{"id":3725,"date":"2017-10-25T00:00:00","date_gmt":"2017-10-24T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/25\/gabinet-de-premsa-pel-grupo-planeta\/"},"modified":"2025-06-05T09:41:23","modified_gmt":"2025-06-05T07:41:23","slug":"gabinet-de-premsa-pel-grupo-planeta","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gabinet-de-premsa-pel-grupo-planeta\/","title":{"rendered":"GABINET DE PREMSA PEL GRUPO PLANETA"},"content":{"rendered":"<div style=\"text-align: justify;\">Com <a title=\"gabinet de premsa de Barcelona\" href=\"\/gabinet-de-premsa-barcelona\">gabinet de premsa de Barcelona<\/a>, ens encarreguem de portar el gabinet de premsa d&#8217;editorials com el Grupo Planeta. Amb seu a Madrid, Planeta aglutina a m\u00e9s de cent empreses de diferents \u00e0rees de negoci (audiovisual, col\u00b7leccionables, editorial, formaci\u00f3, ensenyament a dist\u00e0ncia, venda directa\u2026). A m\u00e9s, t\u00e9 empreses en de 25 pa\u00efsos de parla francesa i hispana.<\/div>\n<div style=\"text-align: justify;\">V3rtice s&#8217;encarrega de portar l&#8217;estrat\u00e8gia corporativa i de planificaci\u00f3 de mitjans amb una de les branques del Grupo Planeta, Planeta Formaci\u00f3 i Universitats. Concretament, portem la comunicaci\u00f3 de tres dels seus productes en formaci\u00f3: CEAC, Deusto Formaci\u00f3 i Deusto Salut. El primer, \u00e9s un centre d&#8217;estudis privat, que imparteix classes de formaci\u00f3 professional, tant de grau mitj\u00e0, com de superior a dist\u00e0ncia. De fet, \u00e9s el primer centre de formaci\u00f3 professional a dist\u00e0ncia d&#8217;Espanya i ja ha signat m\u00e9s d&#8217;1.000 convenis amb empreses espanyoles.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, Deusto Formaci\u00f3 \u00e9s un centre de formaci\u00f3 cont\u00ednua que ofereix programes formatius a dist\u00e0ncia en el sector empresarial i de les noves tecnologies, mentre que Deusto Salut se centra en cursos a dist\u00e0ncia de salut i ter\u00e0pies naturals. Tots dos centres s\u00f3n refer\u00e8ncia per a la poblaci\u00f3 adulta que vol complementar la seva formaci\u00f3 acad\u00e8mica. El principal objectiu ser\u00e0 desenvolupar una estrat\u00e8gia comunicativa que generi notorietat en els temes m\u00e9s noticiables de Planeta Formaci\u00f3 i Universitats.<\/div>\n<div style=\"text-align: justify;\">Com a gabinet de premsa, la nostra funci\u00f3 \u00e9s la de generar contingut rellevant i actual sobre els cursos mitjan\u00e7ant notes de premsa o dossiers. En aquest sentit, dins de cada comunicat ens centrem a aportar xifres i dades reals que puguin interessar als mitjans, com per exemple l&#8217;augment de contractacions de persones amb grau superior o l&#8217;ascens de demanda en perfils amb coneixements de tecnologia 3D.<\/div>\n<div style=\"text-align: justify;\">Una vegada redactat el comunicat, ho enviem als principals mitjans de comunicaci\u00f3 generalistes d&#8217;\u00e0mbit nacional per\u00f2 tamb\u00e9 als mitjans especialitzats. Aix\u00ed, si una nota parla sobre salut s&#8217;enviar\u00e0 a societat i si parla d&#8217;empreses a economia. Despr\u00e9s, fem el seguiment personalitzat, \u00e9s a dir, trucant d&#8217;un en un als periodistes i adaptant el missatge a les seves necessitats. L&#8217;\u00faltim pas \u00e9s anar fent el clipping, \u00e9s a dir, fer seguiment i aglutinar totes les publicacions on aparegui la nota de premsa, per passar-ho despr\u00e9s al client.<\/div>\n<div style=\"text-align: justify;\">En definitiva, les funcions d&#8217;un gabinet de premsa s\u00f3n molt variades per\u00f2 sobretot, abans de tots aquests passos, per tenir un \u00e8xit assegurat, \u00e9s important crear una estrat\u00e8gia en premsa que escolti les necessitats de cada client i respecti els valors i la identitat corporativa.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com gabient de premsa de Barcelona, ens encarreguem de portar el gabinet de premsa d&#8217;editorials com el Grupo Planeta. Amb seu a Madrid, Planeta aglutina a m&eacute;s de cent empreses de diferents &agrave;rees de negoci (audiovisual, col&middot;leccionables, editorial, formaci&oacute;, ensenyament a dist&agrave;ncia, venda directa&hellip;). A m&eacute;s, t&eacute; empreses en de 25 pa&iuml;sos de parla francesa i hispana.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1-768x513.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-1081807960720-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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