{"id":3671,"date":"2017-07-17T00:00:00","date_gmt":"2017-07-16T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/07\/17\/gabinet-de-premsa-institucional\/"},"modified":"2025-06-05T09:41:55","modified_gmt":"2025-06-05T07:41:55","slug":"gabinet-de-premsa-institucional","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gabinet-de-premsa-institucional\/","title":{"rendered":"Gabinet de premsa institucional"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Una de les tasques que m\u00e9s beneficis indirectes proporciona a les organitzacions \u00e9s una bona gesti\u00f3 del seu <a title=\"gabinet de premsa a Barcelona\" href=\"\/assessoria-comunicacio\">gabinet de premsa a Barcelona<\/a>. Des del blog de V3rtice us hem parlat en m\u00e9s ocasions de quins s\u00f3n les funcions d&#8217;un \u00f2rgan com aquest i hem aprofundit en alguns dels diferents tipus de gabinet. Avui, des de V3rtice, ag\u00e8ncia de comunicaci\u00f3 a Barcelona, volem parlar-vos d&#8217;una altra modalitat: el gabinet institucional.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>El terme \u201cinstitucional\u201d s&#8217;utilitza generalment per definir a tots aquells que compten amb poder pol\u00edtic a nivell nacional, d&#8217;una autonomia, una diputaci\u00f3 o local; pel que sembla bastant evident deduir quin \u00e9s l&#8217;\u00e0mbit d&#8217;aquest tipus de professionals de la comunicaci\u00f3. S&#8217;encarreguen, en efecte, de mantenir intactes les relacions directes o indirectes dels \u00f2rgans de govern amb els seus p\u00fablics a trav\u00e9s de diferents formes de comunicaci\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Moltes vegades, el p\u00fablic general cau en la idea err\u00f2nia de confondre les funcions del gabinet de comunicaci\u00f3 institucional amb el del partit pol\u00edtic que t\u00e9\u00a0al c\u00e0rrec. Posem per exemple l&#8217;actual executiva espanyola: en el cas del Partit Popular, el seu responsable de comunicaci\u00f3 \u00e9s Pablo Casado o; com el seu c\u00e0rrec indica; \u201csotssecretari de comunicaci\u00f3\u201d. Ell s&#8217;encarrega de ser la cara visible del partit, b\u00e9 sigui en actes com a m\u00edtings o atenent als mitjans de comunicaci\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>D&#8217;altra banda, tenim el gabinet de la Moncloa. En aquest cas, la funci\u00f3, malgrat similar, \u00e9s totalment oposada en molts sentits. La tasca d&#8217;aquest equip \u00e9s assessorar els moviments de tots els c\u00e0rrecs pol\u00edtics del govern central. No obstant aix\u00f2, la seva tasca \u00e9s romandre en l&#8217;ombra; al contrari d&#8217;un portaveu del partit pol\u00edtic. Ells aconsellen, preparen, fan seguiment, redacten comunicats\u2026 per\u00f2 sempre des de l&#8217;anonimat. Dins d&#8217;aquest gabinet trobem diferents departaments com a \u201cserveis de premsa oficials\u201d, \u201cAdministraci\u00f3 de l&#8217;exterior\u201d o \u201cpremsa estrangera\u201d.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Com haureu pogut percebre, ambdues tasques s\u00f3n complexes a la seva manera; ja que els riscos de l&#8217;exposici\u00f3 completa a l&#8217;opini\u00f3 p\u00fablica s\u00f3n complementaris als d&#8217;un bon treball de fons en el qual una altra persona \u2013en el cas que ens ocupa, alg\u00fa del govern central-, ser\u00e0 la \u00faltima responsable de les seves accions i paraules. Seguiu atents al blog de V3rtice, ag\u00e8ncia de comunicaci\u00f3 a Barcelona, si voleu saber m\u00e9s secrets de l&#8217;apassionant i; sovint poc reconegut; m\u00f3n de la comunicaci\u00f3 corporativa.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Una de les tasques que m&eacute;s beneficis indirectes proporciona a les organitzacions &eacute;s una bona gesti&oacute; del seu gabinet de premsa.<\/span><\/p>\n","protected":false},"author":15,"featured_media":24531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1-300x159.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-institucionalblog-de-v3rtice-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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