{"id":3710,"date":"2017-10-02T00:00:00","date_gmt":"2017-10-01T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/10\/02\/funcions-principals-duna-agencia-de-publicitat\/"},"modified":"2025-06-05T09:41:51","modified_gmt":"2025-06-05T07:41:51","slug":"funcions-principals-duna-agencia-de-publicitat","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/funcions-principals-duna-agencia-de-publicitat\/","title":{"rendered":"FUNCIONS PRINCIPALS D&#8217;UNA AG\u00c8NCIA DE PUBLICITAT"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a <a title=\"ag\u00e8ncia de publicitat de Barcelona\" href=\"\/agencia-publicidad-barcelona\">ag\u00e8ncia de publicitat de Barcelona<\/a>, ens encarreguem de portar el material publicitari i de m\u00e0rqueting de diferents empreses. Per aix\u00f2, hem realitzat campanyes, organitzat esdeveniments, assessorat a negocis sobre q\u00fcestions de publicitat i comunicaci\u00f3, realitzat v\u00eddeos publicitaris, etc.<\/div>\n<div style=\"text-align: justify;\">En un m\u00f3n empresarial competitiu cada vegada \u00e9s m\u00e9s important comptar amb un professional extern que planifiqui i organitzi la publicitat, perqu\u00e8 la companyia tingui un bon posicionament al mercat. L&#8217;ag\u00e8ncia aporta idees creatives i innovadores per a campanyes i anuncis, per\u00f2 sobretot ofereix solucions amb m\u00e9s objectivitat i dist\u00e0ncia .<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice parlarem sobre com funciona una ag\u00e8ncia de publicitat i quins c\u00e0rrecs componen aquesta organitzaci\u00f3. Per comen\u00e7ar, est\u00e0 l&#8217;assessorament en m\u00e0rqueting i comunicaci\u00f3. Les ag\u00e8ncies realitzen uns an\u00e0lisis sobre el p\u00fablic, l&#8217;empresa i la seva situaci\u00f3 comunicativa, i, una vegada detectats els problemes, s&#8217;elabora un pla estrat\u00e8gic amb diferents solucions.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, una altra de les funcions de les ag\u00e8ncies publicit\u00e0ries \u00e9s la producci\u00f3 d&#8217;elements creatius, des de campanyes, anuncis televisius, fins a dissenys en p\u00e0gines web, revistes o cartells. Segons la necessitat dels clients es produeixen uns productes o uns altres. A m\u00e9s de la creaci\u00f3 d&#8217;elements publicitaris, l&#8217;ag\u00e8ncia tamb\u00e9 s&#8217;encarrega d&#8217;assegurar la col\u00b7locaci\u00f3 de la publicitat en diferents mitjans, negociant el preu amb aquests.<\/div>\n<div style=\"text-align: justify;\">L&#8217;organitzaci\u00f3 d&#8217;esdeveniments conforma una altra caracter\u00edstica de les ag\u00e8ncies. Els esdeveniments en forma de confer\u00e8ncies, inauguracions o lliuraments de premis serveixen per captar els clients i promocionar productes. D&#8217;aquesta manera, els negocis guanyen popularitat i augmenten el seu posicionament.<\/div>\n<div style=\"text-align: justify;\">Quant als c\u00e0rrecs que componen una ag\u00e8ncia publicit\u00e0ria poden variar segons la dimensi\u00f3 i el pressupost d&#8217;aquesta. Els principals s\u00f3n un investigador, que busca la informaci\u00f3 sobre la situaci\u00f3 comunicativa de l&#8217;empresa; un planificador, que amb les dades anteriors elabora un pla de mitjans; un departament creatiu format per un redactor, un dissenyador i un director creatiu i un executiu de comptes, que porta la relaci\u00f3 amb el client.<\/div>\n<div style=\"text-align: justify;\">En definitiva, les ag\u00e8ncies de publicitat ajuden a les empreses a innovar i desenvolupar les seves marques, per aix\u00ed posicionar-se en la ment dels clients com les millors del sector. \u00c9s a dir, aquestes s\u00f3n les funciones d\u2019una ag\u00e8ncia de publicitat. Per tant, contractar a una ag\u00e8ncia professional i amb experi\u00e8ncia \u00e9s sempre una bona inversi\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Barcelona, ens encarreguem de portar el material publicitari i de m&agrave;rqueting de diferents empreses. Per aix&ograve;, hem realitzat campanyes, organitzat esdeveniments, assessorat a negocis sobre q&uuml;estions de publicitat i comunicaci&oacute;, realitzat v&iacute;deos publicitaris, etc.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1-300x171.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14392883412406-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FUNCIONS PRINCIPALS D&#039;UNA AG\u00c8NCIA DE PUBLICITAT - V3RTICE<\/title>\n<meta name=\"description\" content=\"Saps les principals funcions d&#039;una ag\u00e8ncia de publicitat? 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