{"id":3637,"date":"2017-05-05T00:00:00","date_gmt":"2017-05-04T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/05\/05\/gabinet-de-premsa-per-a-festivals-de-musica\/"},"modified":"2025-06-05T09:42:00","modified_gmt":"2025-06-05T07:42:00","slug":"gabinet-de-premsa-per-a-festivals-de-musica","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gabinet-de-premsa-per-a-festivals-de-musica\/","title":{"rendered":"Gabinet de premsa per a festivals de m\u00fasica"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a gabinet de premsa a Barcelona afirmem que un dels esdeveniments m\u00e9s esperats de l&#8217;estiu per a una gran part de la poblaci\u00f3 s\u00f3n els festivals de m\u00fasica. En esdeveniments de tot tipus i grand\u00e0ria es donen cita milers de mel\u00f2mans que gaudeixen amb cartells replets d&#8217;artistes i concentrats en uns dies. Avui, en el bloc de V3rtice, ag\u00e8ncia de comunicaci\u00f3 a Barcelona, parlarem de com es gestiona la comunicaci\u00f3 d&#8217;esdeveniments d&#8217;aquest calibre i veurem alguns casos d&#8217;\u00e8xit. Comencem!<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Si el festival t\u00e9 cert recorregut tindr\u00e0 una s\u00e8rie de seguidors de les edicions pr\u00e8vies. Per a aquest tipus de p\u00fablic \u00e9s molt important mantenir-li \u201cla mel en els llavis\u201d entre l&#8217;esdeveniment d&#8217;un any i el del seg\u00fcent. Per aix\u00f2, no podem descurar les publicacions en xarxes socials i mantenir la web constantment actualitzada. Per\u00f2 \u00e9s una vegada desvetllat el cartell de l&#8217;esdeveniment, els dies en els quals se celebrar\u00e0 i el lloc, quan comen\u00e7a el treball fort per al gabinet de premsa. Per garantir l&#8217;\u00e8xit del festival, s&#8217;han de donar una s\u00e8rie de factors desenvolupats correctament. Per exemple, la log\u00edstica en la venda d&#8217;entrades. De qu\u00e8 serveix que la comunicaci\u00f3 s&#8217;estigui gestionant a la perfecci\u00f3 si quan vull entrar a comprar el meu tiquet el servei no funciona? O que serveix tenir un perfil de Facebook amb milers de seguidors si el cartell d&#8217;aquest any no \u00e9s prou atractiu perqu\u00e8 decideixi a assistir?<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Un dels festivals que m\u00e9s \u00e8xit ha tingut al llarg dels anys en l&#8217;\u00e0mbit de la comunicaci\u00f3 \u00e9s el barcelon\u00ed Primavera Sound. Actualment, i despr\u00e9s de 16 edicions cada vegada reeixides, \u00e9s un dels festivals de m\u00fasica m\u00e9s capdavanters de la pen\u00ednsula. La seva comunicaci\u00f3 aix\u00ed ho reflecteix, amb gaireb\u00e9 mig mili\u00f3 de seguidors en Facebook i, especialment, amb el benepl\u00e0cit dels mitjans de comunicaci\u00f3 tant generalistes com a especialitzats. El moment de l&#8217;any en el qual es descobreix el cartell de la propera edici\u00f3 es converteix en tot un esdeveniment noticiable.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Un altre cas que cal destacar \u00e9s el del Low Festival. Entre la seva bona gesti\u00f3 de la comunicaci\u00f3 ens crida especialment l&#8217;atenci\u00f3 la cura que posen dins del seu web a la relaci\u00f3 amb els mitjans de comunicaci\u00f3. L&#8217;esdeveniment benidormense destaca a la seva p\u00e0gina l&#8217;apartat \u201cPremsa\u201d, en el qual es poden trobar \u201cpress kits\u201d que han anat creant amb motiu de confirmacions, not\u00edcies i cr\u00f2niques. En ells s&#8217;inclou una nota de premsa sobre el tema oport\u00fa, fotos i cartells i dissenys adaptats a les xarxes socials. D&#8217;aquesta manera, faciliten el treball de periodistes i curiosos de l&#8217;entramat d&#8217;un gabinet de comunicaci\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Com haureu pogut observar despr\u00e9s d&#8217;aquestes pinzellades, no \u00e9s senzill realitzar la comunicaci\u00f3 d&#8217;esdeveniments musicals en un escenari tan sobreinformado com l&#8217;actual. Per aix\u00f2, els gabinets de premsa com el nostre en V3rtice han d&#8217;aguditzar la seva creativitat i potenciar l&#8217;\u00fas d&#8217;eines correctament.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Com a gabinet de premsa a Barcelona afirmem que un dels esdeveniments m&eacute;s esperats de l&#8217;estiu per a una gran part de la poblaci&oacute; s&oacute;n els festivals de m&uacute;sica.<\/span><\/p>\n","protected":false},"author":15,"featured_media":24632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1-300x257.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-festivales-musica-1.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gabinet de premsa per a festivals de m\u00fasica - V3RTICE<\/title>\n<meta name=\"description\" content=\"Dominem la gesti\u00f3 d&#039;un gabinet de premsa per a esdeveniments massius com el Festival Primavera Sound. 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