{"id":3638,"date":"2017-05-08T00:00:00","date_gmt":"2017-05-07T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/05\/08\/disseny-grafic-per-a-les-campanyes-de-publicitat\/"},"modified":"2025-06-05T09:41:59","modified_gmt":"2025-06-05T07:41:59","slug":"disseny-grafic-per-a-les-campanyes-de-publicitat","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/disseny-grafic-per-a-les-campanyes-de-publicitat\/","title":{"rendered":"Disseny gr\u00e0fic per a les campanyes de publicitat"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a ag\u00e8ncia de publicitat a Barcelona tenim molt clar que el disseny gr\u00e0fic \u00e9s una part inherent i indispensable en la comunicaci\u00f3 d&#8217;una marca. Des de les targetes de visita a les notes de premsa, passant per v\u00eddeos institucionals i publicitat below the line. El disseny gr\u00e0fic \u00e9s una potent eina que ajuda a donar coher\u00e8ncia i pres\u00e8ncia a l&#8217;organitzaci\u00f3. Avui, en el blog de V3rtice, ag\u00e8ncia de publicitat a Barcelona, ens acostarem a solament una de les facetes del disseny gr\u00e0fic: la seua import\u00e0ncia i el seu paper clau en les campanyes de publicitat.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>El disseny gr\u00e0fic est\u00e0 present en la publicitat en tot tipus de forma i plataforma. Solament cal fer una ullada a anuncis aclamats per la cr\u00edtica com els quals realitza Ikea o Estel Damm peri\u00f2dicament per a adonar-nos que l&#8217;elecci\u00f3 de colors, de tipografies, de disposicions en pantalla\u2026 no s\u00f3n casuals, el disseny gr\u00e0fic permet aportar un look&amp;feel propi a la campanya.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Per\u00f2 si hi ha un format en el qual el disseny gr\u00e0fic triomfa per si mateix, aqueixos s\u00f3n els visuals. El disseny gr\u00e0fic publicitari inclou el com es maqueta, dissenya i crea la publicitat tant en formats f\u00edsics com a web. Revistes, peri\u00f2dics, flyers, cat\u00e0legs, mupis, exteriors\u2026 Tot all\u00f2 que \u201centre pels ulls\u201d \u00e9s susceptible de ser analitzat des de la perspectiva del disseny gr\u00e0fic. Per a\u00e7\u00f2, els nostres dissenyadors treballen minuciosament en la conceptualitzaci\u00f3 del propi disseny.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Al cap i a la fi, la publicitat i el disseny s\u00f3n dues potes que sostenen el missatge de la marca. Una bona idea amb un disseny pobre no ser\u00e0 recordada i una campanya de publicitat que t\u00e9 un missatge buit per\u00f2 una est\u00e8tica cuidada no ser\u00e0 presa de deb\u00f2 per no aportar gens. Tots dos s\u00f3n aspectes complementaris i s&#8217;han de tenir en compte per igual. La nostra ag\u00e8ncia de publicitat a Barcelona compta amb dissenyadors gr\u00e0fics que s&#8217;encarreguen de l&#8217;a conceptualitzaci\u00f3 i execuci\u00f3 del disseny gr\u00e0fic en les campanyes de publicitat.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Com a ag&egrave;ncia de publicitat a Barcelona tenim molt clar que el disseny gr&agrave;fic &eacute;s una part inherent i indispensable en la comunicaci&oacute; d&#8217;una marca. <\/span><\/p>\n","protected":false},"author":15,"featured_media":24634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1-300x212.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-campana-de-publicidadblog-v3rtice-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disseny gr\u00e0fic per a les campanyes de publicitat - V3RTICE<\/title>\n<meta name=\"description\" content=\"El disseny gr\u00e0fic exerceix un paper vital en la comunicaci\u00f3 de marca. Explorem la seva import\u00e0ncia en les campanyes publicit\u00e0ries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, noimageindex\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/disseny-grafic-per-a-les-campanyes-de-publicitat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disseny gr\u00e0fic per a les campanyes de publicitat - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"El disseny gr\u00e0fic exerceix un paper vital en la comunicaci\u00f3 de marca. 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