{"id":3691,"date":"2017-09-01T00:00:00","date_gmt":"2017-08-31T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/09\/01\/la-vital-gestio-de-les-xarxes-socials-en-una-empresa\/"},"modified":"2025-06-05T09:41:53","modified_gmt":"2025-06-05T07:41:53","slug":"la-vital-gestio-de-les-xarxes-socials-en-una-empresa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-vital-gestio-de-les-xarxes-socials-en-una-empresa\/","title":{"rendered":"La vital gesti\u00f3 de les xarxes socials en una empresa"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a <a title=\"ag\u00e8ncia de comunicaci\u00f3 de Barcelona\" href=\"\/publicitat-digital\">ag\u00e8ncia de comunicaci\u00f3 de Barcelona<\/a>\u00a0sabem la import\u00e0ncia de les xarxes socials a nivell empresarial. Qualsevol empresa que pretengui estar al dia a nivell de comunicaci\u00f3 digital ha de tenir perfils en alguna de les principals xarxes socials.<\/div>\n<div style=\"text-align: justify;\">Avui en V3rtice anem a parlar sobre la import\u00e0ncia de les xarxes socials a nivell empresarial. Moltes empreses no s&#8217;adonen del pes que pot comportar la bona gesti\u00f3 de les xarxes socials per a la seva empresa. Nous clients, ampliaci\u00f3 del seu p\u00fablic o endinsar-se en nous territoris comercials s\u00f3n alguns dels elements que poden generar les xarxes socials.<\/div>\n<div style=\"text-align: justify;\">Primerament, hem d&#8217;analitzar ben nostra empresa. No totes les empreses necessiten la creaci\u00f3 de totes les xarxes socials existents. Facebook, Twitter, Instagram, Linkedin o Snapchat no tenen la mateixa finalitat. Aquesta idea s&#8217;ha de con\u00e8ixer molt b\u00e9. Les xarxes socials ens han de servir per ajudar i millorar la imatge, la reputaci\u00f3 i el comprom\u00eds en el qual l&#8217;empresa est\u00e0 treballant.<\/div>\n<div style=\"text-align: justify;\">Normalment, moltes empreses acostumen a tenir perfils en Facebook i Twitter perqu\u00e8 s\u00f3n els canals de comunicaci\u00f3 m\u00e9s generalista. No obstant aix\u00f2, Instagram est\u00e0 donant un impuls molt gran per a aquelles empreses que vulguin donar un toc m\u00e9s art\u00edstic a la seva imatge.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, en xarxes socials hem de fidelitzar molt b\u00e9 al nostre p\u00fablic. En moltes ocasions el p\u00fablic realitzar\u00e0 preguntes o tindr\u00e0 dubtes sobre q\u00fcestions de l&#8217;empresa mitjan\u00e7ant les xarxes socials. D&#8217;aquesta manera, \u00e9s necess\u00e0ria la figura d&#8217;un Community Mannager que s&#8217;encarregui de la gesti\u00f3 i el manteniment de les xarxes socials. Aix\u00f2 permetr\u00e0 una actualitzaci\u00f3 constant, i el p\u00fablic observar\u00e0 de manera positiva aquesta activitat.<\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, s&#8217;ha de saber que si el feedback que es rep per part dels usuaris \u00e9s positiu es t\u00e9 molt bestiar a nivell de SEU i posicionament en Internet. Per aquest motiu, s&#8217;ha de contestar i aplicar tot el que arriba des del consumidor. Per tant, el feedback sempre ens ajud\u00e9s a millorar en tots els sentits.<\/div>\n<div style=\"text-align: justify;\">I en relaci\u00f3 a aquesta \u00faltima idea, hem de tenir molt present l&#8217;opini\u00f3 del nostre p\u00fablic. Les xarxes socials tamb\u00e9 ens permeten tenir un tracte molt m\u00e9s proper i directe, i d&#8217;aquesta manera notessin que formen part de l&#8217;empresa i dels seus serveis o productes.<\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera hem de tenir en compte la import\u00e0ncia de les xarxes socials. I fins a aqu\u00ed el post d&#8217;avui en V3rtice, esperem que h\u00e0giu pogut observar algunes de les caracter\u00edstiques que pot tenir la bona gesti\u00f3 de les xarxes socials en una empresa.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com a ag&egrave;ncia de comunicaci&oacute; de Barcelona sabem la import&agrave;ncia de les xarxes socials a nivell empresarial. Qualsevol empresa que pretengui estar al dia a nivell de comunicaci&oacute; digital ha de tenir perfils en alguna de les principals xarxes socials.<\/p>\n","protected":false},"author":15,"featured_media":24474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting 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