{"id":3684,"date":"2017-08-23T00:00:00","date_gmt":"2017-08-22T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/08\/23\/els-espots-publicitaris-mai-passen-de-moda\/"},"modified":"2025-06-05T09:41:54","modified_gmt":"2025-06-05T07:41:54","slug":"els-espots-publicitaris-mai-passen-de-moda","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/els-espots-publicitaris-mai-passen-de-moda\/","title":{"rendered":"Els espots publicitaris mai passen de moda"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a <a title=\"ag\u00e8ncia de publicitat de Barcelona\" href=\"\/publicitat-barcelona\">ag\u00e8ncia de publicitat de Barcelona<\/a>\u00a0sabem que hi ha moltes coses que tenen data de caducitat, i la moda ha jugat males passades a elements comunicatius. Per\u00f2 si una cosa tenim clara \u00e9s que els espots publicitaris segueixen tenint la mateixa for\u00e7a de sempre. I \u00e9s que la pregunta \u00e9s: ens reinventem?<\/div>\n<div style=\"text-align: justify;\">Avui en V3rtice anem a parlar dels espots publicitaris i les t\u00e8cniques que utilitzen les grans empreses per seguir sent l&#8217;element m\u00e9s destacat de la publicitat. Promocionar un producte o un servei mitjan\u00e7ant un espot pot obrir les portes de l&#8217;\u00e8xit a qualsevol empresa, sigui del sector que sigui. I aix\u00f2 ho saben aprofitar molt b\u00e9 totes les ag\u00e8ncies de publicitat. Mai cal deixar escapar cap oportunitat.<\/div>\n<div style=\"text-align: justify;\">Per aquest motiu, les ag\u00e8ncies de publicitat han observat com la publicitat ha anat variant. Passant per la premsa, la r\u00e0dio, la televisi\u00f3 fins a arribar a internet. En internet, el m\u00f3n s&#8217;obre a, gaireb\u00e9, una altra dimensi\u00f3 i ha perm\u00e8s l&#8217;ampliaci\u00f3 del que es coneixia com a \u201ctradicional\u201d en la publicitat. Per tant, les empreses poden mostrar els seus productes o serveis en un espai il\u00b7limitat com \u00e9s internet a un preu molt menor que en altres mitjans o suports comunicatius.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, cada vegada m\u00e9s les empreses decideixen publicar els seus espots publicitaris a les xarxes socials. El motiu? Molt senzill. La gran majoria dels seus clients es troben en Facebook, Twitter, Instagram etc. i aix\u00f2 suposa que si publiquen l&#8217;espot all\u00ed tindr\u00e0 una repercussi\u00f3 major i l&#8217;usuari podr\u00e0s accedir a ell sense cap tipus de problema. A m\u00e9s, amb les eines que ens ofereixen aquestes xarxes socials es pot permetre que l&#8217;espot arribi a un p\u00fablic encara m\u00e9s gran amb la possibilitat d&#8217;augmentar el p\u00fablic i els consumidors.<\/div>\n<div style=\"text-align: justify;\">No obstant aix\u00f2, els mitjans tradicionals segueixen tenint un gran matal\u00e0s de seguretat. De la mateixa manera que les xarxes socials i Internet (en general) estan ocupant un gran espai, per\u00f2 els mitjans com la televisi\u00f3 o la premsa segueixen sent motors forts per a la publicitat. Un espot publicitari en televisi\u00f3 tindr\u00e0 uns costos econ\u00f2mics m\u00e9s elevats per\u00f2 tindr\u00e0 m\u00e9s repercussi\u00f3 medi\u00e0tica?<\/div>\n<div style=\"text-align: justify;\">Aquesta \u00e9s possiblement la q\u00fcesti\u00f3 del mili\u00f3 per a moltes de les ag\u00e8ncies de publicitat. Internet est\u00e0 vencent als mitjans de comunicaci\u00f3 tradicionals? A nivell de publicitat, els espots publicitaris segueixen vencent en tots els terrenys, sent un resultat positiu per a la majoria de les ag\u00e8ncies. I, segurament, aix\u00f2 t\u00e9 un valor corporatiu molt m\u00e9s gran que el valor econ\u00f2mic que pugui suposar.<\/div>\n<div style=\"text-align: justify;\">Com es pot observar, els espots publicitaris no passen de moda, i per tant, encara tenen molta vida entre nosaltres i les empreses que els creen. I fins a aqu\u00ed el post d&#8217;avui en V3rtice, esperem que h\u00e0giu pogut observar els punts claus de com segueixen estant de moda els espots publicitaris en el nostre dia a dia.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com a ag&egrave;ncia de publicitat de Barcelona sabem que hi ha moltes coses que tenen data de caducitat, i la moda ha jugat males passades a elements comunicatius. Per&ograve; si una cosa tenim clara &eacute;s que els espots publicitaris segueixen tenint la mateixa for&ccedil;a de sempre. I &eacute;s que la pregunta &eacute;s: ens reinventem?<\/p>\n","protected":false},"author":15,"featured_media":24489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1-300x155.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuanto-vale-un-anuncio-en-television-default-45675-0-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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