{"id":3716,"date":"2017-10-10T00:00:00","date_gmt":"2017-10-09T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/10\/campanya-publicitaria-pel-reus-deportiu\/"},"modified":"2025-06-05T09:41:50","modified_gmt":"2025-06-05T07:41:50","slug":"campanya-publicitaria-pel-reus-deportiu","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-publicitaria-pel-reus-deportiu\/","title":{"rendered":"CAMPANYA PUBLICIT\u00c0RIA PEL REUS DEPORTIU"},"content":{"rendered":"
\n

V3rtice ha tornat a completar un altre projecte! El Reus Deportiu, club d’hoquei sobre patins i posse\u00efdor de 8 copes d’Europa ens ha contractat com a ag\u00e8ncia de publicitat de Barcelona<\/a>, per realitzar una auditoria de publicitat. L’objectiu de la auditoria era valorar el patrocini del seu principal sponsor: La Fira.<\/p>\n<\/div>\n

\n

Avui en V3rtice us anem a explicar en quin ha consistit aquest projecte d’assessoria publicit\u00e0ria<\/a>. Com a ag\u00e8ncia especialitzada en assessoria i comunicaci\u00f3 de Barcelona, V3rtice s’ha reunit amb el client i ha analitzat el seu posicionament actual; tant a nivell de comunicaci\u00f3 i publicitat, com a esportiu. L’an\u00e0lisi pr\u00e8via \u00e9s una part important dins de l’estrat\u00e8gia publicit\u00e0ria ja que facilita la labor de l’ag\u00e8ncia i permet con\u00e8ixer millor el client i aix\u00ed, comptar amb tota la documentaci\u00f3 necess\u00e0ria per executar una correcta assessoria i auditoria de comunicaci\u00f3.<\/p>\n<\/div>\n

D’altra banda, V3rtice ha examinat tots els mitjans de comunicaci\u00f3 de l’\u00e0mbit esportiu i generalista que parlava sobre el Reus Deportiu per veure si el seu patrocinador, La Fira, apareixia en aquesta. Per tant, aquesta part de la auditoria de comunicaci\u00f3 s’ha basat en una documentaci\u00f3 dels mitjans de comunicaci\u00f3 valorant la import\u00e0ncia que se li donava segons el lloc en el qual apareixia (titular, peu de foto, subt\u00edtol, text\u2026).<\/div>\n
D’aquesta manera, una vegada finalitzat l’an\u00e0lisi dels mitjans, V3rtice mitjan\u00e7ant tarifes oficials ha realitzat una valoraci\u00f3 econ\u00f2mica de cada contrapartida tenint en compte els mitjans de comunicaci\u00f3, els canals de difusi\u00f3 en els quals apareixien, les dimensions entre unes altres.<\/div>\n
Finalment, com a resultat s’ha obtingut un informe de la auditoria de comunicaci\u00f3 i publicitat amb les conclusions finals que V3rtice com a ag\u00e8ncia de comunicaci\u00f3 i publicitat de Barcelona ha extret de l’an\u00e0lisi.<\/div>\n
L’\u00faltim pas ha consistit en una auditoria de comunicaci\u00f3 amb el client en el qual s’ha explicat els detalls de les conclusions de l’an\u00e0lisi i s’ha donat a con\u00e8ixer un preu aproximat sobre el que ha costat al club d’hoquei La Fira. Uns resultats, que han coincidit amb les conclusions que el Reus Deportiu ja havia extret pr\u00e8viament.<\/div>\n
Aquest tipus d’auditories i assessories s\u00f3n molt \u00fatils per a qualsevol tipus d’empreses lloc que els ajuden a identificar errors comesos en l’organitzaci\u00f3 que poden haver passat desapercebuts i els ajuden, entre altres aspectes, a avaluar als patrocinadors.<\/div>\n
Per tant, \u00e9s recomanable que tant les mitjanes com les petites empreses es reuneixin amb ag\u00e8ncies externes que els evitin situacions perjudicials i els aconsegueixin importants estalvis de costos. Una entitat independent i externa pot realitzar ex\u00e0mens molt m\u00e9s objectius que una interna, i donar amb solucions que potser no s’havien plantejat.<\/div>\n","protected":false},"excerpt":{"rendered":"

V3rtice ha tornat a completar un altre projecte! El Reus Deportiu, club d’hoquei sobre patins i posseïdor de 8 copes d’Europa ens ha contractat com a agència de publicitat de Barcelona, per realitzar una auditoria de publicitat. L’objectiu de la auditoria era valorar el patrocini del seu principal sponsor: La Fira.<\/p>\n","protected":false},"author":15,"featured_media":24393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010-300x201.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010-768x514.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/tecnolreusdeportiuguanyalacopacontinental-2010.jpg"},"yoast_head":"\nCampanya publicit\u00e0ria pel Reus Deportiu - V3RTICE<\/title>\n<meta name=\"description\" content=\"V3rtice realitza una auditoria de publicitat. 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