{"id":3641,"date":"2017-05-12T00:00:00","date_gmt":"2017-05-11T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/05\/12\/gabinet-de-premsa-a-barcelona\/"},"modified":"2025-06-05T09:41:59","modified_gmt":"2025-06-05T07:41:59","slug":"gabinet-de-premsa-a-barcelona","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gabinet-de-premsa-a-barcelona\/","title":{"rendered":"Gabinet de premsa a Barcelona"},"content":{"rendered":"<div style=\"text-align: justify;\">Una de les tasques m\u00e9s satisfact\u00f2ries per\u00f2 que m\u00e9s treball requereixen d&#8217;entre totes les que realitzem en V3rtice, la nostra ag\u00e8ncia de comunicaci\u00f3, \u00e9s el gabinet de premsa. Avui, des del nostre bloc us volem fer un xicotet recorregut per les funcions que desenvolupem en aquest \u00e0mbit, posant com a exemple el nostre treball per a la Cl\u00ednica Luis Navarro.<\/div>\n<div><\/div>\n<div style=\"text-align: justify;\">El primer que hem de fer \u00e9s definir les funcions d&#8217;un gabinet de premsa, per a aquells que estigueu una mica despistats. Els mitjans de comunicaci\u00f3 reben cada dia una quantitat d\u00b4inputs que moltes vegades no saben manejar apropiadament, milers de not\u00edcies que arriben a la redacci\u00f3 de part d&#8217;ag\u00e8ncies, internet, altres periodistes, marques, etc. D&#8217;altra banda, tota marca desitja arribar al seu p\u00fablic de la forma m\u00e9s directa i honesta possible. Al mig, estan els gabinets. Aquest grup de professionals de la comunicaci\u00f3 s&#8217;encarrega de posar en contacte a mitjans i empreses per a crear contingut de qualitat, i sempre amb noticiabilitat sobre un determinat tema que li interessa al client.<\/div>\n<div><\/div>\n<div style=\"text-align: justify;\">Tots sabem que no \u00e9s el mateix per a un lector trobar-se un anunci enmig del\u00a0diari que trobar contingut elaborat, interessant, de qualitat i que li\u00a0aport\u00f3\u00a0alguna cosa sobre aqueixa mateixa marca. Aquesta \u00e9s la difer\u00e8ncia essencial entre la publicitat i les relacions p\u00fabliques.<\/div>\n<div><\/div>\n<div style=\"text-align: justify;\">Per a fer arribar al p\u00fablic interessat informaci\u00f3 sobre el nostre client Luis Navarro, el primer que vam fer a V3rtice \u00e9s un estudi de p\u00fablics de l&#8217;empresa. Aix\u00ed, ens vam adonar que els clients principals del programa d\u00b4aprimar-se era un target bastant definit: dones de mitja edat, evidentment preocupades per la seva salut i el seu aspecte. D&#8217;aquesta manera, vam poder escur\u00e7ar el tipus de mitjans amb el qual hav\u00edem de treballar. Decidim que ens centrar\u00edem en revistes de bellesa i moda d&#8217;una banda, i en seccions de societat i salut de mitjans generalistes.<\/div>\n<div><\/div>\n<div style=\"text-align: justify;\">Com us vaig avan\u00e7ar al principi, el treball de gabinet de premsa a Barcelona no \u00e9s senzill. En la seg\u00fcent entrada del nostre bloc de V3rtice podreu veure els passos seg\u00fcents d&#8217;aquesta estrat\u00e8gia, que us avancem continua amb la redacci\u00f3 de peces informatives. Fins la propera!<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Una de les tasques m&eacute;s satisfact&ograve;ries per&ograve; que m&eacute;s treball requereixen d&#8217;entre totes les que realitzem en V3rtice, la nostra ag&egrave;ncia de comunicaci&oacute;, &eacute;s el gabinet de premsa.<\/span><\/p>\n","protected":false},"author":15,"featured_media":24617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; 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