{"id":3617,"date":"2017-03-27T00:00:00","date_gmt":"2017-03-26T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/03\/27\/com-enfoquem-lart-del-storytelling-i-copywriting-i-agencia-de-comunicacio-barcelona\/"},"modified":"2025-06-05T09:42:21","modified_gmt":"2025-06-05T07:42:21","slug":"com-enfoquem-lart-del-storytelling-i-copywriting-i-agencia-de-comunicacio-barcelona","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-enfoquem-lart-del-storytelling-i-copywriting-i-agencia-de-comunicacio-barcelona\/","title":{"rendered":"Com enfoquem l&#8217;art del storytelling i copywriting en una ag\u00e8ncia de comunicaci\u00f3"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>La for\u00e7a de les paraules \u00e9s un gran aliat a l&#8217;hora d&#8217;atreure o conv\u00e8ncer al p\u00fablic objectiu. En V3rtice, ag\u00e8ncia de comunicaci\u00f3n a Barcelona, tenim experts en <strong>storytelling <\/strong>i<strong> copywriting<\/strong>. S\u00f3n els encarregats de crear hist\u00f2ries, a utilitzar unes paraules clau per cridar l&#8217;atenci\u00f3 i mantenir a l&#8217;espectador al tant. Aix\u00ed que avui en el blog, anem a parlar una mica m\u00e9s sobre aix\u00f2, qu\u00e8 fan aquests professionals i per qu\u00e8 \u00e9s tan important.<\/p>\n<p>Per comen\u00e7ar, des de la agencia de comunicaci\u00f3 <a href=\"\/agencia-comunicacio-barcelona\">V3rtice<\/a>, us volem explicar qu\u00e8 \u00e9s el storytelling i el copywriting.<\/p>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>El <strong>storytelling<\/strong>, \u00e9s una t\u00e8cnica que s&#8217;utilitza en el m\u00e0rqueting i la comunicaci\u00f3 per <strong>crear hist\u00f2ries<\/strong>, de manera que el p\u00fablic sigui capa\u00e7 d&#8217;interioritzar la idea i identificar-se amb aquesta. Amb aix\u00f2 aconseguirem posicionar la marca o producte en la ment del p\u00fablic objectiu. Per crear les hist\u00f2ries, s&#8217;utilitza un llenguatge sensorial, per transmetre aquesta idea, marca o producte.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>El <strong>copywriting<\/strong> \u00e9s l&#8217;art d&#8217;utilitzar les paraules correctes per vendre aquest producte o idea. Per a aix\u00f2, es <strong>creen conceptes<\/strong> i idees creatives de manera que puguis persuadir i conv\u00e8ncer al p\u00fablic que la teva marca \u00e9s la que esta buscant.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><strong>Quina import\u00e0ncia t\u00e9 avui dia el storytelling i copywriting?<\/strong><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Amb aquests dos recursos es poden aconseguir molts dels objectius que tingui una empresa, m\u00e9s si sabem utilitzar-les conjuntament. Des de V3rtice, ag\u00e8ncia de comunicaci\u00f3 a Barcelona, creiem que amb aquestes eines ens poden ajudar a:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>En crear i explicar hist\u00f2ries amb un llenguatge sensorial combinat amb aquests conceptes i idees creatives, podem aconseguir <strong>diferenciar-nos<\/strong> de la compet\u00e8ncia. No \u00e9s el mateix, explicar la teva hist\u00f2ria de manera simple, sense emoci\u00f3 alguna, que comptar-la amb alguna cosa que pugui aportar al p\u00fablic, perqu\u00e8 se senten identificats i connectats amb la teva marca o empresa.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Es crea un <strong>vincle emocional<\/strong> entre la marca i el p\u00fablic. Amb aix\u00f2 aconseguirem que l&#8217;espectador confi\u00ef i expliqui en nosaltres.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>A m\u00e9s, <strong>atraiem<\/strong> a nous espectadors. Podem destacar perqu\u00e8 l&#8217;espectador s&#8217;interessi en la idea o producte.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Per\u00f2 aix\u00f2 no \u00e9s tot, en atreure al p\u00fablic objectiu, podem arribar a crear una conversi\u00f3, \u00e9s a dir, persuadir a l&#8217;espectador al fet que <strong>adquireixi<\/strong> el producte, servei o idea.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El storytelling i copywriting \u00e9s molt important informar, persuadir i vendre el teu producte o idea. En V3rtice, ag\u00e8ncia de comunicaci\u00f3 a Barcelona, comptem amb uns professionals amb l&#8217;art de crear hist\u00f2ries i conceptes que faran possible els teus objectius principals de la comunicaci\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La for&ccedil;a de les paraules &eacute;s un gran aliat a l&#8217;hora d&#8217;atreure o conv&egrave;ncer al p&uacute;blic objectiu.<\/p>\n","protected":false},"author":15,"featured_media":24694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; 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