{"id":3634,"date":"2017-05-02T00:00:00","date_gmt":"2017-05-01T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/05\/02\/disseny-identitat-corporativa-2\/"},"modified":"2025-06-05T09:42:00","modified_gmt":"2025-06-05T07:42:00","slug":"disseny-identitat-corporativa-2","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/disseny-identitat-corporativa-2\/","title":{"rendered":"Disseny identitat corporativa"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Avui des del bloc de V3rtice, ag\u00e8ncia de publicitat a Barcelona, volem parlar-vos d&#8217;un dels aspectes que m\u00e9s treball requereixen per\u00f2 que m\u00e9s beneficis reporten a una marca. Estem parlant de la identitat corporativa. Encara que seria impossible resumir en un post qu\u00e8 s&#8217;ha de fer per crear una pas a pas, volem acostar-vos al proc\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Abans de gens, hem de definir amb propietat de qu\u00e8 parlem quan ens referim a identitat corporativa. B\u00e9, es tracta de la imatge conceptual que t\u00e9 qualsevol consumidor o espectador d&#8217;una marca en concret. Molt habitualment es confon amb la imatge corporativa, que no \u00e9s m\u00e9s que una part dins del global de la identitat. Per identificar a una organitzaci\u00f3 no solament tenim en compte el seu logotip i altres aspectes visuals, tamb\u00e9 pensem en les sensacions, filosofia, valors i emocions que ens transmet. En ser un concepte molt ampli, abasta tot tipus d&#8217;aspectes a tenir en compte: protocol, comunicaci\u00f3 interna, publicitat, colors, tipografia, missi\u00f3, visi\u00f3 i valors\u2026<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Fa uns mesos, en V3rtice, ag\u00e8ncia de publicitat de Barcelona, vam tenir l&#8217;oportunitat de treballar en la creaci\u00f3 d&#8217;una nova identitat corporativa per <a href=\"\/creacio-naming-disseny-logotip-agencia-publicitat-barcelona-p-33-ca\">Crystal<\/a>. Aquesta empresa de venda online i offline de productes tecnol\u00f2gics necessitava una meta i uns valors amb els quals se sent\u00eds c\u00f2mode al mercat. El primer pas va ser trobar el posicionament desitjat en la ment dels consumidors i una filosofia comuna. Est \u00e9s un treball a realitzar a mig fer entre els creadors i treballadors de la pr\u00f2pia empresa i l&#8217;ag\u00e8ncia de comunicaci\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Una vegada escollit, s&#8217;ha de traduir en una imatge corporativa s\u00f2lida i coherent. En aquesta fase del proc\u00e9s, dissenyem el logotip, els colors corporatius, vam escollir una tipografia, dissenyem com serien les comunicacions, etc.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>A continuaci\u00f3, ideem en naming. Hauria de resumir tot all\u00f2 que el client volia transmetre al seu p\u00fablic objectiu. En aquest cas concret de Crystal, el leitmotiv era la tecnologia i les seves diferents aplicacions.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Un treball simultani a tot aquest proc\u00e9s i que s&#8217;ha de desenvolupar de forma complement\u00e0ria \u00e9s l&#8217;estudi de la compet\u00e8ncia. Una vegada es tenen clares les marques contra les quals s&#8217;enfrontarien al mercat, s&#8217;ha d&#8217;analitzar qu\u00e8 estan comunicant, com estan comunicant; a m\u00e9s de qu\u00e8 estan fent mal \u2013para no cometre els mateixos errors \u2013 i qu\u00e8 estan fent b\u00e9 \u2013per buscar com aprofitar-nos d&#8217;aix\u00f2-.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Per\u00f2 com hem comentat anteriorment, una identitat corporativa \u00e9s un treball que es pot estendre a tots els aspectes que tenen relaci\u00f3 amb una empresa. En aquest cas pr\u00e0ctic que us hem comentat; solament ens hem encarregat d&#8217;una petita part. Al llarg de l&#8217;exist\u00e8ncia d&#8217;una marca podr\u00edem, per exemple, definir la manera d&#8217;actuar davant clients i prove\u00efdors, el tracte amb mitjans de comunicaci\u00f3 o parlar de com desenvolupar actes institucionals.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Estigueu atents a les nostres publicacions en el blog de V3rtice si voleu saber m\u00e9s sobre identitat corporativa i unes altres de les moltes tasques que realitzem en una ag\u00e8ncia de comunicaci\u00f3 i publicitat com la nostra.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Avui des del bloc de V3rtice, ag&egrave;ncia de publicitat a Barcelona, volem parlar-vos d&#8217;un dels aspectes que m&eacute;s treball requereixen per&ograve; que m&eacute;s beneficis reporten a una marca.<\/span><\/p>\n","protected":false},"author":15,"featured_media":24641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1-300x225.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-identidad-corporativa-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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