{"id":3726,"date":"2017-10-26T00:00:00","date_gmt":"2017-10-25T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/26\/gestio-del-gabinet-de-premsa-pel-rusc-que-diu-si\/"},"modified":"2025-06-05T09:41:23","modified_gmt":"2025-06-05T07:41:23","slug":"gestio-del-gabinet-de-premsa-pel-rusc-que-diu-si","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gestio-del-gabinet-de-premsa-pel-rusc-que-diu-si\/","title":{"rendered":"GESTI\u00d3 DEL GABINET DE PREMSA PEL RUSC QUE DIU S\u00cd!"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 de Barcelona especialitzada a <a title=\"gabinets de premsa\" href=\"\/gabinet-de-premsa-barcelona\">gabinets de premsa<\/a>, ens encarreguem de portar les estrat\u00e8gies corporatives de \u00a1El Rusc Que Diu S\u00ed!, una empresa d&#8217;economia col\u00b7laborativa que s&#8217;encarrega d&#8217;unir productors d&#8217;aliments de proximitat amb consumidors.<\/div>\n<div style=\"text-align: justify;\">El projecte compta amb 68 emprenedors i 310 productors, que veuen en el projecte una oportunitat per vendre directament productes de proximitat i de qualitat. La compra es fa pr\u00e8viament a internet i despr\u00e9s els consumidors visiten un establiment, els Ruscs, que estan situats a diferents punts del pa\u00eds. De fet, a Espanya hi ha m\u00e9s de 100 ruscs repartits per tot el territori i a Europa ja hi ha m\u00e9s de 900!<\/div>\n<div style=\"text-align: justify;\">Primer de tot, ens reunim amb el nostre client per saber quines necessitats comunicatives t\u00e9 i que objectius vol aconseguir (crear impactes i donar a con\u00e8ixer el projecte). D&#8217;aquesta manera, recopilem informaci\u00f3 sobre les seves accions pr\u00e8vies en aquest \u00e0mbit i analitzem el p\u00fablic al que es dirigeixen. A partir d&#8217;aquesta documentaci\u00f3, generem una estrat\u00e8gia en premsa adaptant-se al que volia el client, sense oblidar-nos dels seus valors i identitat.<\/div>\n<div style=\"text-align: justify;\">El seg\u00fcent pas \u00e9s la planificaci\u00f3 de mitjans. D&#8217;aquesta manera, ens centrem a construir una base de dades en la qual apareguin mitjans especialitzats o generalistes que estiguin interessats en el tema. Per exemple, de seccions d&#8217;economia (en tractar-se d&#8217;una associaci\u00f3 d&#8217;economia col\u00b7laborativa) o en societat (en ser un projecte social i de productes de proximitat).<\/div>\n<div style=\"text-align: justify;\">Com a gabinet de premsa de \u00a1El Rusc Que Diu S\u00ed! em aconseguit generar bastants impactes, tant en televisi\u00f3 com en premsa escrita. TeleMadrid, La 2, El Pa\u00eds, La1, La Sexta i El Mundo s\u00f3n alguns dels mitjans que han publicat informaci\u00f3 sobre El Rusc Que Diu S\u00ed!. A m\u00e9s de la premsa tradicional, s&#8217;ha gestionat aparicions a mitjans online, a m\u00e9s de la divulgaci\u00f3 i l&#8217;assist\u00e8ncia a jornades informatives tant a Madrid, com a Barcelona.<\/div>\n<div style=\"text-align: justify;\">En definitiva, per garantir l&#8217;\u00e8xit dels nostres clients seguim sempre uns passos, adaptant-nos sempre a cada client juntament amb les seves necessitats. Perqu\u00e8 si no coneixem b\u00e9 l\u2019empresa ni els seus valors, despr\u00e9s no sabrem transmetre&#8217;ls ni sabrem fer difusi\u00f3 dels seus productes.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; de Barcelona especialitzada a gabinets de premsa, ens encarreguem de portar les estrat&egrave;gies corporatives de &iexcl;El Rusc Que Diu S&iacute;!, una empresa d&#8217;economia col&middot;laborativa que s&#8217;encarrega d&#8217;unir productors d&#8217;aliments de proximitat amb consumidors.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1-1024x683.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1-1536x1024.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1-2048x1366.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/axelspringerhausnewsroom-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GESTI\u00d3 DEL GABINET DE PREMSA PEL RUSC QUE DIU S\u00cd! - V3RTICE<\/title>\n<meta name=\"description\" content=\"Som especialistes en gabinets de premsa. 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