{"id":3693,"date":"2017-09-05T00:00:00","date_gmt":"2017-09-04T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/09\/05\/com-crear-un-logotip\/"},"modified":"2025-06-05T09:41:53","modified_gmt":"2025-06-05T07:41:53","slug":"com-crear-un-logotip","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-crear-un-logotip\/","title":{"rendered":"Com crear un logotip?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a <a title=\"ag\u00e8ncia de publicitat a Barcelona\" href=\"\/agencia-comunicacio-barcelona\">ag\u00e8ncia de publicitat a Barcelona<\/a>, sabem que el logotip \u00e9s un dels elements m\u00e9s importants de la imatge corporativa. \u00c9s el primer que creen les empreses en constituir-se i serveix per construir una identitat de marca, doncs \u00e9s un dels elements que els clients recorden m\u00e9s f\u00e0cilment. Per\u00f2 com es crea un logotip?<\/p>\n<p>Avui a V3rtice parlarem sobre els passos que cal seguir per crear el s\u00edmbol distintiu d&#8217;una empresa i com ha de ser un bon logotip. Dissenyar un logotip pot semblar senzill. No obstant aix\u00f2, abans de comen\u00e7ar a dissenyar-lo cal tenir molt clar el que es vol transmetre i fer-se una s\u00e8rie de preguntes. Sobre l\u2019empresa, sobre el p\u00fablic al que et dirigeixes, sobre els pressupostos disponibles i les prefer\u00e8ncies d&#8217;estil.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">El segon pas, \u00e9s analitzar la compet\u00e8ncia i comen\u00e7ar a anotar totes les idees que sorgeixin. A continuaci\u00f3, es posen en paper els dissenys fins a anar aconseguint el logotip ideal i finalment es digitalitza en un programa vectorial. Finalment s&#8217;envia el disseny als clients i es preparen diferents versions del material.<\/div>\n<div style=\"text-align: justify;\">Per\u00f2 per dissenyar un bon logotip cal tenir en compte que aquest ha de ser simple i conc\u00eds. \u00c9s a dir, tots aquells elements que siguin innecessaris per transmetre un missatge no han d&#8217;apar\u00e8ixer. La simplicitat ajuda al fet que la marca sigui m\u00e9s recognoscible. Per aix\u00f2 no s&#8217;haurien d&#8217;utilitzar m\u00e9s de tres colors i la tipografia i les formes haurien de ser senzilles.<\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, ha de captar l&#8217;ess\u00e8ncia de l&#8217;empresa. Tot el que estigui en el logotip ha de simbolitzar algun valor de la companyia i ha de dirigir-se a un p\u00fablic objectiu concret. D&#8217;aquesta manera, no \u00e9s el mateix que la marca s&#8217;orienti per a gent major de 60 anys, que per a adolescents o nens. Els colors i\/o formes que s&#8217;utilitzin en cada cas seran diferents i s&#8217;adaptaran,<\/div>\n<div style=\"text-align: justify;\">Una altra caracter\u00edstica que ha de tenir un bon logotip \u00e9s l\u2019atemporalitat. \u00a0El seu disseny ha de perdurar en el temps i ha de diferenciar-se dels logotips de la compet\u00e8ncia. El <a title=\"disseny gr\u00e0fic\" href=\"\/disseny\">disseny gr\u00e0fic<\/a>\u00a0va canviant en el temps igual que la moda, per la qual cosa no resulta factible seguir les tend\u00e8ncies del moment.<\/div>\n<div style=\"text-align: justify;\">Finalment, ha de ser atractiu i cridar l&#8217;atenci\u00f3 del p\u00fablic. Encara que el disseny del logotip ha de ser senzill, tamb\u00e9 ha de ser original i tenir elements que caracteritzin a la marca. Per exemple, veiem com el logotip de Coca-cola es basa en un \u00fanic color i no t\u00e9 cap s\u00edmbol que ho acompanyi, per\u00f2 \u00e9s una de les companyies m\u00e9s exitoses del mercat, gr\u00e0cies en part a la seva imatge.<\/div>\n<div style=\"text-align: justify;\">Tenir un bon logotip \u00e9s molt important dins d&#8217;una empresa i ha de tenir totes les caracter\u00edstiques esmentades anteriorment. I fins aqui el post d&#8217;avui a V3rtice, esperme que hagueu pogut veure quins s\u00f3n els millors passos per crear un logotip.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat a Barcelona, sabem que el logotip &eacute;s un dels elements m&eacute;s importants de la imatge corporativa. &Eacute;s el primer que creen les empreses en constituir-se i serveix per construir una identitat de marca, doncs &eacute;s un dels elements que els clients recorden m&eacute;s f&agrave;cilment. Per&ograve; com es crea un logotip?<\/span><\/div>\n","protected":false},"author":15,"featured_media":24468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/disney-886573960720.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com crear un logotip? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Crear un logotip que els clients recorden m\u00e9s f\u00e0cilment, no \u00e9s tasca f\u00e0cil. 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