{"id":3698,"date":"2017-09-13T00:00:00","date_gmt":"2017-09-12T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/09\/13\/recomanacions-perque-una-roda-de-premsa-sigui-un-exit\/"},"modified":"2025-06-05T09:41:52","modified_gmt":"2025-06-05T07:41:52","slug":"recomanacions-perque-una-roda-de-premsa-sigui-un-exit","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/recomanacions-perque-una-roda-de-premsa-sigui-un-exit\/","title":{"rendered":"Recomanacions perqu\u00e8 una roda de premsa sigui un \u00e8xit"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a <a title=\"gabinet de premsa de\u00a0 Barcelona\" href=\"\/gabinet-de-premsa#afterSlide\">gabinet de premsa de\u00a0 Barcelona<\/a>, sabem que una roda de premsa \u00e9s una eina clau per donar a con\u00e8ixer una empresa. En aquestes, les companyies poden informar sobre les seves novetats o idees i fins i tot resoldre dubtes. Per aix\u00f2, les organitzacions empresarials han de saber com aprofitar aquest tipus de convocat\u00f2ries amb la premsa.<\/div>\n<div style=\"text-align: justify;\">La premissa b\u00e0sica perqu\u00e8 una empresa aparegui en els mitjans despr\u00e9s d&#8217;una roda de premsa \u00e9s que les informacions que ofereixin siguin suficientment rellevants i d&#8217;inter\u00e8s p\u00fablic. Una roda de premsa que manqui d&#8217;inter\u00e8s pot ser contraproduent per a l&#8217;empresa, doncs els mitjans poden rebutjar la cobertura de futures convocat\u00f2ries en considerar-les una p\u00e8rdua de temps.<\/div>\n<div style=\"text-align: justify;\">Un altre aspecte important \u00e9s convocar la roda de premsa a un horari adequat per als periodistes. L&#8217;horari ideal \u00e9s sobre les 10 o 11 del mat\u00ed, ja que molts professionals de la informaci\u00f3 cobreixen temes a aquestes hores i dediquen les tardes a redactar-los. Si es convoquen rodes en horaris poc convencionals el m\u00e9s probable \u00e9s que no s\u2019hi presenti gaireb\u00e9 ning\u00fa. A m\u00e9s, el lloc ha de ser m\u00e9s aviat proper a les redaccions.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, la confer\u00e8ncia ha de ser amena i comprensible, evitant utilitzar excessius tecnicismes o paraules cr\u00edptiques. Si s&#8217;utilitzen paraules t\u00e8cniques, llavors el locutor haur\u00e0 d&#8217;explicar-les i aportar una informaci\u00f3 de context per ampliar la informaci\u00f3 facilitada.<\/div>\n<div style=\"text-align: justify;\">\u00c9s vital seleccionar al portaveu m\u00e9s adequat, que s&#8217;hagi format pr\u00e8viament i preparat les possibles preguntes dels periodistes. A m\u00e9s, ha de donar un discurs fluid i natural sabent argumentar a cada moment les seves idees. \u00c9s aconsellable que nom\u00e9s hi hagi un \u00fanic portaveu que representi a l&#8217;empresa i s&#8217;encarregui de seduir al p\u00fablic.<\/div>\n<div style=\"text-align: justify;\">Sempre \u00e9s millor si s&#8217;acompanya el discurs amb elements visuals com Power Points, fotografies o v\u00eddeos corporatius. Aquests elements, ajuden a fer la presentaci\u00f3 m\u00e9s amena i din\u00e0mica i aporten un valor afegit a la informaci\u00f3 que s&#8217;ofereix. A m\u00e9s, proveir als periodistes de material abans de la roda de premsa fa que aquests puguin seguir-la amb m\u00e9s facilitat.<\/div>\n<div style=\"text-align: justify;\">En finalitzar la convocat\u00f2ria, \u00e9s important establir contacte amb els periodistes i mitjans. Com que acudeixen personalment, \u00e9s molt m\u00e9s f\u00e0cil entaular conversa i mantenir una bona relaci\u00f3 per a futures trobades. Tot el contrari que una nota de premsa, que \u00e9s molt m\u00e9s impersonal.<\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera, les rodes de premsa si s&#8217;organitzen de forma efectiva poden generar prestigi per a l&#8217;empresa. No obstant aix\u00f2, abusar d&#8217;elles, pot cansar als mitjans i que aquests acabin per perdre l&#8217;inter\u00e8s en la companyia.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a gabinet de premsa de&nbsp; Barcelona, sabem que una roda de premsa &eacute;s una eina clau per donar a con&egrave;ixer una empresa. En aquestes, les companyies poden informar sobre les seves novetats o idees i fins i tot resoldre dubtes. Per aix&ograve;, les organitzacions empresarials han de saber com aprofitar aquest tipus de convocat&ograve;ries amb la premsa.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recomanacions perqu\u00e8 una roda de premsa sigui un \u00e8xit - V3RTICE<\/title>\n<meta name=\"description\" content=\"Com a gabinet de premsa a Barcelona, entenem la rellev\u00e0ncia en les rodes de premsa. 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