{"id":3643,"date":"2017-05-30T00:00:00","date_gmt":"2017-05-29T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/05\/30\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/"},"modified":"2025-06-05T09:41:59","modified_gmt":"2025-06-05T07:41:59","slug":"perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/","title":{"rendered":"Perqu\u00e8 les productores audiovisuals segueixen apostant per la publicitat en TV?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a <a href=\"\/agencia-publicitat-barcelona\">productora audiovisual a Barcelona<\/a>\u00a0afirmem que els n\u00fameros\u00a0no enganyen. Al tancament del passat 2016, la inversi\u00f3 publicit\u00e0ria en televisi\u00f3 a Espanya havia crescut un 6\u20192% en refer\u00e8ncia a l&#8217;any anterior. Arribava aix\u00ed a un total de 2.100 milions d&#8217;euros, pujant per tercer any consecutiu. No obstant, el consum de televisi\u00f3 en les llars ha descendit per quart any consecutiu. El total de minuts per persona i dia s\u00f3n\u00a0els 233 aprox; quatre menys que en el passat exercici. Com s&#8217;explica la relaci\u00f3 entre aquests dos nombres?<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>En primer lloc, per la grand\u00e0ria cada vegada major de les dues grans corporacions televisives del pa\u00eds. Ni m\u00e9s ni menys que el 86\u20194% de la inversi\u00f3 en publicitat s&#8217;acumula en aquests canals, mentre que la resta va sobre\u00a0un 14\u20194%. Les productores de publicitat saben que les audi\u00e8ncies es concentren molt majorit\u00e0riament en Mediaset i Atresmedia. Si a aquesta equaci\u00f3 se suma\u00a0\u201cl&#8217;estrat\u00e8gia sense publicitat\u201d de les cadenes p\u00fabliques, sembla que comencem a poder desxifrar els motius.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>La publicitat en televisi\u00f3 no sembla que s&#8217;hagi ressentit amb l&#8217;aparici\u00f3 de noves plataformes de consum audiovisual, vinculades a internet o a la televisi\u00f3 de pagament. Per a molts experts, aquest augment en les xifres es deu no a l&#8217;aparici\u00f3 de nous anunciants o productors audiovisuals, sin\u00f3 a la recuperaci\u00f3 dels preus de la publicitat; que amb la crisi van baixar dr\u00e0sticament.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Entre els majors avantatges de la publicitat en televisi\u00f3 en comparaci\u00f3 d&#8217;altres suports tenim la facilitat de penetraci\u00f3 en la ment dels consumidors potencials. En aquest sentit es vincula directament amb una capacitat d&#8217;impacte que pot \u201cficar-se en el cap\u201d de l&#8217;espectador sense que aquest perm\u00eds. Quantes vegades hem escoltat melodies d&#8217;anuncis que se&#8217;ns peguen i cantem\u00a0sense voler, sense tenir en compte que diu l&#8217;espot de publicitat?<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>A m\u00e9s, la creativitat dels productors audiovisuals que treballen en l&#8217;actualitat a Espanya \u2013com \u00e9s el cas de V3rtice des de Barcelona- , permet desenvolupar noves formes de publicitat, m\u00e9s enll\u00e0 del cl\u00e0ssic anunci; com tenim el patrocini televisiu; cada vegada tenim m\u00e9s assimilat en la ment del teleespectador; les sobreimpressions, telepromociones o el popular product placement.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">El que sembla clar \u00e9s que, malgrat el vertigin\u00f3s creixement\u00a0de nous suports audiovisuals, la televisi\u00f3 segueix estant m\u00e9s en forma que mai. Les productores de publicitat, com \u00e9s el nostre cas de V3rtice, gr\u00e0cies al seu ampli coneixement del mercat i de les t\u00e8cniques necess\u00e0ries, saben com aprofitar aquest escenari i aconseguir un major impacte per a les marques.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Com a productora audiovisual a Barcelona afirmem que els <\/span><span>n&uacute;meros<\/span><span>&nbsp;no enganyen. Al tancament del passat 2016, la inversi&oacute; publicit&agrave;ria en televisi&oacute; a Espanya havia crescut un 6&rsquo;2% en refer&egrave;ncia a l&#8217;any anterior. Arribava aix&iacute; a un total de 2.100 milions d&#8217;euros, pujant per tercer any consecutiu. <\/span><\/p>\n","protected":false},"author":15,"featured_media":24610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice-300x120.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice-768x307.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Per qu\u00e8 es segueix apostant per la publicitat a la TV? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Com a productora audiovisual a Barcelona, observem que les productores audiovisuals continuen apostant per la TV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per qu\u00e8 es segueix apostant per la publicitat a la TV? - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Com a productora audiovisual a Barcelona, observem que les productores audiovisuals continuen apostant per la TV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-29T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:41:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"Perqu\u00e8 les productores audiovisuals segueixen apostant per la publicitat en TV?\",\"datePublished\":\"2017-05-29T22:00:00+00:00\",\"dateModified\":\"2025-06-05T07:41:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/\"},\"wordCount\":462,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/productora-audiovisual-barcelonablog-v3rtice.jpg\",\"articleSection\":[\"Disseny &amp; Visual\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/\",\"name\":\"Per qu\u00e8 es segueix apostant per la publicitat a la TV? - V3RTICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/productora-audiovisual-barcelonablog-v3rtice.jpg\",\"datePublished\":\"2017-05-29T22:00:00+00:00\",\"dateModified\":\"2025-06-05T07:41:59+00:00\",\"description\":\"Com a productora audiovisual a Barcelona, observem que les productores audiovisuals continuen apostant per la TV.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/#primaryimage\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/productora-audiovisual-barcelonablog-v3rtice.jpg\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/productora-audiovisual-barcelonablog-v3rtice.jpg\",\"width\":975,\"height\":390,\"caption\":\"anunci publicat a tv\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Perqu\u00e8 les productores audiovisuals segueixen apostant per la publicitat en TV?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"name\":\"V3RTICE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\",\"name\":\"V3RTICE\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"width\":386,\"height\":442,\"caption\":\"V3RTICE\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\",\"name\":\"B3rtriz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"caption\":\"B3rtriz\"},\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/author\\\/beatriz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Per qu\u00e8 es segueix apostant per la publicitat a la TV? - V3RTICE","description":"Com a productora audiovisual a Barcelona, observem que les productores audiovisuals continuen apostant per la TV.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/","og_locale":"ca_ES","og_type":"article","og_title":"Per qu\u00e8 es segueix apostant per la publicitat a la TV? - V3RTICE","og_description":"Com a productora audiovisual a Barcelona, observem que les productores audiovisuals continuen apostant per la TV.","og_url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/","og_site_name":"V3RTICE","article_published_time":"2017-05-29T22:00:00+00:00","article_modified_time":"2025-06-05T07:41:59+00:00","og_image":[{"width":975,"height":390,"url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","type":"image\/jpeg"}],"author":"B3rtriz","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"B3rtriz","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/#article","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/"},"author":{"name":"B3rtriz","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591"},"headline":"Perqu\u00e8 les productores audiovisuals segueixen apostant per la publicitat en TV?","datePublished":"2017-05-29T22:00:00+00:00","dateModified":"2025-06-05T07:41:59+00:00","mainEntityOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/"},"wordCount":462,"commentCount":0,"publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","articleSection":["Disseny &amp; Visual"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/","url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/","name":"Per qu\u00e8 es segueix apostant per la publicitat a la TV? - V3RTICE","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/#primaryimage"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","datePublished":"2017-05-29T22:00:00+00:00","dateModified":"2025-06-05T07:41:59+00:00","description":"Com a productora audiovisual a Barcelona, observem que les productores audiovisuals continuen apostant per la TV.","breadcrumb":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/#primaryimage","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/productora-audiovisual-barcelonablog-v3rtice.jpg","width":975,"height":390,"caption":"anunci publicat a tv"},{"@type":"BreadcrumbList","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/perque-les-productores-audiovisuals-segueixen-apostant-per-la-publicitat-en-tv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/v3rtice.srvcactus.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Perqu\u00e8 les productores audiovisuals segueixen apostant per la publicitat en TV?"}]},{"@type":"WebSite","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","name":"V3RTICE","description":"","publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v3rtice.srvcactus.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization","name":"V3RTICE","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","width":386,"height":442,"caption":"V3RTICE"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591","name":"B3rtriz","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","caption":"B3rtriz"},"url":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/"}]}},"_links":{"self":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/comments?post=3643"}],"version-history":[{"count":1,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3643\/revisions"}],"predecessor-version":[{"id":18423,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3643\/revisions\/18423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media\/24610"}],"wp:attachment":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media?parent=3643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/categories?post=3643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/tags?post=3643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}