{"id":3708,"date":"2017-09-28T00:00:00","date_gmt":"2017-09-27T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/09\/28\/la-gestio-de-la-publicitat-a-la-radio\/"},"modified":"2025-06-05T09:41:51","modified_gmt":"2025-06-05T07:41:51","slug":"la-gestio-de-la-publicitat-a-la-radio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-gestio-de-la-publicitat-a-la-radio\/","title":{"rendered":"LA GESTI\u00d3 DE LA PUBLICITAT A LA R\u00c0DIO"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a\u00a0ag\u00e8ncia de\u00a0<a title=\"planificaci\u00f3 de mitjans de Barcelona\" href=\"\/planificacio-mitjans-barcelona\">planificaci\u00f3 de mitjans de Barcelona<\/a>, sabem que la publicitat en la r\u00e0dio \u00e9s una gran oportunitat per als anunciants. D&#8217;aquesta manera, encara que no t\u00e9 imatges, la r\u00e0dio segueix sent molt freq\u00fcent entre les empreses de m\u00e0rqueting. ja que els seus anuncis generen m\u00e9s sensaci\u00f3 de proximitat i comunitat.<\/div>\n<div style=\"text-align: justify;\">En el present article analitzarem els avantatges d\u2019anunciar-se en la r\u00e0dio i exposarem algunes recomanacions per aconseguir impactar en el p\u00fablic. Per comen\u00e7ar, la r\u00e0dio pot ser una gran alternativa per a aquelles empreses que no disposen d&#8217;un pressupost elevat. Doncs, comparada amb la televisi\u00f3, genera els mateixos resultats a un cost menor.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, l&#8217;audi\u00e8ncia d&#8217;aquest mitj\u00e0 \u00e9s molt fidel i aix\u00f2 facilita la tasca dels anunciants de col\u00b7locar l&#8217;anunci a la franja hor\u00e0ria que m\u00e9s interessi. D&#8217;aquesta manera, la repetici\u00f3 cont\u00ednua del missatge pot generar una major pressi\u00f3 publicit\u00e0ria i la inversi\u00f3 resulta rendible. A m\u00e9s, gr\u00e0cies a la varietat d&#8217;emissores, la publicitat en r\u00e0dio permet una bona segmentaci\u00f3 geogr\u00e0fica i tem\u00e0tica que arriba a diferents tipus de p\u00fablic.<\/div>\n<div style=\"text-align: justify;\">Una altra caracter\u00edstica \u00e9s que al no tenir imatges, no necessita de tanta creativitat i la producci\u00f3 \u00e9s m\u00e9s senzilla. Representa, doncs, una gran oportunitat per a companyies que no necessiten mostrar els seus productes i solament volen informar d&#8217;alguna cosa en pocs segons. Per aix\u00f2, una recomanaci\u00f3 \u00e9s intentar ser concisos, locutar\u00a0de forma clara i diferenciar-se de les altres marques, ja que la majoria de la gent escolta la r\u00e0dio mentre realitza altres activitats.<\/div>\n<div style=\"text-align: justify;\">\u00c9s important tamb\u00e9, abans de llan\u00e7ar un anunci o campanya, haver estudiat el p\u00fablic objectiu al que ens volem dirigir i en base a aix\u00f2, identificar quines emissores ens beneficien m\u00e9s. De fet, interessa m\u00e9s el tipus d\u2019oients que no la quantitat d&#8217;oients a impactar. A m\u00e9s, \u00e9s recomanable que els anuncis es repeteixin amb una certa freq\u00fc\u00e8ncia. No ser\u00e0 igual d&#8217;efica\u00e7 un anunci que s&#8217;escolta un parell de vegades a la setmana, que un que s&#8217;escolta tots els dies.<\/div>\n<div style=\"text-align: justify;\">En definitiva, la publicitat en la r\u00e0dio presenta moltes m\u00e9s avantatges de les que es veuen a primera vista. Solament cal pensar un missatge que enganxi, planificar el p\u00fablic al que un es vol dirigir i els resultats vindran sols.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de planificaci&oacute; de mitjans de Barcelona, sabem que la publicitat en la r&agrave;dio &eacute;s una gran oportunitat per als anunciants. D&#8217;aquesta manera, encara que no t&eacute; imatges, la r&agrave;dio segueix sent molt freq&uuml;ent entre les empreses de m&agrave;rqueting. ja que els seus anuncis generen m&eacute;s sensaci&oacute; de proximitat i comunitat.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig-300x176.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LA GESTI\u00d3 DE LA PUBLICITAT A LA R\u00c0DIO - V3RTICE<\/title>\n<meta name=\"description\" content=\"Coneixes els avantatges de la publicitat en la r\u00e0dio? 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Consells per a maximitzar el seu impacte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-gestio-de-la-publicitat-a-la-radio\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-27T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:41:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/radio-mic-imageorig.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"663\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-gestio-de-la-publicitat-a-la-radio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-gestio-de-la-publicitat-a-la-radio\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"LA GESTI\u00d3 DE LA PUBLICITAT A LA R\u00c0DIO\",\"datePublished\":\"2017-09-27T22:00:00+00:00\",\"dateModified\":\"2025-06-05T07:41:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-gestio-de-la-publicitat-a-la-radio\\\/\"},\"wordCount\":428,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-gestio-de-la-publicitat-a-la-radio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/radio-mic-imageorig.jpg\",\"articleSection\":[\"Comunicaci\u00f3 &amp; RR.PP.\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-gestio-de-la-publicitat-a-la-radio\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-gestio-de-la-publicitat-a-la-radio\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-gestio-de-la-publicitat-a-la-radio\\\/\",\"name\":\"LA GESTI\u00d3 DE LA PUBLICITAT A LA R\u00c0DIO - V3RTICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-gestio-de-la-publicitat-a-la-radio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-gestio-de-la-publicitat-a-la-radio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/radio-mic-imageorig.jpg\",\"datePublished\":\"2017-09-27T22:00:00+00:00\",\"dateModified\":\"2025-06-05T07:41:51+00:00\",\"description\":\"Coneixes els avantatges de la publicitat en la r\u00e0dio? 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