{"id":3651,"date":"2017-06-12T00:00:00","date_gmt":"2017-06-11T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/06\/12\/passos-a-seguir-per-organitzar-un-esdeveniment-duna-prestigiosa-marca\/"},"modified":"2025-06-05T09:41:58","modified_gmt":"2025-06-05T07:41:58","slug":"passos-a-seguir-per-organitzar-un-esdeveniment-duna-prestigiosa-marca","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/passos-a-seguir-per-organitzar-un-esdeveniment-duna-prestigiosa-marca\/","title":{"rendered":"Passos a seguir per organitzar un esdeveniment d&#8217;una prestigiosa marca"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>La celebraci\u00f3 de grans esdeveniments requereix d&#8217;una agencia organitzadora amb experi\u00e8ncia en el camp en el qual s&#8217;inclogui l&#8217;acte, a m\u00e9s d&#8217;una s\u00e8rie de circumst\u00e0ncies prop\u00edcies que moltes vegades s&#8217;escapen al control dels amfitrions. En el blog de V3rtice, <a href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de comunicaci\u00f3 i organitzaci\u00f3 d&#8217;esdeveniments<\/a>\u00a0a Barcelona, volem acostar-vos als passos a seguir per organitzar un esdeveniment d&#8217;una marca prestigiosa. Per a aix\u00f2 utilitzarem com a exemple la Barcelona Bridal Week. El congr\u00e9s de professionals del sector nupcial porta celebrant-se durant m\u00e9s de 27 edicions a Barcelona, i cada any aconsegueix major pres\u00e8ncia internacional.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>La quantitat d&#8217;aflu\u00e8ncia de p\u00fablic professional i no professional \u00e9s un dels principals factors a tenir en compte. En el cas d&#8217;aquesta fira \u00e9s especialment destacable\u00a0aquesta dada perqu\u00e8 cadascun dels p\u00fablics tindr\u00e0 activitats i espais diferenciats. D&#8217;una banda est\u00e0 el sal\u00f3 per a visitants, en el qual centenars de marques exposen les seves \u00faltimes col\u00b7leccions en vestits i accessoris per a nuvis i convidats. Per l&#8217;altre, est\u00e0 la part m\u00e9s \u201cglamourosa\u201d en la qual les signatures de dissenyadors desfilen, atreuen als mitjans de comunicaci\u00f3 i a les celebrities.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Ens centrarem en aquest segon vessant de la fira per tractar d&#8217;indagar una mica en els secrets d&#8217;un esdeveniment que aconsegueix cobertura a nivell nacional, tant en mitjans generalistes com en altres especialitzats en moda. El primer aspecte a tenir en compte s\u00f3n les col\u00b7laboracions i patrocinis. En aquest cas, la fira compta amb una \u201cmarca de joies oficial\u201d, Rabat; un mig col\u00b7laborador, la revista Hola; una \u201cmarca de perruqueria oficial\u201d, L\u2019Oreal; un \u201ccava oficial\u201d, Gramona; un \u201cmaquillador oficial\u201d, Mac; \u201cspa oficial\u201d, Cowshed i aix\u00ed fins a m\u00e9s de catorze marques involucrades. Tamb\u00e9 hi ha els coneguts com a \u201cmitjana partners\u201d, que es tracta de gaireb\u00e9 30 mitjans de comunicaci\u00f3 especialitzats en moda nupcial de tot el m\u00f3n. Si tenim en compte l&#8217;entramat d&#8217;acords, col\u00b7laboracions i altres formes de sponsor que poden existir amb una quantitat tan elevada d&#8217;organitzacions involucrades.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>A tots aquests grups d&#8217;opini\u00f3, hem d&#8217;afegir les celebrities, models, dissenyadors i tots els tipus de personatges p\u00fablics que amb la seva pres\u00e8ncia atrauran als mitjans. En el cas d&#8217;aquesta \u00faltima edici\u00f3 de la Barcelona Bridal Week, Daniella Semaan, Antonella Roccuzzo, Alba Carrillo, Natalia S\u00e1nchez, Esmeralda Moya s\u00f3n solament alguns dels noms que es van asseure en el front row de les desfilades.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Com haureu pogut esbrinar, l&#8217;organitzaci\u00f3 d&#8217;un esdeveniment de tal envergadura pot donar per a milers d&#8217;entrades del nostre blog de V3rtice, ag\u00e8ncia de comunicaci\u00f3 a Barcelona, per\u00f2 deixarem alguna cosa pels post seg\u00fcents \ud83d\ude09<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>La celebraci&oacute; de grans esdeveniments requereix d&#8217;una agencia organitzadora amb experi&egrave;ncia en el camp en el qual s&#8217;inclogui l&#8217;acte, a m&eacute;s d&#8217;una s&egrave;rie de circumst&agrave;ncies prop&iacute;cies que moltes vegades s&#8217;escapen al control dels amfitrions.<\/span><\/p>\n","protected":false},"author":15,"featured_media":24587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; 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