{"id":3672,"date":"2017-07-18T00:00:00","date_gmt":"2017-07-17T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/07\/18\/gestio-de-crisi-des-del-gabinet-de-premsa-vertice\/"},"modified":"2025-06-05T09:41:55","modified_gmt":"2025-06-05T07:41:55","slug":"gestio-de-crisi-des-del-gabinet-de-premsa-vertice","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gestio-de-crisi-des-del-gabinet-de-premsa-vertice\/","title":{"rendered":"Gesti\u00f3 de crisi des del gabinet de premsa | Vertice"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Al llarg de la vida de les organitzacions, s\u00f3n moltes les ocasions en les quals s&#8217;hauran d&#8217;enfrontar a situacions de \u201ccrisis\u201d; en diferents graus. Una crisi per a una entitat pot ser des d&#8217;una reforma en el conveni col\u00b7lectiu a un esc\u00e0ndol de corrupci\u00f3 en la c\u00fapula executiva. Evidentment, depenent de la grand\u00e0ria de l&#8217;empresa; la possibilitat d&#8217;exposar-se a una crisi de gran import\u00e0ncia ser\u00e0 proporcional. Avui, en el blog de V3rtice, <a title=\"ag\u00e8ncia de comunicaci\u00f3 a Barcelona\" href=\"\/assessoria-comunicacio\">ag\u00e8ncia de comunicaci\u00f3 a Barcelona<\/a>, parlarem de la gesti\u00f3 de crisi d&#8217;una organitzaci\u00f3 des de la seva comunicaci\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>El primer que hem d&#8217;assenyalar \u00e9s que una crisi organizacional, encara que no sol ser evitable, sempre es pot preveure i existeixen certs aspectes que una empresa ha d&#8217;haver estudiat amb anterioritat per; si es d\u00f3na el cas; poder minimitzar l&#8217;impacte. Tanmateix,\u00a0havent pres aquestes mesures preventives, arriba el moment de crisi, el primer que hem de tenir en compte s\u00f3n tres paraules: proactividad, responsabilitat i l&#8217;esmentada previsi\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Proactividad perqu\u00e8 no ens podem deixar portar pels esdeveniments. Si la premsa est\u00e0 parlant malament de la nostra organitzaci\u00f3, el menys que podem fer \u00e9s compar\u00e8ixer davant els mitjans i donar la nostra versi\u00f3 dels fets. Intentar contrarestar les seves accions.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>En segon lloc, tenim la responsabilitat. Aix\u00f2 no \u00e9s m\u00e9s que una continuaci\u00f3 natural del que deu ser la l\u00ednia d&#8217;acci\u00f3 general de l&#8217;organitzaci\u00f3. D&#8217;una empresa que ha com\u00e8s actes irresponsables no es pot esperar que gestioni les conseq\u00fc\u00e8ncies i repercussi\u00f3 de les seves accions d&#8217;una altra forma. No \u00e9s ni m\u00e9s ni menys que \u201cactuar amb cap\u201d.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Finalment, ser previsor. La improvisaci\u00f3 \u00e9s dolenta consellera en casos de crisis i el que no pot oc\u00f3rrer \u00e9s que ens enxampin \u201camb els pantalons baixats\u201d. Per exemple, tenir preparats dossiers per distribuir sobre l&#8217;organitzaci\u00f3, la seva responsabilitat social, la seva forma d&#8217;entendre la seva relaci\u00f3 amb els p\u00fablics\u2026 Tampoc est\u00e0 de m\u00e9s tenir una nota de premsa pr\u00e8viament redactada, alguns contactes amb la premsa als quals sabem que podem rec\u00f3rrer\u2026<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">No podem obviar el fet que un pas en fals per part de l&#8217;organitzaci\u00f3, sumat al fet que la premsa es faci ress\u00f2 del mateix; pot destruir anys de bona reputaci\u00f3 que ha requerit anys de comunicaci\u00f3. Per\u00f2, veient-ho des del punt de vista m\u00e9s positiu, aix\u00f2 pot servir perqu\u00e8 l&#8217;organitzaci\u00f3 corregeixi errors i surti enfortida de la crisi. Seguiu atents al blog de V3rtice, ag\u00e8ncia de comunicaci\u00f3 a Barcelona, per saber m\u00e9s sobre la comunicaci\u00f3 de crisi.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Al llarg de la vida de les organitzacions, s&oacute;n moltes les ocasions en les quals s&#8217;hauran d&#8217;enfrontar a situacions de &ldquo;crisis&rdquo;; en diferents graus. <\/span><\/p>\n","protected":false},"author":15,"featured_media":24533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1-300x218.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1-768x559.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1-1024x746.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-comunicacion-de-crisisblog-v3rtice-01-1.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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