{"id":3678,"date":"2017-07-28T00:00:00","date_gmt":"2017-07-27T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/07\/28\/lestiu-i-la-publicitat-com-arribar-al-public-si-esta-de-vacances\/"},"modified":"2025-06-05T09:41:54","modified_gmt":"2025-06-05T07:41:54","slug":"lestiu-i-la-publicitat-com-arribar-al-public-si-esta-de-vacances","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/lestiu-i-la-publicitat-com-arribar-al-public-si-esta-de-vacances\/","title":{"rendered":"L&#8217;estiu i la publicitat: com arribar al p\u00fablic si est\u00e0 de vacances?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/\" target=\"_blank\" rel=\"noopener\">ag\u00e8ncia de publicitat a Barcelona<\/a>\u00a0anem a tractar com \u00e9s la publicitat a l&#8217;estiu. Durant aquesta estaci\u00f3 de l&#8217;any, publicistes, creatius i ag\u00e8ncies intenten mostrar el seu total potencial per captar l&#8217;atenci\u00f3 del p\u00fablic.<\/div>\n<div style=\"text-align: justify;\">Avui des de V3rtice, ag\u00e8ncia de publicitat a Barcelona, anem a parlar sobre la publicitat i l&#8217;estiu. En moltes ocasions s\u2019acostuma a dir que a l&#8217;estiu les persones veuen menys la televisi\u00f3, consumeixen menys diaris i revistes, i escolten menys la r\u00e0dio, per\u00f2 aix\u00f2 no \u00e9s sempre aix\u00ed. Durant l&#8217;any, tots els anuncis tenen una s\u00e8rie d&#8217;objectius que varien segons la marca o empresa. I a l&#8217;estiu, no va a ser diferent.<\/div>\n<div style=\"text-align: justify;\">Moltes marques decideixen que l&#8217;estiu \u00e9s el millor moment per anunciar els seus productes o serveis, i per tant es poden arribar a crear grans produccions audiovisuals, radiof\u00f2niques, en premsa o digitals. Alguns d&#8217;aquests anuncis tan esperats s\u00f3n els Estrella Damm i el seu \u201cMediterr\u00e0niament\u201d o els de Aquarius amb les seves esbojarrades campanyes. Ells s\u00f3n alguns dels clars exemples del triomf de la publicitat a l&#8217;estiu.<\/div>\n<div style=\"text-align: justify;\">Aquest tipus d&#8217;empreses han sabut aprofitar, des de fa ja diverses temporades estivals, el potencial que ofereix l&#8217;estiu dins de la publicitat. Platges paradis\u00edaques a la costa mediterr\u00e0nia, festes amb amics, begudes refrescants i una barreja de sensacions que et fan transportar-te a les desitjades vacances.<\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera, algunes de les caracter\u00edstiques m\u00e9s utilitzades i amb major atractiu per al p\u00fablic s\u00f3n:<\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li><strong>Ser divertit:<\/strong> Al moment que l&#8217;anunci sigui original, creatiu i divertit tindr\u00e0 els ingredients perfectes per triomfar.<\/li>\n<li><strong>Utilitzar m\u00fasica contagiosa: <\/strong>Sempre est\u00e0 b\u00e9 que el p\u00fablic faci refer\u00e8ncia a un producte amb una m\u00fasica, ja sigui real o inventada per la marca. Amb una m\u00fasica contagiosa: \u00e8xit assegurat.<\/li>\n<li><strong>La novetat crida, i molt, l&#8217;atenci\u00f3:<\/strong> Els anuncis a l&#8217;estiu poden ser una gran campanya de m\u00e0rqueting per captar al p\u00fablic. L&#8217;atenci\u00f3 i l&#8217;inter\u00e8s del p\u00fablic van a ser el pilar fonamental.<\/li>\n<li><strong>Les xarxes socials, el millor complement:<\/strong> Si un anunci agrada, les xarxes socials parlaran d&#8217;ell i aix\u00f2 beneficiar\u00e0 a la marca. Per tant, sempre cal jugar a favor d&#8217;aix\u00f2.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\">La clau de l&#8217;\u00e8xit de la publicitat a l&#8217;estiu \u00e9s molt relativa. Al cap i a la fi, tot dep\u00e8n del gust del p\u00fablic i del que transmeti l&#8217;anunci.<\/div>\n<div style=\"text-align: justify;\">I fins a aqu\u00ed el nou post de V3rtice, esperem que h\u00e0giu pogut observar de quina manera i amb quins objectius les marques volen cridar l&#8217;atenci\u00f3 del p\u00fablic durant l&#8217;estiu.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com a ag&egrave;ncia de publicitat a Barcelona&nbsp;anem a tractar com &eacute;s la publicitat a l&#8217;estiu. Durant aquesta estaci&oacute; de l&#8217;any, publicistes, creatius i ag&egrave;ncies intenten mostrar el seu total potencial per captar l&#8217;atenci&oacute; del p&uacute;blic.<\/p>\n","protected":false},"author":15,"featured_media":24514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1-768x432.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1-1024x576.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-blog-1-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;estiu i la publicitat: com arribar al p\u00fablic si est\u00e0 de vacances? 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