{"id":3729,"date":"2017-10-31T00:00:00","date_gmt":"2017-10-30T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/31\/gabinet-de-premsa-quins-son-les-seves-funcions-principals\/"},"modified":"2025-06-05T09:41:22","modified_gmt":"2025-06-05T07:41:22","slug":"gabinet-de-premsa-quins-son-les-seves-funcions-principals","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gabinet-de-premsa-quins-son-les-seves-funcions-principals\/","title":{"rendered":"GABINET DE PREMSA, QUINS S\u00d3N LES SEVES FUNCIONS PRINCIPALS?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en\u00a0<a title=\"gabinet de premsa a Barcelona\" href=\"\/gabinet-de-premsa-barcelona\">gabinet de premsa a Barcelona<\/a> coneixem perfectament quines s\u00f3n les funcions que ha d&#8217;exercir un gabinet de premsa. L&#8217;ordre, la planificaci\u00f3 i una bona estrat\u00e8gia comunicativa s\u00f3n la base per al seu correcte funcionament.<\/div>\n<div style=\"text-align: justify;\">Avui en V3rtice anem a con\u00e8ixer quins s\u00f3n les funcions que ha de dur a terme un bon gabinet de premsa. Aquests s&#8217;encarreguen de controlar i gestionar les relacions amb els mitjans de comunicaci\u00f3, aix\u00ed com redireccionar correctament les sol\u00b7licituds de dites mitjanes. A m\u00e9s. Les seves funcions principals s\u00f3n emetre els diferents comunicats oficials que empresa o instituci\u00f3 desenvolupa.<\/div>\n<div style=\"text-align: justify;\">Per comen\u00e7ar, la principal funci\u00f3 d&#8217;un gabinet de premsa \u00e9s la redacci\u00f3 de notes de premses \u00fatils, informatives i explicatives perqu\u00e8 els mitjans de comunicaci\u00f3 les vegin suficientment atractives com per publicar-les. Aix\u00f2 suposa una capacitat de redacci\u00f3 funcional perqu\u00e8 es pugui dur a terme una difusi\u00f3 el m\u00e9s gran possible, i que la informaci\u00f3 que es vulgui transmetre pugui arribar al major p\u00fablic possible.<\/div>\n<div style=\"text-align: justify;\">A aix\u00f2 se li pot afegir la preparaci\u00f3 d&#8217;aparicions en els mitjans de comunicaci\u00f3. D&#8217;aquesta manera, \u00e9s molt m\u00e9s f\u00e0cil que una empresa o instituci\u00f3 pugui apar\u00e8ixer en els mitjans. Si s&#8217;elabora un esdeveniment, una presentaci\u00f3 o un acte d&#8217;inauguraci\u00f3 es podr\u00e0 atreure a mitjans de comunicaci\u00f3 perqu\u00e8 es facin ress\u00f2 d&#8217;aquestes novetats. Aix\u00f2 suposa una gran publicitat per a l&#8217;empresa en diferents i variats mitjans de comunicaci\u00f3.<\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, un altre dels elements que estan acollint per part dels gabinets de premsa \u00e9s la gesti\u00f3 de les xarxes socials. Aix\u00ed mateix, els responsables de qualsevol empresa han de desenvolupar bones estrat\u00e8gies de comunicaci\u00f3 2.0 com s\u00f3n les xarxes socials com Facebook, Twitter, Instagram, YouTube o Linkedin entre moltes altres que faciliten la distribuci\u00f3 i difusi\u00f3 de tot tipus de contingut.<\/div>\n<div style=\"text-align: justify;\">Per tant, un bon equip comunicatiu \u00e9s fonamental per a una bona gesti\u00f3 de qualsevol gabinet de premsa. \u00c9s a dir, l&#8217;equip hum\u00e0 acaba sent el pilar fonamental en el qual tota l&#8217;estructura organitzativa del gabinet est\u00e0 fonamentada. I fins a aqu\u00ed el post d&#8217;avui en V3rtice, esperem que h\u00e0giu pogut aprofundir m\u00e9s en el tema dels gabinets de premsa i les funcions que aquests han de dur a terme perqu\u00e8 la informaci\u00f3 que es genera tingui la difusi\u00f3 corresponent.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en gabinet de premsa a Barcelona coneixem perfectament quines s&oacute;n les funcions que ha d&#8217;exercir un gabinet de premsa. L&#8217;ordre, la planificaci&oacute; i una bona estrat&egrave;gia comunicativa s&oacute;n la base per al seu correcte funcionament.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra-300x202.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ruedadeprensalasombra.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funcions gabinet de premsa - V3RTICE<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 fa un gabinet de premsa efectiu? 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