{"id":3621,"date":"2017-04-05T00:00:00","date_gmt":"2017-04-04T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/04\/05\/el-treball-dun-gabinet-de-premsa-a-barcelona\/"},"modified":"2025-06-05T09:42:20","modified_gmt":"2025-06-05T07:42:20","slug":"el-treball-dun-gabinet-de-premsa-a-barcelona","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/el-treball-dun-gabinet-de-premsa-a-barcelona\/","title":{"rendered":"El treball d&#8217;un gabinet de premsa a Barcelona"},"content":{"rendered":"<div style=\"text-align: justify;\">Quan plantegem en qu\u00e8 consisteix un gabinet de premsa, s&#8217;obre\u00a0un\u00a0ventall de funcions amb un nexe en com\u00fa: Comunicar. Avui el nostre bloc anir\u00e0 dedicat al nostre gabinet de premsa, a aquelles persones que es passen tot el dia creant i redactant arguments d&#8217;inter\u00e8s, fets noticiables, que es passen hores i hores hores parlant \u00a0amb els periodistes; avui va per a vosaltres.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Com \u00a0a <a href=\"\/assessoria-comunicacio\">gabinet de premsa a Barcelona<\/a>\u00a0ens definim com un equip din\u00e0mic, jove, proactiu i sobretot, pendent del dia a dia de la nostra ciutat. \u00a0La nostra funci\u00f3 no es limita a organitzar rodes de premsa, o difondre comunicats de prensa; sino que es basa en reunir-nos amb el client, con\u00e8ixer el projecte de primera m\u00e0 i entendre-ho. Per qu\u00e8 aquest primer pas? Perqu\u00e8 \u00e9s molt important abans de comunicar a l&#8217;exterior, redactar arguments d&#8217;inter\u00e8s, sino la teva nota de premsa probablement acabi a la paperera del periodista&#8230;<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Les redaccions reben centenars de notes de premsa al dia. Per qu\u00e8 la teva va a ser la triada? Abans de la publicaci\u00f3 el nostre gabinet de premsa interioritza el missatge, redacta el missatge, els arguments i tria estrat\u00e8gicament els mitjans. Els truquen, presenten el tema i es genera un lligam hum\u00e0,\u00a0clau per vendre el tema. El nostre punt fort \u00e9s la gesti\u00f3 &#8220;tu a tu&#8221; amb el periodista; presentar-se, presentar el projecte i intentar \u00a0buscar sin\u00e8rgies per a la seva publicaci\u00f3,\u00a0en aqu\u00ed \u00e9s quan un tema passa a les primeres posicions, a previsi\u00f3 i finalment a publicaci\u00f3.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Dep\u00e8n el projecte el nostra gabinet de premsa convida als periodistes a qu\u00e8 coneguin el projecte de primera m\u00e0 i tinguin un punt de vista m\u00e9s proper. Per tal de que ho entengueu us explicarem dos exemples de casos d\u2019\u00e8xit. El primer de tot \u00e9s la \u00a1La Colmena Que Dice S\u00ed!, un projecte d\u2019economia social col\u00b7laborativa, un projecte que al nostre gabinet de premsa el t\u00e9 enamorat, per aix\u00f2, convidem als mitjans a con\u00e8ixer les colmenas de primera m\u00e0, organitzem trobades privades on puguin veure i con\u00e8ixer tots els punts de vista del projecte; en aquest cas, actuem com a gabinet de premsa a Barcelona i com a gabinet de premsa a Madrid.<\/p>\n<p style=\"text-align: justify;\">El segon cas d\u2019\u00e8xit va ser Arysta, una multinacional que se presentava a Barcelona; en este cas al ser un projecte m\u00e9s empresarial i no tan social, el nostre gabinet de premsa va establir una estrat\u00e8gia basada en el protocol i en premsa econ\u00f2mica. El resultat: altament positiu.<\/p>\n<p style=\"text-align: justify;\">Amb aquest bloc sobretot hem volgut transmetre la funci\u00f3 del nostre gabinet de premsa que es defineix per la seva versatilitat a l\u2019hora d\u2019establir l\u2019estrat\u00e8gia de premsa segons el projecte, i aquest punt, per a nosaltres i per als nostres clients, \u00e9s la font de l\u2019\u00e8xit.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Quan plantegem en qu&egrave; consisteix un gabinet de premsa, s&#8217;obre<\/span><span>&nbsp;un&nbsp;<\/span><span>ventall de funcions amb un nexe en com&uacute;: Comunicar.<\/span><\/p>\n","protected":false},"author":15,"featured_media":24679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1-300x226.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1-768x578.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1-1024x771.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1-1536x1156.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1-2048x1541.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/gabinete-de-prensa-barcelonablog-v3rtice-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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