{"id":3701,"date":"2017-09-18T00:00:00","date_gmt":"2017-09-17T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/09\/18\/guia-per-elaborar-un-bon-pla-de-mitjans\/"},"modified":"2025-06-05T09:41:52","modified_gmt":"2025-06-05T07:41:52","slug":"guia-per-elaborar-un-bon-pla-de-mitjans","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/guia-per-elaborar-un-bon-pla-de-mitjans\/","title":{"rendered":"Guia per elaborar un bon pla de mitjans"},"content":{"rendered":"
Com a ag\u00e8ncia de planificaci\u00f3 de mitjans de Barcelona<\/a>, assessorem a les empreses i apliquem diferents plans i estrat\u00e8gies comunicatives. Un pla de mitjans consisteix en la cerca de les plataformes en les quals s’ha de promocionar una marca. Per\u00f2, per garantir una correcta planificaci\u00f3, s’ha de seguir una determinada metodologia.<\/div>\n
En primer lloc, s’ha de realitzar una an\u00e0lisi pr\u00e8via per con\u00e8ixer el client i determinar els objectius de la campanya. En aquest an\u00e0lisi no solament es fixessin els objectius de l’empresa, sin\u00f3 que tamb\u00e9 s’especificar\u00e0 quin \u00e9s el target, \u00e9s a dir, a qui es dirigeix el producte. Estudiar els clients permetr\u00e0 con\u00e8ixer quins s\u00f3n els seus h\u00e0bits de compra, el seu nivell adquisitiu o edat per aconseguir resultats m\u00e9s \u00f2ptims.<\/div>\n
A continuaci\u00f3, \u00e9s necessari desenvolupar una estrat\u00e8gia per a cadascun dels objectius plantejats. Per a aix\u00f2 \u00e9s clau fer-se dues preguntes: qu\u00e8 anem a comunicar? I com ho anem a comunicar? Hem de desenvolupar una estrat\u00e8gia que garanteixi les necessitats de la campanya.<\/div>\n
El seg\u00fcent punt \u00e9s definir els mitjans m\u00e9s adequats. Es pot escollir entre mitjans offline (premsa, televisi\u00f3, r\u00e0dio, publicitat, revistes\u2026) o mitjans online (xarxes socials, cercadors, portals digitals, butlletins\u2026). Una vegada triat el mitj\u00e0 o mitjans, s’han de definir els canals, segons el p\u00fablic al que es vol arribar i tenint en compte la periodicitat i formats de la campanya.<\/div>\n
L’assignaci\u00f3 d’un pressupost \u00e9s el seg\u00fcent pas a seguir. L’ag\u00e8ncia de comunicaci\u00f3 ha de crear un pressupost pactat amb el client i que englobi tota l’estrat\u00e8gia de pla de mitjans. En aquest es contemplar\u00e0 totes les accions del pla i fins i tot es pot negociar per reduir costos.<\/div>\n
Finalment, s’ha de dissenyar un calendari o timing en el qual es tindr\u00e0 en compte la durada de la campanya, les dates en les quals es publica, si hi ha festes locals o nacionals, si \u00e9s temporada alta o baixa\u2026 Totes aquestes variables ajudaran a establir els dies \u00f2ptims per llan\u00e7ar les campanyes. Una vegada executat el pla, la fase final consisteix a analitzar els resultats per con\u00e8ixer l’efectivitat del pla.<\/div>\n
A l’hora de tenir \u00e8xit al m\u00f3n del m\u00e0rqueting \u00e9s vital d’una banda, realitzar una bona campanya i per l’altre, dissenyar un bon pla de mitjans. Gr\u00e0cies a aquest \u00faltim concepte les empreses aconsegueixen con\u00e8ixer millor el p\u00fablic al que es dirigeixen i aconseguir un major impacte en aquest.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com a agència encarregada de la planificació de mitjans de Barcelona, assessorem a les empreses i apliquem diferents plans i estratègies comunicatives. Un pla de mitjans consisteix en la cerca de les plataformes en les quals s’ha de promocionar una marca. Però, per garantir una correcta planificació, s’ha de seguir una determinada metodologia. <\/span><\/div>\n","protected":false},"author":15,"featured_media":24442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-1024x683.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-1536x1024.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-2048x1365.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/periodistas-prensa-1-scaled.jpg"},"yoast_head":"\nGuia per elaborar un bon pla de mitjans - V3RTICE<\/title>\n<meta name=\"description\" content=\"Un pla de mitjans \u00e9s essencial per a trobar les plataformes adequades per a promocionar la teva marca. 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