{"id":3682,"date":"2017-08-09T00:00:00","date_gmt":"2017-08-08T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/08\/09\/levolucio-de-la-publicitat-millora-amb-els-anys\/"},"modified":"2025-06-05T09:41:54","modified_gmt":"2025-06-05T07:41:54","slug":"levolucio-de-la-publicitat-millora-amb-els-anys","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/levolucio-de-la-publicitat-millora-amb-els-anys\/","title":{"rendered":"L&#8217;evoluci\u00f3 de la publicitat: millora amb els anys?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a <a title=\"ag\u00e8ncia de publicitat a Barcelona \" href=\"\/publicitat-barcelona\">ag\u00e8ncia de publicitat a Barcelona <\/a>hem anat veient, amb el pas dels anys, com la publicitat s&#8217;ha anat reinventant sola. Els formats canvien, els recursos evolucionen i la manera de veure i fer publicitat tamb\u00e9.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice anem a parlar de les maneres en qu\u00e8 la publicitat ha anat evolucionant amb el pas del temps i de quina manera els publicistes i ag\u00e8ncies han anat augmentant el terreny. Com en la vida, la publicitat va arribar un moment en el qual es podia quedar estancada en els formats m\u00e9s tradicionals: premsa, r\u00e0dio i televisi\u00f3. Per\u00f2 gr\u00e0cies a creatius, <em>influencers<\/em> i el desenvolupament d&#8217;internet s&#8217;han anat posicionant un altre tipus de publicitat m\u00e9s atractiva per al p\u00fablic.<\/div>\n<div style=\"text-align: justify;\">Actualment, una de les estrat\u00e8gies que m\u00e9s duen a terme les ag\u00e8ncies i marques per anunciar els seus productes \u00e9s mitjan\u00e7ant els <em>influencers<\/em>. Aquestes persones en tenir una gran quantitat de seguidors a les seves xarxes socials tenen el poder de persuadir al seu p\u00fablic mitjan\u00e7ant productes o serveis que aquests mateixos ofereixin.<\/div>\n<div style=\"text-align: justify;\">La manera d\u2019anunciar el producte varia molt\u00edssim i, cada vegada m\u00e9s, hi ha moltes maneres de promocionar-los sense que sembli publicitat tradicional. Algunes de les maneres m\u00e9s utilitzades pels <em>influencers<\/em> \u00e9s mitjan\u00e7ant post en blocs provant un producte, diverses fotos en Instagram etiquetant a la marca o mitjan\u00e7ant hashtags, amb v\u00eddeos en YouTube i una infinitat de maneres m\u00e9s.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, les marques pensen que la gent no mira tant la televisi\u00f3, ni compra els peri\u00f2dics\u00a0 i ni escolta la r\u00e0dio. \u00c9s per aix\u00f2 que cada vegada m\u00e9s el que estan fent \u00e9s innovar. S\u00ed, s\u00ed, innovar. Una paraula que \u00e9s f\u00e0cil de dir, per\u00f2 que moltes vegades no sabem com innovar alguna cosa que sembla que est\u00e0 tot inventat.<\/div>\n<div style=\"text-align: justify;\">La manera d&#8217;innovar varia segons el creatiu, l&#8217;ag\u00e8ncia o la marca. Cadascun d&#8217;aquests aspectes influeix en la manera de promocionar un producte, ja que s&#8217;adapten a les seves caracter\u00edstiques. Les \u00faltimes maneres de promocionar els productes s\u00f3n mitjan\u00e7ant el street m\u00e0rqueting (publicitat relacionada al carrer o llocs urbans), realitzaci\u00f3 d&#8217;esdeveniments, campanyes de publicitat globals (r\u00e0dio, premsa, televisi\u00f3, internet, influencers etc.).<\/div>\n<div style=\"text-align: justify;\">Com es pot veure, la manera de publicitar els productes i serveis va canviant. I les ag\u00e8ncies i publicistes han aconseguit sorprendre al p\u00fablic, fins i tot al m\u00e9s exigent. Avui des de V3rtice hem volgut mostrar-vos algunes de les evolucions de la publicitat a nivell comunicatiu. No sabem fins a on arribar\u00e0 la publicitat, per\u00f2 el que s\u00ed sabem \u00e9s que va a sorprendre.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a&nbsp;<\/span>ag&egrave;ncia de publicitat a Barcelona<span>&nbsp;<\/span><span>hem anat veient, amb el pas dels anys, com la publicitat s&#8217;ha anat reinventant sola. Els formats canvien, els recursos evolucionen i la manera de veure i fer publicitat tamb&eacute;.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1-300x199.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1-768x510.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1-1024x680.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1-1536x1020.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/macbook-5777581920-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;evoluci\u00f3 de la publicitat: millora amb els anys? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Hem estat testimonis de la constant evoluci\u00f3 de la publicitat al llarg dels anys. 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