{"id":3675,"date":"2017-07-24T00:00:00","date_gmt":"2017-07-23T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/07\/24\/el-curtmetratge-com-a-anunci-publicitari-funciona-per-fidelitzar-clients\/"},"modified":"2025-06-05T09:41:55","modified_gmt":"2025-06-05T07:41:55","slug":"el-curtmetratge-com-a-anunci-publicitari-funciona-per-fidelitzar-clients","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/el-curtmetratge-com-a-anunci-publicitari-funciona-per-fidelitzar-clients\/","title":{"rendered":"\u00bfEl curtmetratge com a anunci publicitari funciona per fidelitzar clients?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Avui des de V3rtice, ag\u00e8ncia de publicitat a Barcelona, \u200b\u200btractarem un tema que en els \u00faltims anys ha donat que parlar, els curtmetratges publicitaris. Qui no recorda el cl\u00e0ssic anunci nadalenc de les bombolles de Freixenet? Qui fins i tot esperava ansi\u00f3s cada any per veure com era el nou anunci?<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Un curtmetratge \u00e9s una pe\u00e7a audiovisual inferior als 30 minuts de durada, les tem\u00e0tiques dels mateixos solen tractar de temes m\u00e9s profunds i transcendentals que els migmetratges i els llargmetratges.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Els curts, anomenats de forma m\u00e9s col\u00b7loquial, solen ser menys exigents i \u00e9s possible donar-li m\u00e9s joc a la imaginaci\u00f3 i a la creativitat del director, ja que s\u00f3n treballs amb llibertat art\u00edstica.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Les projeccions dels curts solen fer-se en festivals ja que no sol haver sales especialitzades per els estrenes o projeccions dels mateixos. \u00c9s per aix\u00f2, que una via per als curts i un \u00fas m\u00e9s conegut que se&#8217;ls pot donar \u00e9s per fer anuncis publicitaris, cada vegada m\u00e9s creatius i m\u00e9s vers\u00e0tils. El mitj\u00e0 pel qual se sol projectar de manera m\u00e9s \u00edntegra \u00e9s a trav\u00e9s d&#8217;internet.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Una de les qualitats que tenen els curtmetratges \u00e9s que s\u00f3n f\u00e0briques de sentiments, fan sentir a la gent experi\u00e8ncies, il\u00b7lusions, decepcions, \u00e9s el c\u00f2ctel perfecte de sensacions. A l&#8217;usar-se en forma d&#8217;anunci \u00e9s benefici\u00f3s per a la marca perqu\u00e8 fa sentir la persona part d&#8217;alguna cosa, fa que les persones s&#8217;identifiquin amb ells, fan que s&#8217;emocionin, que recordin la marca, que parlin d&#8217;aix\u00f2 amb els seus amics, familiars i persones properes, que es parli d&#8217;aix\u00f2 fins i tot amb desconeguts.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Sens dubte dos dels principals beneficis d&#8217;utilitzar els curtmetratges com anuncis publicitaris \u00e9s fidelitzar la gent i fer que el p\u00fablic recordi la marca. Aix\u00f2, sobretot, funciona per a grans empreses com Coca-Cola, que ja tenen la seva porci\u00f3 del past\u00eds al mercat per\u00f2 necessiten dir-li a la gent que encara hi s\u00f3n, que els recordin i refrescar la seva filosofia.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Els espots de 30 segons estan cada vegada m\u00e9s obsolets, les marques es preocupen de generar contingut audiovisual m\u00e9s enll\u00e0 del cl\u00e0ssic anunci de televisi\u00f3 que ja ning\u00fa veu, sobretot si parlem d&#8217;un p\u00fablic objectiu jove.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">L&#8217;\u00fas de curtmetratges publicitaris es basen en f\u00f3rmules que impliquen fer sentir al p\u00fablic part d&#8217;alguna cosa per\u00f2 sense necessitat de parlar massa sobre la pr\u00f2pia empresa o els productes, es transmet l&#8217;ADN de la marca.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Un altre exemple clar que simbolitza a la perfecci\u00f3 l&#8217;\u00fas de curtmetratges publicitaris \u00e9s Estrella Damm, amb els seus anuncis estiuencs, o l&#8217;anunci d&#8217;H &amp; M dirigit per Wes Anderson, adaptables a diverses plataformes i que expliquen una hist\u00f2ria.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u00c9s per aix\u00f2 que cada vegada hi ha m\u00e9s empreses que opten per un altre tipus de contingut audiovisual que es pugui publicar tant en televisi\u00f3 de manera escur\u00e7ada, com en altres mitjans massius de manera \u00edntegra i en els quals poden rebre feedback dels usuaris, a m\u00e9s d&#8217;aconseguir una gran expansi\u00f3 i viralitzaci\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Avui des de V3rtice, ag&egrave;ncia de publicitat a Barcelona, \u200b\u200btractarem un tema que en els &uacute;ltims anys ha donat que parlar, els curtmetratges publicitaris. <\/span><\/p>\n","protected":false},"author":15,"featured_media":24518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; 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