{"id":3727,"date":"2017-10-27T00:00:00","date_gmt":"2017-10-26T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/27\/com-ha-de-ser-la-relacio-amb-influencers\/"},"modified":"2025-06-05T09:41:23","modified_gmt":"2025-06-05T07:41:23","slug":"com-ha-de-ser-la-relacio-amb-influencers","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-ha-de-ser-la-relacio-amb-influencers\/","title":{"rendered":"COM HA DE SER LA RELACI\u00d3 AMB INFLUENCERS?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com ag\u00e8ncia de publicitat de Barcelona especialitzada en <a title=\"relacions p\u00fabliques\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/agencia-de-comunicacion\/agencia-de-relaciones-publicas\/\">relacions p\u00fabliques<\/a>, ens encarreguem d&#8217;establir les relacions entre influencers i marques i de gestionar una pol\u00edtica comunicativa, de manera que s&#8217;adapti a cada projecte. De fet, cada vegada s\u00f3n m\u00e9s les empreses que treballen amb influencers perqu\u00e8 aquests influeixin en el seu p\u00fablic.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice parlarem sobre perqu\u00e8 les empreses contracten a influencers i explicarem com han de ser les relacions amb els influencers. Les empreses moltes vegades tenen dificultats per a ser cre\u00efbles. No obstant aix\u00f2, els influencers aconsegueixen generar una relaci\u00f3 m\u00e9s propera amb el seu p\u00fablic i fan que el missatge que envia una companyia sigui m\u00e9s natural, doncs ho difonen a partir d&#8217;experi\u00e8ncies que aporten un valor real.<\/div>\n<div style=\"text-align: justify;\">Un altre benefici que aporten els influencers a les empreses \u00e9s un p\u00fablic m\u00e9s segmentat. At\u00e8s que els influencers tenen un gran nombre de seguidors, la marca de l&#8217;empresa arriba a molta m\u00e9s gent, per\u00f2 el que \u00e9s m\u00e9s important, arriba a un target determinat. D&#8217;aquesta manera, si el influencer t\u00e9 un gran pes en el sector de la moda, les companyies de maquillatge o roba tindran moltes oportunitats d&#8217;obtenir resultats positius. Per aix\u00f2 primer de tot, \u00e9s important tenir clar quin \u00e9s el p\u00fablic objectiu que t\u00e9 una marca.<\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera, per a que una empresa arribi un p\u00fablic determinat ,\u00e9s necessari crear una estrat\u00e8gia amb influencers. Una vegada detectat el influencer que m\u00e9s interessa a la marca, cal oferir-los propostes interessants per a ell i la seva comunitat a trav\u00e9s d&#8217;experi\u00e8ncies. No obstant aix\u00f2, si les ofertes que fa una marca no s&#8217;ajusten als valors dels influencers o al missatge que solen difondre als seus respectius canals, aquests no acceptaran participar amb l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, \u00e9s important formalitzar contractes flexibles que siguin molt explicatius, per fixar aix\u00ed aquesta relaci\u00f3 professional. D&#8217;aquesta manera, quedar\u00e0 clar que el contracte es pot acabar si el influencer t\u00e9 determinades actituds que repercuteixin directament a la marca, per\u00f2 tamb\u00e9 que els influencers tindran marge per fer el seu treball mentre promocionen la marca.<\/div>\n<div style=\"text-align: justify;\">Finalment, pot ser molt \u00fatil deixar-se assessorar per un influencer, tant a nivell de continguts com de format, ja que aquest controla el seu propi mitj\u00e0 i pot con\u00e8ixer algunes claus per millorar la imatge de la marca. Els influencers saben com construir missatges atractius per a la seva comunitat i com aportar valor a la seva marca.<\/div>\n<div style=\"text-align: justify;\">Resumint, els influencers, encara que no s\u00f3n nous, han anat augmentant en els \u00faltims anys. S\u00f3n persones amb una bona reputaci\u00f3 digital i un p\u00fablic que els pren de refer\u00e8ncia per a un tema determinat. En aquest context, les empreses han d&#8217;aprofitar el target que tenen aquests influencers i mantenir una relaci\u00f3 estrat\u00e8gica i sobretot, que perduri en el temps.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia de publicitat de Barcelona especialitzada en relacions p&uacute;bliques, ens encarreguem d&#8217;establir les relacions entre influencers i marques i de gestionar una pol&iacute;tica comunicativa, de manera que s&#8217;adapti a cada projecte. De fet, cada vegada s&oacute;n m&eacute;s les empreses que treballen amb influencers perqu&egrave; aquests influeixin en el seu p&uacute;blic.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1-300x143.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1-768x366.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mobile-social-hero-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COM HA DE SER LA RELACI\u00d3 AMB INFLUENCERS? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Com establir una relaci\u00f3 entre influencers i marques? 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