{"id":3728,"date":"2017-10-30T00:00:00","date_gmt":"2017-10-29T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/30\/en-que-consisteix-un-gabinet-de-premsa-de-projectes-puntuals\/"},"modified":"2025-06-05T09:41:23","modified_gmt":"2025-06-05T07:41:23","slug":"en-que-consisteix-un-gabinet-de-premsa-de-projectes-puntuals","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/en-que-consisteix-un-gabinet-de-premsa-de-projectes-puntuals\/","title":{"rendered":"EN QU\u00c8 CONSISTEIX UN GABINET DE PREMSA DE PROJECTES PUNTUALS?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 de Barcelona ens fem c\u00e0rrec del\u00a0<a title=\"gabinet de premsa\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/agencia-de-comunicacion\/gabinete-de-prensa\/\">gabinet de premsa<\/a> de l&#8217;empresa multinacional de Recursos Humans, Synergie. En aquest sentit, duem a terme diferents tasques com el contacte amb mitjans de comunicaci\u00f3 o l&#8217;organitzaci\u00f3 d&#8217;esdeveniments, per\u00f2 nom\u00e9s cobrim els projectes que poden donar m\u00e9s impacte a l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\">Com tot gabinet de comunicaci\u00f3, comencem reunint-nos amb el client per con\u00e8ixer quins son els seus objectius a complir i el seu p\u00fablic potencial. Synergie, va confiar en V3rtice per refor\u00e7ar la seva comunicaci\u00f3, augmentar el seu target i donar-se a con\u00e8ixer entre els mitjans. Aix\u00ed, el primer contacte amb l&#8217;empresa de Recursos Humans va ser per assessorar-los en estrat\u00e8gies comunicatives que donessin resposta a les seves necessitats, com la creaci\u00f3 de campanyes, el disseny de noves identitats corporatives, la producci\u00f3 de v\u00eddeos corporatius, etc.<\/div>\n<div style=\"text-align: justify;\">El segon projecte amb Synergie va ser una campanya de comunicaci\u00f3 primaveral. V3rtice va llan\u00e7ar una campanya de captaci\u00f3 que va ser divertida i din\u00e0mica i que va permetre a la marca aproximar-se m\u00e9s al seu p\u00fablic potencial. D&#8217;aquesta manera, la campanya va consistir en uns esmorzars personalitzats basats en aliments nutritius que permetien crear un di\u00e0leg amb el p\u00fablic. A m\u00e9s, la campanya va ajudar a crear una imatge m\u00e9s moderna i actual de l&#8217;empresa i que estava basada en els valors de Synergie.<\/div>\n<div style=\"text-align: justify;\">L&#8217;\u00faltima acci\u00f3 per al grup de Recursos Humans ha estat l&#8217;organitzaci\u00f3 d&#8217;un esdeveniment. Juntament amb el CAR se Sant Cugat, V3rtice va ajudar a la producci\u00f3 de l&#8217;esdeveniment i a m\u00e9s, va portar el gabinet de premsa de l&#8217;acte. Sota el lema de \u201cel viatge de dirigir per valors\u201d 7 esportistes ol\u00edmpics van realitzar unes pon\u00e8ncies sobre els valors que havien aconseguit amb l&#8217;esport i que es podien enlla\u00e7ar directament amb els que Synergie volia transmetre.<\/div>\n<div style=\"text-align: justify;\">Quant a la gesti\u00f3 del gabinet de comunicaci\u00f3, V3rtice va contactar pr\u00e8viament amb els mitjans de comunicaci\u00f3 per convidar-los a l&#8217;esdeveniment. Despr\u00e9s, va anar tractant d&#8217;un en un els periodistes que van assistir a l&#8217;acte segons les necessitats que tenien i finalment, va crear i va distribuir les notes de premsa sobre l&#8217;esdeveniment. A m\u00e9s, tamb\u00e9 es va cobrir l&#8217;acte a les xarxes socials i va dissenyar una estrat\u00e8gia de comunicaci\u00f3 digital perqu\u00e8 arrib\u00e9s a m\u00e9s gent.<\/div>\n<div style=\"text-align: justify;\">Per tant, V3rtice com a ag\u00e8ncia de comunicaci\u00f3 no nom\u00e9s es limita a realitzar rodes de premsa i comunicats, sin\u00f3 que realitza tot tipus d&#8217;accions vinculades a diferents \u00e0mbits com la publicitat, el disseny o la producci\u00f3 audiovisual. En aquest sentit, actuem com un gabinet de premsa puntual, \u00e9s a dir, ens centrem en la comunicaci\u00f3 de determinats projectes o de fets molt noticiables dins de l&#8217;empresa, com ha estat l&#8217;esdeveniment Car\u2019speakers. D&#8217;aquesta manera, creiem que Synergie t\u00e9 m\u00e9s oportunitats d&#8217;apar\u00e8ixer en els mitjans i de generar m\u00e9s impacte.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">Com a ag&egrave;ncia de comunicaci&oacute; de Barcelona ens fem c&agrave;rrec del gabinet de premsa de l&#8217;empresa multinacional de Recursos Humans, Synergie. En aquest sentit, duem a terme diferents tasques com el contacte amb mitjans de comunicaci&oacute; o l&#8217;organitzaci&oacute; d&#8217;esdeveniments, per&ograve; nom&eacute;s cobrim els projectes que poden donar m&eacute;s impacte a l&#8217;empresa.<\/div>\n","protected":false},"author":15,"featured_media":24358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; 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