{"id":3687,"date":"2017-08-25T00:00:00","date_gmt":"2017-08-24T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/08\/25\/la-cara-oculta-dels-anuncis-publicitaris-la-preproduccio\/"},"modified":"2025-06-05T09:41:54","modified_gmt":"2025-06-05T07:41:54","slug":"la-cara-oculta-dels-anuncis-publicitaris-la-preproduccio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-cara-oculta-dels-anuncis-publicitaris-la-preproduccio\/","title":{"rendered":"La cara oculta dels anuncis publicitaris: la preproducci\u00f3"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a <a title=\"ag\u00e8ncia de publicitat a Barcelona\" href=\"\/publicitat-barcelona\">ag\u00e8ncia de publicitat a Barcelona<\/a>\u00a0coneixem perfectament les dificultats que comporta la creaci\u00f3 d&#8217;un anunci publicitari. En moltes ocasions no s&#8217;acaba de veure el treball previ i posterior que hi ha d&#8217;un treball. I \u00e9s que, \u00e9s un fet que la preproducci\u00f3 \u00e9s un dels treballs m\u00e9s laboriosos i menys valorats.<\/div>\n<div style=\"text-align: justify;\">Avui en V3rtice anem a parlar sobre la preproducci\u00f3 que es duu a terme per a la realitzaci\u00f3 d&#8217;un anunci publicitari. En tots els casos, aquesta part pr\u00e8via a la producci\u00f3 \u00e9s en ocasions un treball que es passa per alt, per\u00f2 en realitat \u00e9s la base de qualsevol projecte. En el cas d&#8217;un anunci publicitari la preproducci\u00f3 \u00e9s b\u00e0sica i molt necess\u00e0ria.<\/div>\n<div style=\"text-align: justify;\">Sempre que es vulgui realitzar un anunci publicitari, a l&#8217;hora de fer la preproducci\u00f3 s&#8217;ha de tenir en compte una s\u00e8rie d&#8217;\u00edtems. D&#8217;una banda, <strong>l&#8217;an\u00e0lisi i la creaci\u00f3 de la idea<\/strong> que es va a desenvolupar s\u00f3n fonamentals perqu\u00e8 \u00e9s la base del propi anunci. A m\u00e9s no es pot comen\u00e7ar la producci\u00f3 de l&#8217;anunci sense que la idea estigui ben fonamentada. De la mateixa manera, en la idea s&#8217;ha de dir la manera en qu\u00e8 es <strong>transmet la idea al p\u00fablic<\/strong>. Aix\u00f2 dependr\u00e0 de molts elements: el tipus de p\u00fablic, el mitj\u00e0 de comunicaci\u00f3 en el qual es transmeti o el producte entre uns altres.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, el <strong>temps de durada dels anuncis publicitaris<\/strong> \u00e9s en ocasions una odissea per a les ag\u00e8ncies de publicitat. En els rodatges, les hores que es destinen s\u00f3n moltes i despr\u00e9s en edici\u00f3 encara es dediquen m\u00e9s hores. I tot aix\u00f2 perqu\u00e8 finalment l&#8217;anunci tingui una durada de 15 o 30 segons. Aquests treballs depenen de moltes persones alhora que s&#8217;encarreguen de detalls t\u00e8cnics.<\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, <strong>la planificaci\u00f3 tant d&#8217;enregistraments com de locucions <\/strong>ha d&#8217;estar molt b\u00e9 organitzada perqu\u00e8 tots els membres de l&#8217;equip ho tinguin en compte. D&#8217;aquesta mateixa manera, tots els elements que s&#8217;inclouen en un enregistrament com els guions t\u00e8cnics, els di\u00e0legs, els pl\u00e0nols, les escenes o els moviments de c\u00e0mera entre uns altres pertanyen a un equip i un treball previ per part de l&#8217;equip de producci\u00f3.<\/div>\n<div style=\"text-align: justify;\">\u00c9s d&#8217;aquesta manera com els anuncis publicitaris es formen. A partir del treball d&#8217;un gran equip i amb molta dedicaci\u00f3 perqu\u00e8 cada pe\u00e7a publicit\u00e0ria surti correctament. Fins a aqu\u00ed el post d&#8217;avui en V3rtice, esperem que h\u00e0giu pogut observar el treball previ que hi ha en cada anunci publicitari.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">Com a ag&egrave;ncia de publicitat a Barcelona coneixem perfectament les dificultats que comporta la creaci&oacute; d&#8217;un anunci publicitari. En moltes ocasions no s&#8217;acaba de veure el treball previ i posterior que hi ha d&#8217;un treball. I &eacute;s que, &eacute;s un fet que la preproducci&oacute; &eacute;s un dels treballs m&eacute;s laboriosos i menys valorats.<\/div>\n","protected":false},"author":15,"featured_media":24486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2-300x225.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-grabacion-video-divulgativo-2.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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