{"id":3712,"date":"2017-10-04T00:00:00","date_gmt":"2017-10-03T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/04\/quins-avantatges-te-fer-publicitat-a-la-tv\/"},"modified":"2025-06-05T09:41:50","modified_gmt":"2025-06-05T07:41:50","slug":"quins-avantatges-te-fer-publicitat-a-la-tv","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/quins-avantatges-te-fer-publicitat-a-la-tv\/","title":{"rendered":"QUINS AVANTATGES T\u00c9 FER PUBLICITAT A LA TV?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de publicitat especialitzada en <a title=\"planificaci\u00f3 de mitjans de Barcelona\" href=\"\/planificacio-mitjans-barcelona\">planificaci\u00f3 de mitjans de Barcelona<\/a>, sabem que la televisi\u00f3 segueix sent el mitj\u00e0 referent per als anunciants. Per aix\u00f2, moltes empreses promocionen els seus productes i serveis a trav\u00e9s de la televisi\u00f3, doncs \u00e9s el mitj\u00e0 que genera m\u00e9s impacte.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice explicarem quins s\u00f3n els avantatges de la publicitat en televisi\u00f3 i donarem algunes claus per aprofitar-les al m\u00e0xim. Per comen\u00e7ar, un punt a favor de la televisi\u00f3 \u00e9s que pot mostrar imatges i tot tipus de material audiovisual que no poden mostrar ni la r\u00e0dio ni la premsa escrita. Aix\u00f2 fa que es capti m\u00e9s l&#8217;atenci\u00f3 del p\u00fablic, generant un impacte immediat.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, gr\u00e0cies als sat\u00e8l\u00b7lits, la publicitat televisiva aconsegueix transmetre un missatge a un gran nombre d\u2019audi\u00e8ncia. Per aix\u00f2, \u00e9s conegut com un mitj\u00e0 de comunicaci\u00f3 de masses i funciona especialment b\u00e9 per generar consci\u00e8ncia i cridar l&#8217;atenci\u00f3. No obstant aix\u00f2, a causa de l&#8217;\u00e0mplia audi\u00e8ncia a la qual es dirigeix, el missatge que han de transmetre els anunciants ha de ser m\u00e9s general i no tan espec\u00edfic.<\/div>\n<div style=\"text-align: justify;\">Encara que la segmentaci\u00f3 \u00e9s menor que en altres mitjans com la r\u00e0dio, segons l&#8217;hora del dia en qu\u00e8 s&#8217;emeti un anunci es pot aconseguir un p\u00fablic determinat. Aix\u00ed, per exemple, si emets un anunci sobre un producte al mat\u00ed \u00e9s m\u00e9s probable que qui ho vegi siguin mestresses de casa o gent gran. A m\u00e9s amb la televisi\u00f3 per cable tamb\u00e9 s&#8217;aconsegueix aquesta segmentaci\u00f3 per canals espec\u00edfics.<\/div>\n<div style=\"text-align: justify;\">Un altre avantatge de la publicitat en la TV \u00e9s que els anunciants contacten amb els seus consumidors en el seu temps lliure i d&#8217;oci, \u00e9s a dir, quan ja han arribat a casa de treballar o d&#8217;estudiar i s\u2019asseuen a descansar. Per aix\u00f2, \u00e9s m\u00e9s f\u00e0cil connectar amb ells perqu\u00e8 \u00e9s menys probable que estiguin fent una altra cosa al mateix temps.<\/div>\n<div style=\"text-align: justify;\">Per crear un anunci de televisi\u00f3 que sigui efectiu cal haver fet un estudi i an\u00e0lisi del p\u00fablic al que es s\u2019ha de dirigir abans de la difusi\u00f3 d&#8217;aquest. A m\u00e9s, cal ser creatiu i que el missatge que es transmeti sigui potent, doncs s&#8217;emet durant un per\u00edode curt de temps i sin\u00f3 agrada, el p\u00fablic pot canviar de canal.<\/div>\n<div style=\"text-align: justify;\">En definitiva, \u00e9s molt m\u00e9s f\u00e0cil connectar emocionalment amb el p\u00fablic, tenint en compte que aquest passa de mitjana unes quatre hores al dia veient la TV. Per aix\u00f2, cal invertir a crear un bon anunci que capti l&#8217;atenci\u00f3, ja que un producte que no s&#8217;anuncia no existeix.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com a ag&egrave;ncia de publicitat de Barcelona especialitzada en planificaci&oacute; de mitjans, sabem que la televisi&oacute; segueix sent el mitj&agrave; referent per als anunciants. Per aix&ograve;, moltes empreses promocionen els seus productes i serveis a trav&eacute;s de la televisi&oacute;, doncs &eacute;s el mitj&agrave; que genera m&eacute;s impacte.<\/p>\n","protected":false},"author":15,"featured_media":24405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/remote-control-2717777960720.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QUINS AVANTATGES T\u00c9 FER PUBLICITAT A LA TV? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Descobreix com aprofitar al m\u00e0xim els avantatges de la publicitat en TV en el nostre article. 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