{"id":3724,"date":"2017-10-24T00:00:00","date_gmt":"2017-10-23T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/24\/black-friday-i-cyber-monday-publicitat-digital-agressiva-i-invasiva\/"},"modified":"2025-06-05T09:41:23","modified_gmt":"2025-06-05T07:41:23","slug":"black-friday-i-cyber-monday-publicitat-digital-agressiva-i-invasiva","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/black-friday-i-cyber-monday-publicitat-digital-agressiva-i-invasiva\/","title":{"rendered":"BLACK FRIDAY I CYBER MONDAY: PUBLICITAT DIGITAL AGRESSIVA I INVASIVA?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de publicitat especialitzada en <a title=\"comunicaci\u00f3 digital de Barcelona\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/agencia-de-comunicacion\/\">comunicaci\u00f3 digital de Barcelona<\/a>, som conscients que hi ha dates espec\u00edfiques com el Black Friday o el Cyber Monday en les quals les vendes es disparen. Per aix\u00f2, les empreses han d&#8217;idear estrat\u00e8gies i campanyes digitals per generar impacte entre el p\u00fablic.<\/div>\n<div style=\"text-align: justify;\">El post d&#8217;avui de V3rtice parlar\u00e0 sobre aquestes dues dates comercials i s&#8217;analitzar\u00e0 les estrat\u00e8gies de publicitat digital que s&#8217;usen per atreure a clients. Primer de tot, el Black Friday, d&#8217;origen nord-americ\u00e0, \u00e9s la data en la qual s&#8217;inaugura oficialment la temporada de compres nadalenques. Tamb\u00e9 anomenat \u201cdivendres negre\u201d, ha adquirit una gran popularitat a Espanya tant per a tendes i marques, com per a consumidors que trobes promocions i descomptes.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, el Cyber Monday \u00e9s el dilluns posterior al Black Friday i el terme va ser establert el 2005 per promoure les compres online. D&#8217;aquesta manera, l&#8217;efecte del Black Friday s&#8217;allargava tres dies fins al dilluns. I encara que tradicionalment, en el Black Friday la gent anava a les tendes f\u00edsiques, avui dia molts esperen darrere de les pantalles dels ordinadors, com en el Cyber Monday.<\/div>\n<div style=\"text-align: justify;\">Com quatre de deu espanyols aprofita aquestes dates per fer les seves compres nadalenques, la majoria d&#8217;empreses inverteix en estrat\u00e8gies de publicitat digital per potenciar les seves vendes. Aix\u00ed algunes de les accions que es duen a terme s\u00f3n l&#8217;email m\u00e0rqueting (92,3%), les xarxes socials (84,6%), el mobile display (71,8%), o el v\u00eddeo m\u00e0rqueting (17,9%). Per\u00f2 sens dubte, les plataformes que cada vegada s\u00f3n m\u00e9s utilitzades s\u00f3n els dispositius m\u00f2bils.<\/div>\n<div style=\"text-align: justify;\">No obstant aix\u00f2, algunes persones consideren que la publicitat que es fa durant aquestes dates \u00e9s agressiva i invasiva. Moltes empreses, especialment d&#8217;electr\u00f2nica, reparteixen milions de fullets a les cases dels consumidors, a m\u00e9s d&#8217;utilitzar adwords en els cercadors com google, enviar cont\u00ednuament emails i fins i tot sms. Aix\u00f2 provoca de vegades cansament en algunes persones que no volen comprar determinats productes.<\/div>\n<div style=\"text-align: justify;\">En aquest sentit, s&#8217;ha d&#8217;evitar aclaparar clients habituals, per exemple enviant repetits sms o fullets. No obstant aix\u00f2, s\u00ed que cal potenciar les xarxes socials, o l&#8217;email m\u00e0rqueting, doncs s\u00f3n les estrat\u00e8gies que funcionen millor, aix\u00ed com els anuncis en smartphones.<\/div>\n<div style=\"text-align: justify;\">En definitiva, la majoria de consumidors compra durant el Black Friday i el Cyber Monday, per\u00f2 segons Madison Market Research m\u00e9s del 45% de persones ho fa de manera online. Per aix\u00f2, les empreses han d&#8217;aprofitar estrat\u00e8gies de comunicaci\u00f3 digital que els permetin arribar als clients potencials.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat especialitzada en comunicaci&oacute; digital de Barcelona, som conscients que hi ha dates espec&iacute;fiques com el Black Friday o el Cyber Monday en les quals les vendes es disparen. Per aix&ograve;, les empreses han d&#8217;idear estrat&egrave;gies i campanyes digitals per generar impacte entre el p&uacute;blic.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting 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