{"id":3713,"date":"2017-10-05T00:00:00","date_gmt":"2017-10-04T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/05\/estrategies-de-publicitat-en-radio-en-5-passos\/"},"modified":"2025-06-05T09:41:50","modified_gmt":"2025-06-05T07:41:50","slug":"estrategies-de-publicitat-en-radio-en-5-passos","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estrategies-de-publicitat-en-radio-en-5-passos\/","title":{"rendered":"ESTRAT\u00c8GIES DE PUBLICITAT EN R\u00c0DIO EN 5 PASSOS"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia especialitzada en\u00a0<a title=\"planificaci\u00f3 de mitjans Barcelona\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/agencia-de-comunicacion\/planificacion-de-medios\/\">planificaci\u00f3 de mitjans Barcelona<\/a>, som conscients que la r\u00e0dio segueix sent un mitj\u00e0 utilitzat per les empreses per donar-se a con\u00e8ixer. I \u00e9s que la publicitat en r\u00e0dio \u00e9s igual d&#8217;efectiva generant impacte que la publicitat que es realitza en televisi\u00f3.<\/div>\n<div style=\"text-align: justify;\">En el present article parlarem dels tipus de publicitat que s&#8217;utilitzen en la r\u00e0dio i explicarem algunes claus i estrat\u00e8gies usades pels anunciants. Encara que pot semblar que tots els anuncis s\u00f3n iguals, existeixen diferents formes d&#8217;emetre la publicitat en la r\u00e0dio. Per comen\u00e7ar, la falca \u00e9s una forma radiof\u00f2nica que es caracteritza per qu\u00e8 \u00e9s breu i \u00e9s emesa entre programes. Normalment \u00e9s gravada i editada pr\u00e8viament.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, la publicitat directa \u00e9s quan el propi locutor d&#8217;un programa emet un missatge comercial durant el seu discurs sense cap tipus de separaci\u00f3 verbal. Igual que la falca, tamb\u00e9 \u00e9s de curta durada. Un altre tipus de format en r\u00e0dio \u00e9s el patrocini. \u00a0Aquest s\u2019utilitza quan una marca finan\u00e7a un espai produ\u00eft per l&#8217;emissora, de manera que el seu nom apareix esmentat.<\/div>\n<div style=\"text-align: justify;\">Finalment, trobem el publireportatge, un espai de durada m\u00e9s llarga que es delimita clarament de la resta de programaci\u00f3 amb una sintonia. Per dur a terme una campanya en la r\u00e0dio cal comen\u00e7ar per tenir clar quin \u00e9s el p\u00fablic objectiu i el missatge que volem transmetre. En aquest sentit, s&#8217;haur\u00e0 d&#8217;analitzar les emissores a escollir i l&#8217;horari doncs depenent d&#8217;aix\u00f2 es captar\u00e0 a un tipus de consumidor o a un altre.<\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, \u00e9s important que el missatge sigui senzill i clar doncs els oients no tenen un paper per anar seguint el gui\u00f3 del que diu el locutor. Si no entenen el contingut del missatge no generar\u00e0 el mateix impacte. Tamb\u00e9 \u00e9s necessari que el missatge no sigui llarg i avorrit, amb la informaci\u00f3 justa per captar l&#8217;atenci\u00f3 del p\u00fablic.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, el missatge ha de ser original i creatiu per mantenir a l&#8217;audi\u00e8ncia al llarg de l&#8217;anunci sense que perdi l&#8217;inter\u00e8s pel que escolta. Ja que la r\u00e0dio no posseeix imatges, s&#8217;ha d&#8217;apel\u00b7lar a les emocions perqu\u00e8 l&#8217;oient pugui imaginar-se el que li estan explicant. Finalment, \u00e9s important escollir a un locutor que s\u00e0piga utilitzar el to correcte i emplenar la m\u00fasica com a fil conductor per emfatitzar el missatge.<\/div>\n<div style=\"text-align: justify;\">En definitiva, hi ha moltes empreses que utilitzen la r\u00e0dio en lloc de la televisi\u00f3 per anunciar els seus productes i serveis. No sol perqu\u00e8 la seva tarifa \u00e9s m\u00e9s redu\u00efda, sin\u00f3 perqu\u00e8 si se segueixen tots els passos esmentats es pot arribar a captar una \u00e0mplia audi\u00e8ncia.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com a ag&egrave;ncia especialitzada en planificaci&oacute; de mitjans de Barcelona, som conscients que la r&agrave;dio segueix sent un mitj&agrave; utilitzat per les empreses per donar-se a con&egrave;ixer. I &eacute;s que la publicitat en r&agrave;dio &eacute;s igual d&#8217;efectiva generant impacte que la publicitat que es realitza en televisi&oacute;.<\/p>\n","protected":false},"author":15,"featured_media":24407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-821602960720.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESTRAT\u00c8GIES DE PUBLICITAT EN R\u00c0DIO EN 5 PASSOS - V3RTICE<\/title>\n<meta name=\"description\" content=\"La publicitat en r\u00e0dio continua sent una potent eina de comunicaci\u00f3. 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