{"id":3653,"date":"2017-06-15T00:00:00","date_gmt":"2017-06-14T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/06\/15\/que-es-una-agencia-de-publicitat-quins-serveis-oferim\/"},"modified":"2025-06-05T09:41:58","modified_gmt":"2025-06-05T07:41:58","slug":"que-es-una-agencia-de-publicitat-quins-serveis-oferim","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-una-agencia-de-publicitat-quins-serveis-oferim\/","title":{"rendered":"Qu\u00e8 \u00e9s una ag\u00e8ncia de publicitat? Quins serveis oferim?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>S\u00f3n ja moltes les entrades que hem ocupat en aquest blog de V3rtice explicant assumptes de tem\u00e0tica molt variada i espec\u00edfica. El que mai hav\u00edem abordat fins ara \u00e9s una q\u00fcesti\u00f3 aparentment senzilla per\u00f2 que no per aix\u00f2 s&#8217;ha de passar per alt: Qu\u00e8 \u00e9s una ag\u00e8ncia de publicitat? Molts de vosaltres probablement no us heu parat a pensar una definici\u00f3, ja que ho teniu interioritzar. Avui, en la nostra entrada, intentarem crear una definici\u00f3 el m\u00e9s precisa possible de qu\u00e8 \u00e9s una\u00a0<a href=\"\/serveis-comunicacio-barcelona\">ag\u00e8ncia de publicitat i quins s\u00f3n els seus serveis i funcions.<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Es defineix ag\u00e8ncia de publicitat a aquella empresa de titularitat molt probablement privada i car\u00e0cter professional que es dedica a crear plans de comunicaci\u00f3 i publicitat per a tercers (organitzacions o persones f\u00edsiques), executar-los i distribuir-los. Normalment es componen de m\u00e9s d&#8217;una persona, amb estudis i experi\u00e8ncia en \u00e0mbits diversos com el m\u00e0rqueting, el disseny gr\u00e0fic o les relacions p\u00fabliques. Poden tenir car\u00e0cter internacional, nacional o fins i tot local i grand\u00e0ries de plantilla molt diversos.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>En general, es divideixen en diferents departaments; cadascun d&#8217;ells especialitzat en una de les fases del pla de comunicaci\u00f3 a desenvolupar. Aix\u00ed, tenim el departament creatiu, que s&#8217;encarrega de pensar la campanya posant en valor detallis com l&#8217;originalitat i el coneixement del p\u00fablic objectiu i les seves necessitats. El departament de comptes s&#8217;encarrega de mantenir un contacte directe amb els clients existents i promocionar a l&#8217;ag\u00e8ncia entre aquells potencials.<\/p>\n<p>La seva tasca \u00e9s m\u00e9s pr\u00f2pia de les relacions p\u00fabliques que de la publicitat, ja que ha de saber acontentar als seus p\u00fablics i ser\u00e0 el responsable \u00faltim davant ells. Tamb\u00e9 tenim el departament de mitjans, la tasca essencial dels quals \u00e9s la compra d&#8217;espais i temps en els diferents mitjans en els quals l&#8217;anunciant est\u00e0 interessat. Aquests s\u00f3n les seccions b\u00e0siques dins d&#8217;una ag\u00e8ncia, encara que en moltes ocasions i depenent de la grand\u00e0ria es poden afegir altres com el departament de nous mitjans, que s&#8217;encarrega de tot all\u00f2 relacionat amb internet; o el departament de relacions p\u00fabliques, que es pot externalitzar a trav\u00e9s d&#8217;una altra ag\u00e8ncia especialitzada.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Les tasques dins d&#8217;una ag\u00e8ncia de publicitat s\u00f3n tantes com l&#8217;anunciant requereixi d&#8217;ells i va des de l&#8217;organitzaci\u00f3 de promocions o esdeveniments a la creaci\u00f3 d&#8217;espots, gr\u00e0fiques, tascons, branded content\u2026 Tamb\u00e9 deu realitzar tasques de relaci\u00f3 amb mitjans i capdavanters d&#8217;opini\u00f3, tant per a la producci\u00f3 de contingut pagat com per mantenir una bona reputaci\u00f3 en la marca.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>S&oacute;n ja moltes les entrades que hem ocupat en aquest blog de V3rtice explicant assumptes de tem&agrave;tica molt variada i espec&iacute;fica. <\/span><\/p>\n","protected":false},"author":15,"featured_media":24579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1-1024x682.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s una ag\u00e8ncia de publicitat? Quins serveis oferim? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Els serveis d&#039;una ag\u00e8ncia de publicitat estan especialitzats en la creaci\u00f3, planificaci\u00f3 i execuci\u00f3 d&#039;estrat\u00e8gies de comunicaci\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-una-agencia-de-publicitat-quins-serveis-oferim\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s una ag\u00e8ncia de publicitat? Quins serveis oferim? - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Els serveis d&#039;una ag\u00e8ncia de publicitat estan especialitzats en la creaci\u00f3, planificaci\u00f3 i execuci\u00f3 d&#039;estrat\u00e8gies de comunicaci\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-una-agencia-de-publicitat-quins-serveis-oferim\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-14T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:41:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidad-barcelonablog-v3rtice-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/que-es-una-agencia-de-publicitat-quins-serveis-oferim\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/que-es-una-agencia-de-publicitat-quins-serveis-oferim\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"Qu\u00e8 \u00e9s una ag\u00e8ncia de publicitat? 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