{"id":3668,"date":"2017-07-11T00:00:00","date_gmt":"2017-07-10T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/07\/11\/la-publicitat-en-el-sector-de-lalimentacio\/"},"modified":"2025-06-05T09:41:56","modified_gmt":"2025-06-05T07:41:56","slug":"la-publicitat-en-el-sector-de-lalimentacio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-el-sector-de-lalimentacio\/","title":{"rendered":"La publicitat en el sector de l&#8217;alimentaci\u00f3"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a <a title=\"ag\u00e8ncia de publicitat a Barcelona\" href=\"\/publicitat-barcelona\">ag\u00e8ncia de publicitat a Barcelona<\/a>\u00a0sabem que l&#8217;alimentaci\u00f3 \u00e9s un dels sectors que m\u00e9s part del PIB dels pa\u00efsos concentra. No obstant aix\u00f2, poques vegades es parla de com s&#8217;executa la publicitat en aquest camp; probablement perqu\u00e8 \u00e9s menys \u201cglamuroso\u201d que parlar d&#8217;anuncis de perfum o de cotxes. En el blog de V3rtice, ag\u00e8ncia de publicitat a Barcelona, volem trencar una llan\u00e7a a favor de la publicitat en l&#8217;alimentaci\u00f3 i fer un petit recorregut per aquesta ind\u00fastria.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Un primer aspecte que caldria destacar \u00e9s la tend\u00e8ncia actual del sector a la medicalizaci\u00f3n de tots els productes. En l&#8217;obsessi\u00f3 insana que se&#8217;ns ha tractat d&#8217;imposar en els \u00faltims anys pel culte al cos i a la salut, sembla que un aliment no ens aporta\u00a0res si no t\u00e9 una etiqueta especial. \u201cLight\u201d, \u201cZero\u201d, \u201cbio\u201d, \u201cress\u00f2\u201d, \u201cnatural\u201d, \u201cbifidus\u201d, \u201cs\u00faper-aliment\u201d \u2026 sembla que una simple poma ha de portar reconegudes totes les seves propietats en el etiquetaje perqu\u00e8 resulti atractiva. No \u00e9s m\u00e9s que una estrat\u00e8gia per crear una necessitat en la ment del consumidor, en aquest cas amb un tema que la gent es pren molt de deb\u00f2: la seva pr\u00f2pia salut.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Precisament per aquesta vinculaci\u00f3 directa amb assumptes de salut, la publicitat d&#8217;aliments sempre ha estat especialment regulada. Com en qualsevol tipus d&#8217;acci\u00f3 publicit\u00e0ria, est\u00e0 prohibida l&#8217;omissi\u00f3 de dades (publicitat enganyosa), la distorsi\u00f3 del comportament del consumidor i els missatges ambigus que puguin desencadenar en una interpretaci\u00f3 err\u00f2nia per part dels receptors. En aquest \u00e0mbit, a m\u00e9s, podem afegir que estan prohibides les aportacions de testimoniatges sanitaris o cient\u00edfics com a aval, la promoci\u00f3 de consum de determinats aliments com a substituts d&#8217;un r\u00e8gim nutricional adequat i afirmar que aquests productes tenen conseq\u00fc\u00e8ncies directes en la curaci\u00f3 de malalties.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Un aspecte en el qual s&#8217;ha de tenir especial cuidat si desitgem publicitar aliments \u00e9s la vinculaci\u00f3 amb nens i joves i com pot afectar als seus h\u00e0bits alimentosos. Des de\u00a0la promoci\u00f3 d&#8217;aliments per a beb\u00e8s -si es fa refer\u00e8ncia els seus beneficis en relaci\u00f3 amb l&#8217;alimentaci\u00f3 materna-; com en els productes que poden provocar obesitat en adolescents, tot s&#8217;ha tractat de regular. La m\u00e0xima dels legisladors \u00e9s que els menors tenen una capacitat de decisi\u00f3 i judici m\u00e9s f\u00e0cilment influenciables que els adults.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">La publicitat en el sector aliment\u00f3s podria donar per a centenars de posts en el Blog de V3rtice, ag\u00e8ncia de comunicaci\u00f3 a Barcelona, per\u00f2 fins a aqu\u00ed el nostre petit recorregut d&#8217;avui.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Com a ag&egrave;ncia de publicitat a Barcelona sabem que l&#8217;alimentaci&oacute; &eacute;s un dels sectors que m&eacute;s part del PIB dels pa&iuml;sos concentra.<\/span><\/p>\n","protected":false},"author":15,"featured_media":24536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice-300x192.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice-768x491.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice-1024x655.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-en-el-sector-de-la-alimentacionblog-v3rtice.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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