{"id":3697,"date":"2017-09-12T00:00:00","date_gmt":"2017-09-11T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/09\/12\/els-elements-claus-per-a-un-video-corporatiu\/"},"modified":"2025-06-05T09:41:52","modified_gmt":"2025-06-05T07:41:52","slug":"els-elements-clau-per-a-un-video-corporatiu","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/els-elements-clau-per-a-un-video-corporatiu\/","title":{"rendered":"Els elements clau per a un v\u00eddeo corporatiu"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a\u00a0<a title=\"ag\u00e8ncia de comunicaci\u00f3 de Barcelona\" href=\"\/agencia-comunicacio-barcelona\">ag\u00e8ncia de comunicaci\u00f3 de Barcelona<\/a> sabem la import\u00e0ncia de crear una bona imatge corporativa en tots els aspectes d&#8217;una empresa o instituci\u00f3. Per aquest motiu, una de les millors maneres de crear aquesta idea corporativa \u00e9s mitjan\u00e7ant un v\u00eddeo.<\/p>\n<p>Avui en V3rtice us anem a oferir alguns consells i elements clau b\u00e0sics per poder crear un bon v\u00eddeo corporatiu per a una empresa o instituci\u00f3. La gran quantitat d&#8217;informaci\u00f3 que hi ha en Internet proposa un canvi en la manera d&#8217;oferir els continguts d&#8217;una empresa o instituci\u00f3, i mitjan\u00e7ant aquest tipus d&#8217;elements multim\u00e8dia s&#8217;ofereix una gran quantitat d&#8217;informaci\u00f3 al p\u00fablic. Per tant, a continuaci\u00f3 es va a detallar una s\u00e8rie de consells per crear un bon v\u00eddeo corporatiu.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Primer de tot, hem de <strong>con\u00e8ixer b\u00e9 l&#8217;empresa<\/strong>. Encara que sembli una obvietat, \u00e9s imprescindible endinsar-se al seu m\u00f3n. Estudiar detingudament la informaci\u00f3 que es comparteix a la p\u00e0gina web de l&#8217;empresa, realitzar reunions amb el responsable de comunicaci\u00f3 o demanar la informaci\u00f3 necess\u00e0ria s\u00f3n alguns dels actes que s&#8217;han de realitzar. Una vegada es tingui en ment totes les accions que duu a terme l&#8217;empresa es podr\u00e0 crear una imatge sobre aquesta, i a partir d&#8217;aqu\u00ed, treballar sobre el que s&#8217;ha de mostrar.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, s&#8217;ha d&#8217;<strong>identificar l&#8217;audi\u00e8ncia al que va a anar dirigit el v\u00eddeo<\/strong>. No \u00e9s el mateix p\u00fablic una empresa que es dedica a crear videojocs que una instituci\u00f3 p\u00fablica com un Ajuntament. Cada empresa o instituci\u00f3 t\u00e9 un p\u00fablic determinat i el v\u00eddeo ha d&#8217;estar dirigit cap a ells, per\u00f2 amb la intenci\u00f3 d&#8217;ampliar, si es pot, el seu p\u00fablic. Si no es coneix el seu p\u00fablic es poden realitzar estudis de segmentaci\u00f3 de mercats per con\u00e8ixer, m\u00e9s detalladament, el seu p\u00fablic.<\/div>\n<div style=\"text-align: justify;\">De la mateixa manera, hem de saber que un\u00a0<a title=\"v\u00eddeo corporatiu\" href=\"\/videos-corporatius\">v\u00eddeo corporatiu<\/a> ha de reunir tres caracter\u00edstiques: <strong>breu, conc\u00eds i directe<\/strong>. Si es compleixen aquests tres requisits el nostre v\u00eddeo podr\u00e0 complir la seva funci\u00f3 principal. D&#8217;aquesta manera, podr\u00e0 arribar d&#8217;una millor manera al seu p\u00fablic mostrant tota la informaci\u00f3 i els recursos que pot generar l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, els v\u00eddeos corporatius no solament han d&#8217;oferir informaci\u00f3 lineal sin\u00f3 que tamb\u00e9 han de <strong>generar emocions<\/strong>. Cada vegada m\u00e9s v\u00eddeos corporatius compleixen aquest objectiu ja que les emocions fan m\u00e9s propera a qualsevol empresa o instituci\u00f3. Aix\u00f2 suposa que el p\u00fablic que veu el v\u00eddeo pugui crear un vincle d\u2019una manera molt m\u00e9s directa amb l&#8217;empresa creant vincles m\u00e9s resistents.<\/div>\n<div style=\"text-align: justify;\">I finalment, s&#8217;ha de <strong>dirigir el missatge cap al client i no cap a l&#8217;empresa<\/strong>. Est \u00e9s un error que moltes empreses duen a terme en l&#8217;organitzaci\u00f3 del seu v\u00eddeo corporatiu. La idea \u00e9s mostrar qu\u00e8 i com \u00e9s l&#8217;empresa o instituci\u00f3 per al p\u00fablic i no per a la pr\u00f2pia empresa. Al moment en el qual s&#8217;aconsegueix aquest canvi, la millora de la imatge corporativa de l&#8217;empresa \u00e9s m\u00e9s gran i positiva.<\/div>\n<div style=\"text-align: justify;\">Un v\u00eddeo corporatiu acaba sent, al cap i a la fi, una mostra del treball que es realitza dins de l&#8217;empresa o instituci\u00f3. I aquesta mostra \u00e9s el resultat final. I fins a aqu\u00ed el post en avui en V3rtice, esperem que h\u00e0giu pogut observar alguns consells per a l&#8217;elaboraci\u00f3 d&#8217;un bon v\u00eddeo corporatiu.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; de Barcelona sabem la import&agrave;ncia de crear una bona imatge corporativa en tots els aspectes d&#8217;una empresa o instituci&oacute;. Per aquest motiu, una de les millors maneres de crear aquesta idea corporativa &eacute;s mitjan&ccedil;ant un v&iacute;deo.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1-300x157.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/imagen-video-corporativo-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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