{"id":3721,"date":"2017-10-19T00:00:00","date_gmt":"2017-10-18T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/19\/casos-dexit-en-campanyes-de-nadal\/"},"modified":"2025-06-05T09:41:49","modified_gmt":"2025-06-05T07:41:49","slug":"casos-dexit-en-campanyes-de-nadal","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/casos-dexit-en-campanyes-de-nadal\/","title":{"rendered":"CASOS D&#8217;\u00c8XIT EN CAMPANYES DE NADAL"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Barcelona<\/a> especialitzada en assessoria i comunicaci\u00f3, sabem que el Nadal \u00e9s l&#8217;\u00e8poca en la qual el consum m\u00e9s es dispara. Per aquest motiu, les empreses han d&#8217;aprofitar al m\u00e0xim aquest temps per llan\u00e7ar campanyes espec\u00edfiques que atreguin als clients. No obstant aix\u00f2, no totes les companyies aconsegueixen tenir \u00e8xit.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice us presentarem les millors campanyes realitzades en Nadal en els \u00faltims temps i us explicarem perqu\u00e8 van ser exitoses. Per comen\u00e7ar el missatge de la Loteria de Nadal de 2015. En general els anuncis de la loteria han estat sempre originals, per\u00f2 aquest en concret era molt commovedor, ja que girava entorn de la idea de compartir i de la fraternitat, t\u00edpic d\u2019aquestes dates. A m\u00e9s, utilitzava una hist\u00f2ria trista que va aconseguir despertar el costat sensible de l&#8217;espectador.<\/div>\n<div style=\"text-align: justify;\">Un altre cas d&#8217;\u00e8xit va ser el de Freixenet i les seves bombolles el 2008-2009. L&#8217;empresa de cava catal\u00e0 va fer un homenatge a la nataci\u00f3 sincronitzada en el qual les noies de l&#8217;equip espanyol es vestien com a bombolles i nedaven en una piscina de cava. La campanya va tenir \u00e8xit perqu\u00e8 va aconseguir que un personatge o personatges coneguts, la de les noies de nataci\u00f3 sincronitzada, representessin la marca de cava.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, l&#8217;anunci de Coca-cola, sota el lema \u201cfes feli\u00e7 a alg\u00fa\u201d tamb\u00e9 va tenir molta fama. En aquest es podia veure a persones sent altruistes, per exemple un home que li d\u00f3na un paraigua a una dona amb el seu fill o una policia que regalava menjar a un captaire. En aquest cas, s\u00f3n les petites hist\u00f2ries les que emocionen a l&#8217;espectador, per\u00f2 tamb\u00e9 la m\u00fasica que \u00e9s una versi\u00f3 de el \u201cmake someone happy\u201d. A m\u00e9s, de l&#8217;espot publicitari, a trav\u00e9s del hastag #hazfelizaalguien es convidava al fet que es compart\u00eds tots aquells actes que fan feli\u00e7os a la gent.<\/div>\n<div style=\"text-align: justify;\">Netflix sempre ha aconseguit captar nous seguidors. En el Nadal de 2016, l&#8217;empresa de s\u00e8ries i pel\u00b7l\u00edcules va penjar en la Porta del Sol un cartell nadalenc en el qual apareix el protagonista de la s\u00e8rie Narcos, felicitant el Nadal amb un missatge provocador \u201coh, blanc Nadal\u201d. Una campanya que sens dubte ha donat molt de qu\u00e8 parlar tant positiva, com negativament. Per\u00f2 el que est\u00e0 clar \u00e9s que ha aconseguit captar a molta gent.<\/div>\n<div style=\"text-align: justify;\">\u201cStarbucks per a tota la vida\u201d ha estat una altra de les campanyes exitoses dels \u00faltims anys. La companyia de caf\u00e8s va llan\u00e7ar un sorteig, per segon any consecutiu, en el qual cinc afortunats podrien guanyar un menjar i beguda a l&#8217;establiment per als propers cinc anys. Encara que era un programa exclusiu per als membres de fidelitat, aix\u00f2 animava tamb\u00e9 als clients que consumien a Starbucks a comprar amb m\u00e9s freq\u00fc\u00e8ncia.<\/div>\n<div style=\"text-align: justify;\">En definitiva, la majoria de campanyes nadalenques busquen promocionar els seus productes mitjan\u00e7ant tot tipus de sorteigs i descomptes o es fan ress\u00f2 dels valors nadalencs en els seus espots com compartir, regalar, l&#8217;amistat o l&#8217;amor. Tot aix\u00f2 amb la finalitat d&#8217;aconseguir m\u00e9s proximitat amb el p\u00fablic i per descomptat m\u00e9s engagement.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">Com a&nbsp;ag&egrave;ncia de publicitat de Barcelona<span>&nbsp;<\/span>especialitzada en assessoria i comunicaci&oacute;, sabem que el Nadal &eacute;s l&#8217;&egrave;poca en la qual el consum m&eacute;s es dispara. Per aquest motiu, les empreses han d&#8217;aprofitar al m&agrave;xim aquest temps per llan&ccedil;ar campanyes espec&iacute;fiques que atreguin als clients. No obstant aix&ograve;, no totes les companyies aconsegueixen tenir &egrave;xit.<\/div>\n","protected":false},"author":15,"featured_media":24381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging-768x432.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vasos-rojos-navidad-de-starbucks-packaging.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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