{"id":3717,"date":"2017-10-13T00:00:00","date_gmt":"2017-10-12T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/13\/el-boom-del-black-friday-en-espanya\/"},"modified":"2025-06-05T09:41:50","modified_gmt":"2025-06-05T07:41:50","slug":"el-boom-del-black-friday-en-espanya","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/el-boom-del-black-friday-en-espanya\/","title":{"rendered":"EL BOOM DEL BLACK FRIDAY EN ESPANYA"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Barcelona\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-publicitat-barcelona-en-comunicacio-digital\/\">ag\u00e8ncia de publicitat de Barcelona<\/a> coneixem els principals indicadors dins de la venda online. El Black Friday a Espanya ha desenvolupat un dels principals atractius dins del m\u00f3n publicitari.<\/div>\n<div style=\"text-align: justify;\">Avui en V3rtice anem a parlar del boom que ha generat aquest tipus de campanyes publicit\u00e0ries arran del Black Friday, i sobretot l&#8217;\u00e8xit generat a Espanya. El Black Friday s&#8217;ha consolidat en temps r\u00e8cord al calendari de compares dels consumidors espanyols ja que m\u00e9s del 80% reconeix aprofitar aquestes ofertes per realitzar les seves compres nadalenques.<\/div>\n<div style=\"text-align: justify;\">I \u00e9s que el Black Friday ha desenvolupat una gran capacitat per crear tot tipus de campanyes digitals que facilitin als compradors veure totes aquelles ofertes disponibles. A m\u00e9s, les xarxes socials han acostat a tots els \u00e0mbits comercials el Black Friday.<\/div>\n<div style=\"text-align: justify;\">Les grans empreses aposten per fer grans campanyes publicit\u00e0ries on donen a con\u00e8ixer aquestes dates excepcionals de descomptes, que han propiciat la seva notorietat a trav\u00e9s de tots els mitjans disponibles com a premsa escrita, premsa online, r\u00e0dio o televisi\u00f3. Aix\u00f2 permet a la poblaci\u00f3 conscienciar-se dels grans descomptes que realitzen i incitar al consumisme t\u00edpic previ al nadal.<\/div>\n<div style=\"text-align: justify;\">Molts indicadors com l&#8217;estudi de Madison Market Research mostren que els principals productes que es compren durant les dates del Black Friday a Espanya s\u00f3n consoles, videojocs, joguines, roba i cal\u00e7at, electrodom\u00e8stics de la llar, smartphone, accessoris per al m\u00f2bil, televisions, equips de so entre uns altres.<\/div>\n<div style=\"text-align: justify;\">De la mateixa manera, la comunicaci\u00f3 digital ha afavorit la massificaci\u00f3 d&#8217;aquestes tradicions consumistes. Actualment les barreres que podien existir en les compres online s&#8217;han anat diluint a favor de les compres digitals. I aquestes han anat agafant cada vegada m\u00e9s for\u00e7a a nivell publicitari.<\/div>\n<div style=\"text-align: justify;\">\u00c9s per aquest motiu que segons l&#8217;estudi de Madison Market Research m\u00e9s del 45% de les persones busca i compra tot tipus de productes a trav\u00e9s del canal online, enfront del 27% que busca i compra en tendes f\u00edsiques, el 20% que mira per internet, per\u00f2 compra en tendes f\u00edsiques i el 7% restant que busca en tendes f\u00edsiques i compra per internet.<\/div>\n<div style=\"text-align: justify;\">Per tant, el Black Friday ens permet a les ag\u00e8ncies de comunicaci\u00f3 una facilitat comunicativa de promoci\u00f3 dels nostres clients a trav\u00e9s de la comunicaci\u00f3 digital. L&#8217;auge de les xarxes socials i dels nous portals digitals permet que tot tipus de campanyes de comunicaci\u00f3 digital durant el Black Friday tingui un \u00e8xit \u201cgaireb\u00e9\u201d segur.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com a ag&egrave;ncia de publicitat especialitzada en comunicaci&oacute; digital coneixem els principals indicadors dins de la venda online. El Black Friday a Espanya ha desenvolupat un dels principals atractius dins del m&oacute;n publicitari.<\/p>\n","protected":false},"author":15,"featured_media":24395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1-300x143.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/kyfyltswqbrlntrnt-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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