{"id":3623,"date":"2017-04-07T00:00:00","date_gmt":"2017-04-06T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/04\/07\/campanyes-de-publicitat-estiu\/"},"modified":"2025-06-05T09:42:02","modified_gmt":"2025-06-05T07:42:02","slug":"campanyes-de-publicitat-estiu","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanyes-de-publicitat-estiu\/","title":{"rendered":"Campanyes de publicitat estiu"},"content":{"rendered":"
\n

En els darrers anys, els mesos d’estiu s’han convertit en una \u00e8poca de gran activitat publicit\u00e0ria. Les grans marques centren tots els seus esfor\u00e7os en formar part de les cases dels clients potencials.\u00a0O a la platja. O al xiringuito. \u00a0Qui no est\u00e0 de millor humor a l’estiu? Avui V3rtice, Ag\u00e8ncia de Publicitat a Barcelona farem un breu recorregut pel millor i m\u00e9s refrescant de la publicitat d’estiu. T’apuntes?<\/p>\n<\/div>\n

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La publicitat ha canviat radicalment en els \u00faltims anys que un dels primers pensants del p\u00fablic potencial quan dius la paraula “estiu” \u00e9s “Mediterr\u00e0niament”. Els spots\u00a0d’Estrella Damm s’han convertit en una mena de tret de sortida de l’\u00e8poca estiuenca, \u00e9s l’efecte “Anunci de Loteria” per\u00f2 del bon temps. Gr\u00e0cies al fort record que creen en la ment de l’espectador -siguin consumidors de cervesa o no-, aquest spot s’ha consolidat amb rapidesa; sobretot si tenim en compte que en realitat nom\u00e9s existeix des del 2009. I \u00e9s que la marca Barcelona a ha aconseguit evocar en la ment del consumidor una s\u00e8rie d’emocions gr\u00e0cies a l’storytelling: “sol, bon rotllo, amics, terrassa, diversi\u00f3, rialles, despreocupaci\u00f3 …. “Us sona, no?<\/p>\n<\/div>\n

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Deixem la cervesa i passem a un altre producte m\u00e9s adequats per a tots els p\u00fablics. Cada quatre anys, coincideixen en eltTemps dos dels esdeveniments que m\u00e9s\u00a0alegries donen a la gent: els Jocs Ol\u00edmpics i les vacances d’agost. Per aquest motiu, l’any passat l’ag\u00e8ncia de publicitat V3rtice vam voler unificar i personificar-ho en una de les nostres esportistes m\u00e9s brillants:\u00a0Mireia Belmonte. Aquest treball per a Lidl volia transmetre d’una banda l’orgull de tenir en el nostre equip una medalla d’or, i d’altra banda, la sensaci\u00f3 de benestar que tots tenim a l’estiu.<\/p>\n<\/div>\n

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Aquest \u00e9s un dels punts semblen que tenen en com\u00fa les campanyes de publicitat estiuenques: totes respiren alegria, relaxaci\u00f3, ganes de passar bones estones i, en definitiva, bon humor. Per aix\u00f2 recorren a t\u00e8cniques diverses com l’\u00fas de colors que evoquen tranquil\u00b7litat com el blau i el verd, m\u00fasica enganxosa, enginy i com\u00e8dia, aparici\u00f3 de personatges famosos … En definitiva, la creativitat\u00a0t\u00e9 m\u00e9s pes que mai.<\/p>\n<\/div>\n

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La fam\u00edlia \u00e9s tamb\u00e9 un dels temes recurrents en les campanyes de publicitat d’estiu. Si per al Nadal apareix reflectida en el contingut publicitari des d’un punt de vista de proximitat, de reuni\u00f3 despr\u00e9s d’un temps sense veure’t, alguna cosa emotiva en el sentit m\u00e9s “lacrimogen” de la paraula; a l’estiu sembla tot molt m\u00e9s centrat en la diversi\u00f3,\u00a0anar a la platja o a les festes del poble junts, prendre una canya o fer una\u00a0paella. En un exrem tenim\u00a0el\u00a0“vuelve a casa vuelve” de Almendraro i en\u00a0l’altre el de\u00a0la fam\u00edlia Sandoval que canta a la seva terrassa a l’anunci de la gasosa La Casera.<\/p>\n<\/div>\n

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Si fem un\u00a0an\u00e0lisi m\u00e9s general, veiem que hi ha una gran part del marcat que vol aprofitar-se d’aquesta actitd m\u00e9s receptiva dels missatges que t\u00e9 el p\u00fablic a l’estiu. No es vol “perdre el seu tros de past\u00eds” d’aquest mercat de consumidors relaxats i per aix\u00f2 s’avan\u00e7a amb campanyes de rebaixes (El Corte Ingl\u00e9s), de productes que tenen una bona part de vendes en\u00a0aquests mesos (com ag\u00e8ncies de viatges tant f\u00edsiques com online) o productes merament estacionals (\u00bfqui no recorda la Bola Boja de Comansi, el joc definitiu per a la platja?).<\/p>\n<\/div>\n

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Per portar a terme projecte similars comptem \u00a0amb el nostre departament \u00a0de publicitat que s’encarrega de conceptualitzar la creativitat de la campanya, dissenyar la gr\u00e0fica juntament amb el departament de disseny. I en el cas dels spots, v\u00eddeos publicitaris de treballar colze a colze amb el departament audiovisual, per realitzar la producci\u00f3 de v\u00eddeos publicitaris integral.<\/p>\n<\/div>\n

I fins aqu\u00ed aquest petit des de l’Ag\u00e8ncia de publicitat a Barcelona, \u200b\u200bdel les millors campanyes publicit\u00e0ries de l’estiu. Ja sabeu, A gaudir del bon temps!<\/div>\n","protected":false},"excerpt":{"rendered":"

En els últims anys, els mesos d’estiu s’han convertit en una època de gran activitat publicitària. Les grans marques, així com les agències de publicitat com la nostra, centren tots els seus esforços en entrar a les cases dels seus clients potencials.<\/p>\n","protected":false},"author":15,"featured_media":24673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,118,113],"tags":[],"class_list":["post-3623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-diseno-y-audiovisual-si-usar","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"},{"term_name":"Disseny & Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"},{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1-768x432.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1-1024x576.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanas-de-publicidad-veranoblog-v3rticeagencia-publicidad-barcelona-1.jpg"},"yoast_head":"\nCampanyes de publicitat estiu - V3RTICE<\/title>\n<meta name=\"description\" content=\"Els mesos d'estiu s'han convertit en una \u00e8poca de gran activitat publicit\u00e0ria. 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