{"id":3695,"date":"2017-09-07T00:00:00","date_gmt":"2017-09-06T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/09\/07\/com-es-relacionen-les-agencies-de-comunicacio-amb-els-mitjans-de-comunicacio\/"},"modified":"2025-06-05T09:41:53","modified_gmt":"2025-06-05T07:41:53","slug":"com-es-relacionen-les-agencies-de-comunicacio-amb-els-mitjans-de-comunicacio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-es-relacionen-les-agencies-de-comunicacio-amb-els-mitjans-de-comunicacio\/","title":{"rendered":"Com es relacionen les ag\u00e8ncies de comunicaci\u00f3 amb els mitjans de comunicaci\u00f3?"},"content":{"rendered":"
\n

Com a ag\u00e8ncia de comunicaci\u00f3 de Barcelona<\/a>, estem acostumats a relacionar-nos amb els mitjans de comunicaci\u00f3 constantment, proporcionant-los informaci\u00f3 i notes de premsa dels nostres clients. La comunicaci\u00f3 amb la premsa \u00e9s una de les activitats m\u00e9s freq\u00fcents en les ag\u00e8ncies i \u00e9s que ambdues entitats es necessiten m\u00fatuament.<\/p>\n

Avui a V3rtice analitzarem la relaci\u00f3 de depend\u00e8ncia que existeix entre els mitjans i les ag\u00e8ncies i exposarem les normes no escrites que han de complir les ag\u00e8ncies. Des de l’arribada d’internet les rutines period\u00edstiques han canviat i les redaccions cada vegada treballen a m\u00e9s velocitat. La constant actualitzaci\u00f3 i les presses fan que moltes vegades no hi hagi temps de cobrir certes informacions o d’assistir a rodes de premsa. \u00c9s per aix\u00f2, que els mitjans es mostren receptius a rebre comunicats de les ag\u00e8ncies. Les ag\u00e8ncies, d’altra banda, necessiten que la premsa publiqui les informacions que promocionen als seus clients i d’aquesta manera, es crea un entorn de depend\u00e8ncia i col\u00b7laboraci\u00f3.<\/p>\n<\/div>\n

No obstant aix\u00f2, les ag\u00e8ncies han de seguir una s\u00e8rie de normes intr\u00ednseques si volen que les seves informacions siguin publicades. El paper de les ag\u00e8ncies \u00e9s limitar-se a ser l’intermediari que uneix a l’empresa amb el mitj\u00e0 de comunicaci\u00f3, deixant que els periodistes adaptin els textos a la seva manera i utilitzin els seus propis criteris per publicar-lo. \u00c9s a dir, fent un treball d’assesoria i comunicaci\u00f3<\/a>.<\/div>\n
Un dels punts clau \u00e9s que les ag\u00e8ncies no s’han de ficar amb l’enfocament que doni el periodista a la not\u00edcia ni fer-li imposicions perqu\u00e8 canvi\u00ef el text. La informaci\u00f3 ha de ser noticiable i tant objectiva com sigui possible. Per aix\u00f2 no es pot intentar colar publicitat encoberta ja que el lector ho detectaria i el mitj\u00e0 perdria credibilitat.<\/div>\n
A m\u00e9s, s’ha d’evitar enviar constants missatges al periodista per assegurar-se si ha llegit el comunicat. Els mitjans s\u00f3n lliures de publicar o no la nota de premsa i \u00e9s possible que si una informaci\u00f3 no la consideren suficientment noticiable no la vulguin difondre. Pressionar al periodista no ajudar\u00e0 doncs al fet que canvi\u00ef d’idea i pot empitjorar la relaci\u00f3 del mitj\u00e0 amb l’ag\u00e8ncia.<\/div>\n
Finalment, una norma molt important \u00e9s no enviar els correus sense assumpte o que la nota de premsa no estigui enganxada al cos de la not\u00edcia i que els periodistes hagin de descarregar-se documents. Als mitjans no els sobra el temps i per tant se’ls ha de facilitar les coses tant com sigui possible.<\/div>\n
Les ag\u00e8ncies nodreixen moltes vegades de contingut els mitjans i d’altra banda els mitjans els ajuden a aquestes a promocionar els seus clients. Una relaci\u00f3 basada en la col\u00b7laboraci\u00f3 que ha de cuidar-se dia a dia, seguint una s\u00e8rie de criteris que si es trenquen poden alterar l’equilibro d’aquesta relaci\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com a agència de comunicació de Barcelona, estem acostumats a relacionar-nos amb els mitjans de comunicació constantment, proporcionant-los informació i notes de premsa dels nostres clients. La comunicació amb la premsa és una de les activitats més freqüents en les agències i és que ambdues entitats es necessiten mútuament.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & 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