div style=\"text-align: justify;\">Quant a l&#8217;enviament, ha de ser el m\u00e9s personal i adaptat possible segons les necessitats de cada mitj\u00e0. D&#8217;aquesta manera, la relaci\u00f3 amb els periodistes ser\u00e0 m\u00e9s estreta. Aix\u00ed, ser\u00e0 \u00fatil tenir una base de dades sobre mitjans de comunicaci\u00f3 i anar cridant als periodistes segons secci\u00f3 o especialitzaci\u00f3 que m\u00e9s ens convinguin.<\/div>\n<div style=\"text-align: justify;\">En definitiva, si se segueixen correctament els passos que hem explicat anteriorment, \u00e9s m\u00e9s f\u00e0cil que una nota de premsa sigui publicada i tingui molts impactes. \u00c9s important recordar que una nota de premsa no solament consisteix a escriure b\u00e9 sin\u00f3 que tamb\u00e9 cal mantenir una bona relaci\u00f3 amb els periodistes als quals s&#8217;envien aquestes notes.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en gabinets de premsa de Barcelona, tenim clar que les notes de premsa s&oacute;n molt importants per donar a con&egrave;ixer un servei o producte d&#8217;una empresa i generar impacte. De fet, s&oacute;n un element imprescindible en la relaci&oacute; entre mitjans i empreses, ja que permeten a aquestes anunciar-se sense un gran cost de diners.<\/p>\n","protected":false},"author":15,"featured_media":24354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1-768x432.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1-1024x576.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1-1536x864.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pennotebookspiral1139571920x1080-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QU\u00c8 S\u00d3N LES NOTES DE PREMSA? 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