{"id":3703,"date":"2017-09-20T00:00:00","date_gmt":"2017-09-19T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/09\/20\/el-disseny-dun-triptic-per-sidogras\/"},"modified":"2025-06-05T09:41:52","modified_gmt":"2025-06-05T07:41:52","slug":"el-disseny-dun-triptic-per-sidogras","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/el-disseny-dun-triptic-per-sidogras\/","title":{"rendered":"EL DISSENY D\u2019UN TR\u00cdPTIC PER SIDOGRAS"},"content":{"rendered":"<div style=\"text-align: justify;\">Avui a V3rtice\u00a0volem celebrar que hem completat una nova acci\u00f3 de disseny gr\u00e0fic amb l&#8217;empresa t\u00e8xtil Sidogras, l\u00edder al mercat espanyol en aquest sector. Com a <a title=\"ag\u00e8ncia de disseny gr\u00e0fic de Barcelona\" href=\"\/disseny#afterSlide\">ag\u00e8ncia de disseny gr\u00e0fic de Barcelona<\/a>, ens hem encarregat de crear un tr\u00edptic que promocioni els serveis de l&#8217;empresa i que estar\u00e0 insert dins del seu cat\u00e0leg comercial.<\/div>\n<div style=\"text-align: justify;\">Una vegada definits el p\u00fablic del client i coneguts tots els detalls de l&#8217;empresa, es va engegar el projecte. L&#8217;equip de disseny gr\u00e0fic de V3rtice\u00a0es va encarregar de plasmar en el paper la manera de comunicar de la companyia i totes les idees que volien transmetre als seus clients, en un llenguatge visual i atractiu.<\/div>\n<div style=\"text-align: justify;\">Per a aix\u00f2, era important tenir en compte els colors, tant els de les fotografies com els de els elements del tr\u00edptic. Aix\u00ed, els quadres de text es van definir en verd i blau perqu\u00e8 contrastessin m\u00e9s amb el fons blanc i es diferenciaran millor del text. D&#8217;altra banda, les fotografies es van mantenir en blanc i negre amb la finalitat d&#8217;aconseguir eleg\u00e0ncia i sobrietat i que tots els elements quedessin m\u00e9s unificats.<\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, es van afegir diferents icones que representaven els serveis que ofereix Sidogras\u00a0i que de pas donaven al document un aspecte m\u00e9s visual. Aix\u00ed per exemple, es va inserir el s\u00edmbol d&#8217;una camisa per representar els teixits de plana, que s\u00f3n els destinats a l&#8217;\u00fas de camises i bruses o un pinzell per representar la producci\u00f3 d&#8217;estampats i tenyits. Les tisores van ser un altre de les icones que es van introduir damunt d&#8217;un quadre de text, representant el sector t\u00e8xtil. Aquests s\u00f3n alguns dels elements de disseny gr\u00e0fic que fan que el producte final obtingui un major pes comunicatiu.<\/div>\n<div style=\"text-align: justify;\">Com Sidogras t\u00e9 pres\u00e8ncia internacional amb agents a m\u00e9s de 30 pa\u00efsos, a m\u00e9s del castell\u00e0, es va utilitzar l&#8217;angl\u00e8s en el text. D&#8217;aquesta manera, de cada par\u00e0graf que s&#8217;inseria en el document en castell\u00e0, a continuaci\u00f3 s&#8217;inseria la seva traducci\u00f3 a l&#8217;angl\u00e8s. Un altre element a destacar, \u00e9s la superposici\u00f3 de les fotografies amb el text que ajuden al fet que el tr\u00edptic no sigui tan est\u00e0tic, doncs li d\u00f3na sensaci\u00f3 de moviment.<\/div>\n<div style=\"text-align: justify;\">La portada, igual que tots els altres elements i p\u00e0gines, tamb\u00e9 es va dissenyar amb molt de detall. Aix\u00ed, les ratlles diagonals simbolitzen la textura que solen tenir la majoria de teixits i el color negre li donava eleg\u00e0ncia, seguint en la l\u00ednia de les fotografies. D&#8217;altra banda, es va afegir la silueta de la ciutat de Barcelona i en gran es va dibuixar la data en la qual es va crear Sidogras, per destacar els seus anys d&#8217;hist\u00f2ria.<\/div>\n<div style=\"text-align: justify;\">Amb aquest projecte volem destacar la import\u00e0ncia que t\u00e9 el disseny a nivell publicitari i comunicatiu, doncs en el primer que es fixa el p\u00fablic \u00e9s en la imatge i en els elements visuals. El disseny gr\u00e0fic \u00e9s un element clau perqu\u00e8 la comunicaci\u00f3 sigui m\u00e9s atractiva pel p\u00fablic. Per aix\u00f2, la funci\u00f3 d&#8217;un bon disseny gr\u00e0fic \u00e9s transmetre uns valors i idees de forma efica\u00e7 i atractiva, per la qual cosa invertir en disseny sempre t\u00e9 la seva recompensa.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Avui a V3rtice&nbsp;volem celebrar que hem completat una nova acci&oacute; de disseny gr&agrave;fic amb l&#8217;empresa t&egrave;xtil Sidogras, l&iacute;der al mercat espanyol en aquest sector. Com a ag&egrave;ncia de disseny gr&agrave;fic de Barcelona, ens hem encarregat de crear un tr&iacute;ptic que promocioni els serveis de l&#8217;empresa i que estar&agrave; insert dins del seu cat&agrave;leg comercial.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/homecontacta-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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