{"id":3723,"date":"2017-10-23T00:00:00","date_gmt":"2017-10-22T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/23\/com-sera-la-nova-campanya-de-la-loteria-de-nadal-2017\/"},"modified":"2025-06-05T09:41:24","modified_gmt":"2025-06-05T07:41:24","slug":"com-sera-la-nova-campanya-de-la-loteria-de-nadal-2017","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-sera-la-nova-campanya-de-la-loteria-de-nadal-2017\/","title":{"rendered":"COM SER\u00c0 LA NOVA CAMPANYA DE LA LOTERIA DE NADAL 2017?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de publicitat especialitzada en <a title=\"v\u00eddeos publicitaris de Barcelona\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-comunicacio-madrid-especialitzada-en-videos-publicitaris\/\">v\u00eddeos publicitaris de Barcelona<\/a>, sabem que els anuncis que funcionen millor s\u00f3n aquells que emocionen el p\u00fablic i juguen amb els sentiments. En aquest cas, els espots publicitaris de la loteria de Nadal formen part de les campanyes publicit\u00e0ries m\u00e9s exitoses.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice us explicarem a que es deu l&#8217;efic\u00e0cia en publicitat de l&#8217;entitat p\u00fablica, Loteries i Apostes de l&#8217;Estat i us explicarem algunes novetats sobre la nova campanya del 2017. Els anuncis de la loteria de Nadal destaquen per ser un dels espots publicitaris que m\u00e9s expectaci\u00f3 generen entre el p\u00fablic espanyol, doncs tracten sobre hist\u00f2ries de personatges que captiven i emocionen. Personatges quotidians que representen valors com els somnis, la solidaritat, la m\u00e0gia o la il\u00b7lusi\u00f3.<\/div>\n<div style=\"text-align: justify;\">Per aquest motiu, Loteries i Apostes de l&#8217;Estat porta diversos anys consecutius sent reconeguda (de fet, tant aquest any com el passat, van guanyar el premi Efic\u00e0cia per la seva traject\u00f2ria publicit\u00e0ria). A m\u00e9s dels v\u00eddeos publicitaris, els productors de la campanya s&#8217;encarreguen de fer altres accions com a cartells o promoci\u00f3 en xarxes socials. Per exemple, en l&#8217;anunci de 2015 van fer una campanya a Facebook i Instagram en la qual anaven relatant el dia a dia del personatge principal del curt.<\/div>\n<div style=\"text-align: justify;\">Per\u00f2, sens dubte, la pregunta que molts es fan \u00e9s de que tractar\u00e0 aquest any l&#8217;anunci de la loteria. Aquest any el director oscaritzat, Alejandro Amen\u00e1bar, ser\u00e0 qui dirigeixi un dels espots m\u00e9s importants d&#8217;Espanya. A m\u00e9s, se sap que la productora Caviar Madrid i l&#8217;ag\u00e8ncia Leo Burnett, responsable per quart any consecutiu, participen en l&#8217;elaboraci\u00f3 del curt, per la qual cosa es pot esperar que l&#8217;espot giri entorn d&#8217;un personatge entranyable i que el lema principal sigui \u201cel millor premi \u00e9s compartir\u201d.<\/div>\n<div style=\"text-align: justify;\">De moment, encara que el contingut de l&#8217;anunci \u00e9s tot un misteri, s&#8217;han infiltrat informacions sobre el lloc de rodatge. El lloc triat aquest any ha estat el centre de Madrid, per aix\u00f2, els aparadors d&#8217;algunes tendes ja s&#8217;han decorat per rodar el fam\u00f3s anunci de la Loteria. L&#8217;any passat va ser Ast\u00faries la localitzaci\u00f3 escollida amb un espot protagonitzat per Carmina, una dona gran que va creure que havia guanyat la Loteria.<\/div>\n<div style=\"text-align: justify;\">Els v\u00eddeos publicitaris s\u00f3n claus per generar impacte i augmentar les vendes, sobretot si es tracta d&#8217;espots creatius i que provoquen l&#8217;emoci\u00f3 en el p\u00fablic. D&#8217;aquesta manera, la publicitat creada per a la Loteria de Nadal aposta per hist\u00f2ries que siguin identificables amb el p\u00fablic espanyol i que es fan virals en poc temps. Seguiran la mateixa bona fortuna aquest 2017?<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat especialitzada en v&iacute;deos publicitaris de Barcelona, sabem que els anuncis que funcionen millor s&oacute;n aquells que emocionen el p&uacute;blic i juguen amb els sentiments. En aquest cas, els espots publicitaris de la loteria de Nadal formen part de les campanyes publicit&agrave;ries m&eacute;s exitoses.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1-300x226.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1-768x578.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lottery-174132960720-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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