{"id":3642,"date":"2017-05-15T00:00:00","date_gmt":"2017-05-14T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/05\/15\/gabinet-de-premsa-a-barcelona-part-ii\/"},"modified":"2025-06-05T09:41:59","modified_gmt":"2025-06-05T07:41:59","slug":"gabinet-de-premsa-a-barcelona-part-ii","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gabinet-de-premsa-a-barcelona-part-ii\/","title":{"rendered":"Gabinet de premsa a Barcelona, Part II"},"content":{"rendered":"<div class=\"traductor-textarea form-group\">\n<div class=\"textarea-desti col-xs-12 col-sm-6\">\n<div class=\"form-control second-textarea\" style=\"text-align: justify;\">\n<p>Hola lectors del bloc de l&#8217;ag\u00e8ncia de comunicaci\u00f3 de Barcelona V3rtice! Tal com us avancem en el post anterior, avui continuarem parlant de la funci\u00f3 de gabinet de premsa; utilitzant com a exemple el nostre treball amb la Cl\u00ednica Luis Navarro. Ens hav\u00edem quedat en la selecci\u00f3 de mitjans segons\u00a0el target de la marca, aix\u00ed que\u2026 comencem!<\/p>\n<p>El pas seg\u00fcent per a continuar amb la nostra estrat\u00e8gia \u00e9s redactar les peces amb les quals ens posarem en contacte amb els mitjans escollits. Encara que en aquest camp la creativitat juga un paper important, hi ha determinades peces redaccionales que s\u00f3n b\u00e0siques per a qualsevol tipus de situaci\u00f3. Una nota de premsa \u00e9s l&#8217;element b\u00e0sic per a presentar-nos davant els periodistes. La seva redacci\u00f3 correcta donaria per a diverses entrades, aix\u00ed que aqu\u00ed ens limitarem a dir que ha d&#8217;utilitzar l&#8217;estructura de pir\u00e0mide invertida i, sobretot, tenir alguna cosa que explicar. Tamb\u00e9 \u00e9s una bona idea tenir un dossier disponible, perqu\u00e8 en cas que algun mitj\u00e0 li interessi o vulgui ampliar informaci\u00f3, poder enviar-li-ho el m\u00e9s r\u00e0pid possible. Partint d&#8217;aquests dos punts essencials, la resta queda a la imaginaci\u00f3 del gabinet de premsa Barcelona.<\/p>\n<p>A continuaci\u00f3, haurem d&#8217;iniciar la comunicaci\u00f3 amb els mitjans. Aquesta tasca no sempre \u00e9s senzilla, ja que en general els periodistes no s\u00f3n f\u00e0cils de contactar. En general, caldr\u00e0 cridar a centraletes, escoltar molta \u201cmusiqueta\u201d d&#8217;espera i tenir paci\u00e8ncia. Una vegada s&#8217;ha pogut parlar amb el periodista de la secci\u00f3 que ens interessa, el proc\u00e9s s&#8217;escur\u00e7ar\u00e0 considerablement.<\/p>\n<p>\u00c9s el moment de \u201cvendre-li la idea\u201d al redactor en q\u00fcesti\u00f3. En el cas del nostre treball en V3rtice, ag\u00e8ncia de comunicaci\u00f3 a Barcelona, amb Luis Navarro; ten\u00edem una basa principal: fa un parell d&#8217;anys, un altre dels seus programes d&#8217;aprimar-se\u00a0v\u00e0rem aconseguir que f\u00f3s un \u00e8xit en mitjans gr\u00e0cies a\u00a0una estrat\u00e8gia de celebrities.\u00a0\u00a0Gr\u00e0cies a aquest feedback anterior, diferents mitjans es van mostrar interessats a parlar amb l&#8217;empresa per a ampliar informaci\u00f3.<\/p>\n<p>I est \u00e9s el seg\u00fcent pas, tractar de concertar trobades; tant si \u00e9s per a ampliar informaci\u00f3 com per a arreplegar declaracions o; el que tot gabinet desitja; que es publiqui una entrevista \u00edntegra amb la imatge visible de la marca. Si tots els passos es duen a terme\u00a0correctament, l&#8217;\u00fanica cosa que queda \u00e9s realitzar un seguiment exhaustiu de les aparicions en mitjans (format, contingut, dades aportades, possibilitat de futures col\u00b7laboracions, etc.).<\/p>\n<p>Com ja us vaig comentar al principi, \u00e9s un treball molt\u00a0gratificant per\u00f2 que requereix de const\u00e0ncia, coneixements dels\u00a0mitjans i de redacci\u00f3 i molta paci\u00e8ncia. I fins aqu\u00ed el nostre post d&#8217;avui de V3rtice, <a href=\"\/serveis-comunicacio-barcelona\">ag\u00e8ncia de comunicaci\u00f3 a Barcelona.<\/a>\u00a0Fins a la pr\u00f2xima!<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Hola lectors del bloc de l&#8217;ag&egrave;ncia de comunicaci&oacute; de Barcelona V3rtice! Tal com us avancem en el post anterior, avui continuarem parlant de la funci&oacute; de gabinet de premsa; utilitzant com a exemple el nostre treball amb la Cl&iacute;nica Luis Navarro<\/span><\/p>\n","protected":false},"author":15,"featured_media":24619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1-768x432.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabiente-de-prensa-barcelonablog-v3rtice-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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